Have you ever been wanting to start out an ecommerce retailer however don’t know the place to start? Pinterest is usually a nice supply of inspiration if you know the way to make use of it.
The excellent news is that many ecommerce shops have already got profitable Pinterest accounts arrange. All it’s important to do is check out them and make notes on the sorts of content material, solutions, visuals, and techniques they use.
On this article, we’ll present you 12 examples of nice Pinterest accounts for ecommerce shops.
What are the advantages of utilizing Pinterest for ecommerce shops?
Utilizing Pinterest on your ecommerce retailer might be a good way to succeed in extra prospects and improve gross sales. Listed here are some extra advantages of utilizing Pinterest:
- Elevated visibility. With over 445 million energetic customers, Pinterest is among the hottest social media platforms. Because of this your retailer can have extra visibility and improved model consciousness if you publish content material associated to your retailer.
- Elevated (natural) site visitors. Posting content material on Pinterest can assist drive extra (free) site visitors to your web site. This could result in extra gross sales and elevated income for your small business.
- Entry to Pinterest Adverts. Pinterest is usually a nice platform for paid promoting. If you wish to study extra about Pinterest Adverts, try our newbie’s information right here!
High 12 Pinterest account examples for ecommerce shops
Prepared for the Pinterest account examples now?
Superior!
For all account examples on our checklist, you’ll discover the next:
- A screenshot of the Pinterest account.
- A hyperlink to the shop’s Pinterest account.
- A brief introduction to the ecommerce retailer.
- An instance of the Pinterest account’s natural posts.
Let’s dive into the examples!
1. Primally Pure
Primally Pure is a pure skincare and wellness model that goals to offer its prospects with clear, non-toxic, and efficient merchandise.
Based by a husband and spouse, the model sources its elements from small farms and makes use of conventional, time-honored strategies to create its merchandise.
The model can be dedicated to sustainability and giving again to the neighborhood, making it a socially and environmentally accountable alternative.
What must you take into accounts from this Pinterest account?
When taking a look at Primally Pure’s Pinterest account, there are some things to take into accounts:
- Visuals. The visuals they use are eye-catching {and professional}. Additionally they have an excellent mixture of product photographs, way of life pictures, and academic content material.
- Sustainability. Primally Pure concentrate on small farms and conventional strategies of manufacturing means that their merchandise could also be extra distinctive and artisanal, doubtlessly providing a distinct expertise and aesthetic in comparison with different skincare manufacturers.
2. Barner
Barner is an internet eyewear retailer that gives a wide array of fashionable and inexpensive glasses. Based in 2017, the corporate has shortly develop into a well-liked vacation spot for high-quality eyewear at an accessible value level.
They’ve created a model that focuses primarily on eyestrain glasses that shield from the blue gentle of units, making it one of many main manufacturers within the trade.
What must you take into accounts from this Pinterest account?
When contemplating Barner’s Pinterest account, it is very important take note of the vary of eyewear types supplied and the model’s concentrate on style and affordability.
- Resolve an issue. Barner’s Pinterest account focuses on fixing an issue many individuals face, eyestrain from utilizing units. By creating content material that educates and informs their viewers in regards to the challenge, they will place themselves as an authority within the trade.
- Visuals. Barner additionally makes use of visuals to showcase their merchandise in a trendy and trendy manner. They use way of life pictures to indicate how their glasses might be worn in on a regular basis life, in addition to product photographs to focus on the completely different types obtainable.
3. Michaels
Michaels is an internet retailer that gives a wide array of house decor, furnishings, and equipment. Based in 1983, the corporate has shortly develop into a well-liked vacation spot for fashionable and inexpensive house decor objects.
Michaels has an energetic Pinterest account that showcases its merchandise in artistic and provoking methods. They use boards to prepare their pins, reminiscent of ‘Residing Room Inspiration,’ ‘Bed room Concepts,’ and ‘DIY Initiatives.’
What must you take into accounts from this Pinterest account?
Michaels is a superb instance of an ecommerce retailer that’s created a profitable Pinterest account with tens of millions of followers.
They use Pinterest to showcase their merchandise in artistic and provoking methods, in addition to promote particular gives and reductions.
- Colours. Colours are necessary when creating pictures. Michaels managed to create such superb colourful thumbnails that make you need to scroll down to visualise extra content material.
- Have interaction. Their Pinterest account ought to encourage us all because it reveals that it isn’t solely necessary to create a model but additionally to interact your audience.
4. Ray-Ban
In relation to style eyewear and equipment, no person does it higher than Ray-Ban.
With fashionable sun shades and daring frames, Ray-Ban has been a method icon for many years.
The corporate constructed its reputation over time by showcasing its sun shades in among the hottest motion pictures, reminiscent of High Gun.
To maintain up with the altering developments, Ray-Ban created a formidable Pinterest account that showcases its latest designs.
Based in 1961 in Italy, Ray-Ban has develop into a world chief in eyewear style. Ray-Ban’s Pinterest account options beautiful pictures of their signature fashion in motion.
Whether or not they’re dwelling it up with the aviators or making a splash of their new Festivals assortment, there’s one thing for everybody on their web page.
Ray-Ban posts completely different collections all year long so you possibly can keep on high of the most recent developments.
What must you take into accounts from this Pinterest account?
- Way of life. Rayban didn’t simply create a model. They created an icon. They use way of life pictures to indicate how their glasses might be worn in on a regular basis life, in addition to product photographs to focus on the completely different types obtainable.
- Engagement. Rayban additionally makes use of Pinterest to interact with its viewers by creating boards for various collections and developments. This helps them keep on high of the most recent developments and preserve their followers up-to-date.
5. Greenback Shave Membership
Greenback Shave Membership is an internet subscription service that delivers razors and different grooming merchandise to its prospects.
Based in 2011, the corporate has shortly develop into a well-liked vacation spot for inexpensive and high-quality shaving merchandise.
Greenback Shave Membership’s Pinterest account is filled with useful ideas and tips on how you can get the most effective shave doable. They use boards to prepare their pins, reminiscent of ‘Shaving Suggestions’ and ‘Grooming Merchandise.’
What must you take into accounts from this Pinterest account?
- Partaking visuals. They concentrate on unique content material individuals need to share quite than overwhelming them with promotional posts.
- Audience. Greenback Shave Membership’s Pinterest account is tailor-made to its audience, primarily males. Nonetheless, they stepped even additional by making their merchandise obtainable to girls. They’ve boards devoted to each genders, which helps them attain a wider viewers.
6. BioLite
BioLite is an organization that makes a speciality of out of doors vitality options. They provide a variety of merchandise from photo voltaic panels to camp stoves and extra.
Their Pinterest account is filled with inspiring pictures and tales about their merchandise, in addition to recommendations on how you can use them for tenting, mountain climbing, and different out of doors actions.
What must you take into accounts from this Pinterest account?
- Product focus. BioLite’s Pinterest account is targeted on its merchandise and the way they can be utilized in numerous out of doors actions. This helps them showcase their merchandise’ versatility and attain a wider viewers.
- Storytelling. They use storytelling to interact with their followers by sharing tales about their prospects and the way they use BioLite merchandise of their out of doors adventures.
- Supporting a great trigger. BioLite is not only a tenting gear model. They need to have a significant impression on the world by bringing vitality options to those that want them. They use their Pinterest account to share tales of how they’re making a distinction on the planet.
7. Pipcorn Heirloom Snacks
Pipcorn Heirloom Snacks is a family-owned enterprise that makes a speciality of making scrumptious, all-natural snacks.
Based in 2012, they’ve shortly develop into a well-liked vacation spot for wholesome and attractive snacks.
Their Pinterest account is filled with mouthwatering pictures of their merchandise in addition to recipes and recommendations on how you can take pleasure in them. Additionally they use boards to prepare their pins, reminiscent of ‘Snack Concepts’ and ‘Wholesome Recipes.’
What must you take into accounts from this Pinterest account?
- Product focus. Pipcorn Heirloom Snacks focuses on its merchandise and the way they are often loved. This helps them showcase the snacks’ versatility and attain a wider viewers.
- Nice wanting packages. There’s a saying, ‘we eat with the eyes first,’ Pipcorn Heirloom Snacks is aware of that, they usually use their Pinterest account to indicate off the great-looking packaging of their merchandise.
- Recipes. Additionally they share recipes and recommendations on having fun with their snacks, which helps them have interaction with their followers extra meaningfully.
- Natural. They use heirloom corn that’s Non-GMO Undertaking licensed, which implies that their merchandise are natural and free from synthetic elements. That is one thing that they spotlight on their web site, which helps them stand out from the competitors.
8. File
File is an internet retailer that makes a speciality of luxurious perfumes. They provide a variety of designer objects from clothes to equipment and extra.
Their Pinterest account is filled with stunning pictures of their merchandise, in addition to recommendations on how to decide on the appropriate scent for you. Additionally they use boards to prepare their pins, reminiscent of ‘Perfume Information’ and ‘Present Concepts.’
What must you take into accounts from this Pinterest account?
- Noble. They serve a noble trigger, to provide away the returned perfumes to charity, however just a few manufacturers are prepared to try this.
- Perfume Information. They provide a perfume information on their Pinterest account, which helps them educate their followers on how to decide on the appropriate scent for them.
- Sustainability. File makes use of its Pinterest account to showcase its dedication to sustainability and share tales about its efforts to make a constructive impression on the world through the use of ecological supplies in its merchandise.
9. Olipop
Olipop is an ecommerce retailer that makes a speciality of pure and natural sodas.
Based in 2017, they’ve shortly develop into a well-liked model for these searching for more healthy alternate options to conventional sodas.
Their Pinterest account is filled with vibrant pictures of their merchandise that make you’re feeling like mendacity down in entrance of a seaside and having fun with a chilly drink.
What must you take into accounts from this Pinterest account?
- Excessive-quality pictures. Their pictures concentrate on particulars to set off individuals’s want to have a chilly drink. You’ll be able to see how the water drops on the bottle.
- Natural elements They use natural elements in all of their merchandise, which is one thing that in addition they showcase on their Pinterest account.
- Receipts. Their manner of exhibiting how we are able to use their sodas is astonishing. They share recipes and recommendations on how you can take pleasure in their drinks.
10. The Sill
The Sill is an internet plant store specializing in houseplants, planters, and equipment. They’ve a wide array of vegetation for all sorts of areas and budgets.
Their Pinterest account is filled with stunning pictures of their merchandise, in addition to recommendations on how you can care on your vegetation.
Additionally they have boards devoted to planting styling, DIY initiatives, and even partnership with different manufacturers inside the identical trade.
The Sill’s Pinterest account is a superb instance of how an ecommerce retailer can use the platform to showcase its merchandise and interact with its prospects. It’s a good way to construct model consciousness and loyalty.
What must you take into accounts from this Pinterest account?
- Going past. Additionally they present useful recommendations on caring for vegetation, which might be helpful for these new to accommodate vegetation. This reveals that the model doesn’t simply promote vegetation however desires to get the shoppers concerned of their enterprise.
- Product styling. They’ve boards devoted to planting styling, which can assist prospects get artistic with their vegetation and planters.
- Partnerships. The Sill has partnered with different manufacturers inside the identical trade, which is a good way to construct relationships and improve visibility for each events.
11. Meow Meow Tweet
Meow Meow Tweet is an all-natural skincare and physique care model that makes use of solely vegan, cruelty-free, and natural elements. Their Pinterest account is filled with stunning pictures of their merchandise and useful recommendations on how you can use them.
Additionally they have boards devoted to DIY initiatives and pure magnificence ideas, and actually have a refill program that makes them stand out from the competitors since, these days, extra individuals are changing into conscious of the significance of sustainability.
What must you take into accounts from this Pinterest account?
- Showcase. They showcase their merchandise with fast movies on how the product works and how you can use it.
- Sustainability. They’ve a refill program that consists of shopping for bulk merchandise and refilling your containers, which is a good way to cut back waste and promote sustainability for a greener surroundings.
- Transparency. They’re additionally very clear about their elements and processes, which can assist construct buyer belief.
12. Our Place
Meals brings individuals collectively. Our Place is aware of that very effectively. They’ve created a superb ecommerce model that sells trendy kitchen gear and dinnerware.
Their Pinterest account is filled with stunning pictures of their merchandise and recipes that may be made with them. Additionally they have boards devoted to meals styling, kitchen ideas, and even house decor concepts.
What must you take into accounts from this Pinterest account?
- Recipes. They share recipes that may be made with their merchandise, which is a good way to indicate prospects how they will use their merchandise.
- Meals styling. They’ve boards devoted to meals styling, which can assist prospects get artistic with their dishes and make them look much more appetizing.
- Residence decor concepts. Additionally they have boards devoted to house decor concepts, which is a good way to indicate prospects how you can incorporate their merchandise into their house decor.
Abstract
Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you possibly can simply keep in mind it:
- Share styling concepts that may be made together with your merchandise.
- Attain out to different manufacturers in the identical trade and create partnerships to extend visibility for each events.
- Present prospects that you just care in regards to the surroundings by selling sustainable practices reminiscent of refill applications or utilizing eco-friendly packaging supplies.
- Be open and sincere about your elements and processes to construct buyer belief.
- Reply to feedback, reply questions, and interact with prospects frequently to create a way of neighborhood.
- Host contests or giveaways in your Pinterest account to extend engagement and attain new prospects.
Conclusion
That’s all!
As you possibly can see, Pinterest is a superb platform for ecommerce shops to get free site visitors, showcase their merchandise, have interaction with prospects, and attain out to new audiences.
By creating visually interesting boards, offering useful recommendations on how you can use the merchandise, and selling sustainable practices, ecommerce shops can create a fascinating Pinterest account that can assist them stand out from the competitors.
Wish to study extra about ecommerce?
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