17 Shopify Execs and Cons (Is It Nonetheless Price It in 2023?)

Though there are various ecommerce platforms, Shopify is without doubt one of the hottest ones.

Actually, based on present ecommerce knowledge from Statista, Shopify is the fourth most used ecommerce software program platform, commanding a sizeable 10% of the market share, as illustrated beneath:

There’s purpose why 10% of the ecommerce market loves and makes use of Shopify and why we frequently suggest utilizing it: it’s one of many easiest-to-use ecommerce platforms.

Shopify can also be scalable to swimsuit any ecommerce enterprise of any dimension and has a big selection of apps and companies that may aid you customise totally different points of your ecommerce retailer.

Nonetheless, despite the fact that Shopify is nice, like most issues on this world, it has benefits and downsides you need to assessment in the event you’re contemplating utilizing it as your ecommerce resolution.

This text goals to present you an outline of the principle Shopify professionals and cons.

Hopefully, realizing a few of Shopify’s main benefits and downsides will make it simpler to determine if Shopify is the fitting selection to your ecommerce enterprise.

Let’s bounce proper in, we could?

Shopify Execs and Cons: An Overview

If you happen to’re searching for a fast overview of Shopify’s professionals and cons, here’s a useful desk that summarizes them:

From this listing of professionals and cons, you possibly can inform that Shopify has rather more going for it than towards it, which is why we frequently suggest it.

Essentially, Shopify is a superb selection in the event you’re searching for the next:

• A quick and straightforward ecommerce platform.
• A safe and dependable platform.
• Dropshipping integrations with platforms like Spocket, AliExpress, and numerous others.
• A secure and dependable ecommerce platform.
• If you need free on-line advertising ideas, assets, and numerous different enterprise instruments like a CPM calculator, barcode generator, low cost, or revenue margin calculator.

Let’s now deal with every Shopify benefit and drawback in additional depth:

A highlight on Shopify’s professionals

As talked about earlier, Shopify is without doubt one of the most used and well-liked ecommerce options.

Here’s a deeper have a look at all the various the reason why folks love Shopify:

1. An unbeatable trial supply

The true hallmark of ecommerce is that it ought to assist you to check out its options for a specified interval so you possibly can determine if you wish to decide to it.

Shopify has top-of-the-line trial provides of any ecommerce platform: you possibly can strive it without spending a dime for 3 days, then pay $1/month for the primary three months. How nice is that?

To present you some perspective, a cup of espresso prices a median of $4.90 at most espresso model shops. So, for less than $3, which isn’t even the worth of 1 cup of espresso, you possibly can check out Shopify for 3 months.

Furthermore, as soon as the trial interval ends, you’ve got quite a lot of Shopify plans, together with the starter plan at $5, which is $0.10 above a cup of espresso. It appears like a steal, proper?

2. You possibly can promote most issues and run a number of Shopify shops

Aside from merchandise prohibited by Shopify’s Acceptable Use Coverage, like copyright or trademark-infringing merchandise and something selling self-harm, you possibly can promote most issues on Shopify.

For instance, so long as you’re not promoting restricted merchandise, you possibly can run a number of Shopify shops promoting issues like:

• Reward playing cards.
• Digital merchandise.
• Bodily merchandise.
• On-line courses.
• Experiences.
• Subscriptions.
• Bundled merchandise.
• And rather more.

Shopify Markets Professional has a extra detailed listing of prohibited and restricted merchandise, however here’s a screenshot of typically restricted objects on Shopify AUP Definitions:

3. Shopify helps quite a lot of cost processing techniques

Shopify helps numerous cost processors, together with Shopify Funds and third-party cost gateways and techniques.

This integration makes transactions simple to course of, making it almost easy to arrange an ecommerce retailer that sells to and accepts funds from world clients.

Listed below are another cost gateways supported by Shopify:

4. A succesful and built-in point-of-sale system

Shopify additionally has a robust and built-in point-of-sale system with options that make it nice for multi-channel retailers who promote on-line and in individual.

Shopify’s level of sale (POS) system integrates your stock, buyer database, and orders.

5. In-built advertising and promoting instruments

Whether or not you need viewers focusing on, marketing campaign, perception, or relationship-building instruments, Shopify has all of them.

With the varied advertising instruments out there on Shopify, you are able to do issues like:

• For viewers focusing on and constructing, you should use the weblog characteristic and buyer segmentation to search out, nurture, and convert your target market into model loyalists.
• For campaigns, you should use Fb Adverts, Google Efficiency Max, and e-mail advertising to advertise your merchandise. The advertising dashboard has well-laid-out stories that may aid you make smart advertising selections:

• For relationship-building, you possibly can create long-lasting relationships together with your clients utilizing automated processors, buyer teams, and personalised messages.

6. The interface is straightforward to make use of, so is getting began

Among the finest issues about Shopify is that the getting began course of is really easy that, with an hour or two of deep work, you possibly can have an ecommerce retailer up and working.

For instance, when you join Shopify’s trial supply, you possibly can set up the free Daybreak theme, then drag and drop sections and blocks to create a glance that feels spot-on to your target market with out tinkering together with your code. Easy, proper?

7. A full deck of options

Creating low cost codes, arranging to ship, and managing your stock are all simple so as to add with Shopify’s default options, which isn’t one thing we are able to say of some ecommerce platforms.

8. A good quantity of product-sourcing and order achievement integrations

One of many issues we love about Shopify is how simply it integrates with product-sourcing and dropshipping provider platforms like AliExpress, Spocket, Syncee, and the various others coated in our listing of 15 greatest dropshipping suppliers for Shopify shops.

Right here is one thing shell-shocking that may present why we’re so obsessed with placing the ‘gurus’ out of enterprise.

When you sign-up for a Shopify 3-day free trial, you possibly can simply join it to a dropshipping app like DSers.

After that, you will discover merchandise at dropshipping costs, add them to your import listing, then your retailer, run paid Fb or Instagram adverts, and begin producing gross sales.

Sure, now we have oversimplified the method, and much more goes into working a profitable ecommerce retailer, even on Shopify. However the level was to indicate you that Shopify has out-of-this-world product-sourcing integrations that may get you began quick.

Furthermore, with Shopify Achievement Community, it’s simple to meet merchandise. All it’s important to do is ship your merchandise to Shopify’s achievement middle or have your suppliers ship labeled packages and merchandise to the achievement middle.

When orders come out of your retailer, Shopify accepts them, fulfills, and ships them to your clients.

9. Unequalled progress and longevity

Since its creation in 2006 till now, Shopify has grown—to a $51.47 billion valuation—and remains to be rising.

Due to its unmatched progress and since it’s a publicly-traded firm, the platform has some longevity baked into it—we’d be keen to wager that Shopify will nonetheless be an modern market chief ten years from now.

10. Shopify has one of the crucial sturdy App shops

Shopify’s built-in app retailer has over 2,000 apps that add quite a few functionalities, from customer support to e-mail advertising.

Shopify apps can assist you streamline numerous parts of your ecommerce retailer, together with transport and supply, accounting, customer support, on-line reviewing, product sourcing, and a lot extra.

The sort of added performance provided by these apps is unmatched.

11. Easy design instruments and exquisite themes

An attention-grabbing, responsive, and customer-friendly theme is without doubt one of the stipulations to success on Shopify. Thankfully, Shopify has many themes of various designs that swimsuit totally different companies.

When shopping by the Shopify themes, you possibly can filter by:

• Value
• Business
• Catalog dimension
• Options

12. Free enterprise instruments and studying assets

Whether or not you need a brand maker, slogan, enterprise title generator, pay stub generator, CPM calculator, barcode generator, low cost, or revenue margin calculator, Shopify has a sturdy suite of enterprise instruments you should use at will.

The icing on the cake is that while you begin utilizing Shopify, you’ll obtain a notification when the platform releases new instruments.

However, Shopify Study provides free webinars, tutorials, and on-line programs that may make all of the distinction in your schooling as an ecommerce enterprise proprietor.

13. A world-class buyer assist system

Let’s do some experiment collectively, we could?

Head over to Google—or no matter search engine you favor—and kind within the following key phrase string ‘how good is Shopify’s buyer assist system?’

Your first end result will most likely be the next featured snippet from ManyPixels:

Additional down, you will notice that Shopify’s buyer assist has a Glassdoor ranking of three.8 stars from over 2k critiques:

In a world filled with ecommerce platforms that supply mediocre buyer assist, Shopify has a assist system that’s a minimize above the remainder. You possibly can search assist from:

• The assistance middle
• Neighborhood boards
• Contacting buyer assist

The assistance middle has simple navigation classes: begin, promote, handle, market, and increase. You possibly can have a look at particular articles, movies, and subjects relying on the aid you want.

You possibly can talk with the client assist workforce 24/7 through social media or dwell chat.

Shopify cons: what are the disadvantages of Shopify?

Okay, as you possibly can see, Shopify has tons of benefits. Nonetheless, like most issues, it additionally has some downsides you need to know:

1. Transaction and bank card charges

Shopify has numerous memberships, every with an outlined payment construction, as detailed in our How Do I Get Paid on Shopify? (& Do They Take a Proportion?) information.

Though there could also be different fringe charges, like cost processing charges, a very powerful charges you need to know are the revenue-related ones beneath:

Right here’s how a lot Shopify takes out of your income:

Though you possibly can account for these charges as a part of your doing enterprise bills, in the event you don’t use the fitting product pricing technique, these charges can eat into your earnings

2. Recurrent funds

We love Shopify and imagine it’s top-of-the-line ecommerce platforms.

Nonetheless, if we’re being sincere, the recurring month-to-month membership cost might be intimidating, particularly to somebody utterly new to working ecommerce shops and promoting merchandise on-line.

Whereas Shopify just isn’t the one ecommerce platform providing membership subscription plans, the plans can scare off some folks.

3. The apps might be costly

As you already know, Shopify is dwelling to over 2,000 free and paid apps.

Though Shopify has many free apps, many will not be as sturdy out of the field. It’s possible you’ll must buy a premium model of an app to increase your retailer’s performance, particularly while you begin rising and scaling.

The kicker is that a lot of one of the best Shopify apps have a recurring month-to-month subscription.

For instance, Spocket, which integrates properly with Shopify, has a free plan that offers you free AliExpress dropshipping and entry to Spocket’s catalog.

Nonetheless, if you’d like extra options, it’s important to improve to the $29.99/month starter plan, the $49.99/month, or the $99.99/month professional and empire plans, respectively.

4. The running a blog interface is restricted

In comparison with a content material administration system like WordPress, Shopify’s running a blog interface doesn’t supply a number of functionalities, particularly to an ecommerce enterprise proprietor eager on having a sturdy, blogging-driven content material advertising plan.

For instance, as a result of it’s constructed for ecommerce first, Shopify’s running a blog interface doesn’t have feature-rich in-built website positioning instruments, running a blog plugins, and many others.

Please don’t get this flawed:

Though Shopify’s present running a blog interface just isn’t profitable any ‘greatest running a blog platform’ awards anytime quickly, it’s nice sufficient for most individuals.

Nonetheless, anybody who desires to implement an on-steroid running a blog marketing campaign should make do with the restricted running a blog functionalities and options.

So, is Shopify price it in 2023?

Given all the pieces now we have mentioned, you’re most likely curious if Shopify is price it.

Our sincere reply is that when you learn to use it properly, Shopify is 100% price it, no matter the place you’re in your ecommerce enterprise.

On the whole, if you’d like an ecommerce platform that’s:

• Simple and uncomplicated
• Intuitive, sensible, and safe
• And that gives tons of plugins, instruments, and sturdy buyer assist

You gained’t go flawed with Shopify!

Conclusion

There you’ve got it, an outline of Shopify’s professionals and cons.

Like most issues on this world—and on the web—this listing just isn’t exhaustive. We merely centered on what we think about noteworthy Shopify professionals and cons.

We even have tons of comparison-type articles if you want a extra exhaustive comparability of Shopify vs. different ecommerce platforms like WooCommerce or BigCommerce.

Tip: Did you create your Shopify account already? If not, join by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

Till the subsequent one, deal with your self, and keep in mind: have a rocking day, and continue to learn, experimenting, and rising.

Wish to see how Shopify compares to different ecommerce platforms?

Would you wish to understand how Shopify compares to different ecommerce platforms? Take a look at the articles beneath: