At its September 2023 Investor Day, Pinterest acknowledged greater than half of its customers view the platform as a spot to buy, and buyable gadgets saved to its boards elevated 50% year-over-year.
Pinterest continues its efforts to make the platform extra shoppable. The corporate just lately launched cell deep hyperlinks for Pinterest-managed advertisers and added direct hyperlinks as new methods to assist consumers go from discovery to buy. Cellular deep hyperlinks ship customers to a particular web page in a retailer’s cell app. Direct hyperlinks take folks from a Pinterest advert to a retailer’s web site with one click on.
Moreover, Pinterest has expanded its ecommerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, constructing on present integrations with Shopify and WooCommerce. The brand new integrations permit retailers to handle their Pinterest product catalogs immediately throughout the Salesforce or Adobe functions they already use.
Retailers interested by Pinterest’s ecommerce efforts can study from high manufacturers and influencers.
Here’s a listing of the most well-liked accounts on Pinterest. There are inspirational type boards, model collections, product tags to buy, and extra.
Oh Pleasure
Oh Pleasure
Oh Pleasure, probably the most adopted account on Pinterest, is from the L.A.-based way of life model and design firm by Pleasure Cho. Oh Pleasure creates licensed product traces for Goal, Petco, Band-Assist, and extra. Well-liked Pinterest boards embrace Clothes, Recipes, and For the House. 15.1 million followers.
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Poppytalk
Poppytalk
Poppytalk is a artistic studio and way of life model based mostly in Vancouver and based by Jan Halvarson. Launched to catalog inspiration from typography to inside design, Poppytalk now covers design parts, do-it-yourself initiatives, entertaining and recipe creations, artwork and images, inside design, structure, and extra. Its Entertaining + Enjoyable board has 6 million followers alone. 10.4 million followers.
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Tasty
Tasty
Tasty, from BuzzFeed, is a community for fast meals movies and recipes. Tasty was initially a BuzzFeed Fb web page that featured brief, comfort-food movies. Its Pinterest boards embrace meals genres and meal hacks, akin to Rooster Dinners, Pastas, and Desserts. Tasty attracts greater than 10 million month-to-month views. 10.3 million followers.
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Maryann Rizzo
Maryann Rizzo
Maryann Rizzo is an inside designer with boards of inspirational photographs to design, embellish, craft, prepare dinner, backyard, entertain, gown, and journey in type. Her fashionable board All the pieces has 4.5 million followers. 9 million followers.
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Mamas Uncut
Mamas Uncut
Mamas Uncut is a parenting web site by Bekka Palmer. It options boards on mother Q&A, parenting information, dwelling hacks, child names, and lifestyle-related content material (e.g., tattoos and humor). Well-liked boards embrace Child, Way of life and Inspiration, and Mamasuncut Inspiration. Mamas Uncut attracts greater than 10 million month-to-month views. 8.5 million followers.
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Cathie Hong Interiors
Cathie Hong Interiors
Cathie Hong Interiors is an inside design agency based mostly in San Francisco. Its inspirational boards pin content material on inside and out of doors design, tile and supplies, shops and shows, packaging and branding, basic inspiration, in addition to the studio’s personal work. The Eating Inspiration board has over 3 million followers. 7.9 million followers.
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Jane Wang
Jane Wang
Jane Wang is the mom of Pinterest co-founder Ben Silbermann. Jane Wang’s boards comprise inspirational content material throughout a variety of matters, together with DIY, Octopus, and Small issues that work very effectively. Her food-focused Scrumptious board has over 6 million followers. 7.7 million followers.
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HonestlyWTF
HonestlyWTF
HonestlyWTF, curated by Erica Chan Coffman, options something extraordinary. It has boards on partitions, artwork, footwear, lighting, areas, jewellery, footwear, magnificence, typography, and extra. Well-liked boards embrace DIY and House Candy House. HonestlyWTF attracts greater than 10 million month-to-month views. 7.2 million followers.
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Bonnie Tsang​​
Bonnie Tsang
Bonnie Tsang is a visible artist and a mother of two women. Her boards characteristic inspirational and classy photographs of structure, vogue, shade, stripes, locations to go, and meals design. Well-liked boards embrace Residing Areas and Workspace. 7 million followers.
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Pejper
Pejper
Pejper is a Swedish way of life weblog specializing in inside design and the setting. Pejper’s Pinterest boards embrace Work Rooms and Inexperienced Residing – Backyard. Its Pretty Residing board has over 3.3 million followers. 6.8 million followers.
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Evelyn
Evelyn
Evelyn has a variety of matters throughout practically 200 boards, together with Passport to Western Europe, Nature’s WIndows, and America the Lovely, Touring the USA. 6.8 million followers.
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Fashion Me Fairly
Fashion Me Fairly
Fashion Me Fairly focuses on weddings with inspirational photographs and featured merchandise. Well-liked boards embrace Bridal Hair & Hairstyles and Marriage ceremony Muffins. Fashion Me Fairly attracts greater than 10 million month-to-month views. 6.4 million followers.
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Harper’s Bazaar
Harper’s Bazaar
Harper’s Bazaar pins gadgets from its journal, together with tagged content material to buy at its on-line retailer, and attracts greater than 10 million month-to-month views. Well-liked boards embrace Road Fashion and Magnificence & Hair. 6.4 million followers.
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Trey Ratcliff
Trey Ratcliff
Trey Ratcliff is the creator, author, and photographer behind the every day journey weblog StuckInCustoms.com. His Pinterest boards characteristic journey photographs. The My Favourite Journey Photographs board has over 6.2 million followers. 6.4 million followers.
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Nordstrom
Nordstrom
Nordstrom pins and curates photographs on ladies’s vogue, males’s type, purses, footwear, dwelling decor, and extra. Followers can even store tagged photographs. Nordstrom attracts greater than 10 million month-to-month views. Well-liked boards embrace Ladies’s Fashion, House, and Skincare & Magnificence. 5.4 million followers.
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Veanad
Veanad
Veanad is curated by a Seattle-based architect with boards specializing in house, jewellery, wardrobe, and weekend photographs. Its fashionable board Magnificence has over 5 million followers.
5.2 million followers.
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L.L.Bean
L.L.Bean
L.L.Bean pins its product photographs on boards akin to L.L.Bean Fashion, L.L.Bean Footwear, and Be an Outsider. L.L.Bean attracts greater than 10 million month-to-month views. 5 million followers.
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Christine Martinez Loya
Christine Martinez Loya
Christine Martinez Loya pins inspirational photographs throughout varied topics, together with Appears to be like I Love, Interiors I Dream Of, and DIY Initiatives I’ll really find time for. Her fashionable board Phrases to Stay By has over 4.4 million followers. 5 million followers.
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Marriage ceremony Chicks
Marriage ceremony Chicks
Marriage ceremony Checks curates inspirational wedding ceremony photographs and vogue with boards akin to Marriage ceremony Attire and Venues. It additionally covers wedding ceremony planning, akin to Guestbooks Concepts, Present Concepts & Marriage ceremony Apps, and DIY Initiatives. Marriage ceremony Chicks attracts greater than 10 million month-to-month views. 4.9 million followers.
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Stephanie Brinkerhoff
Stephanie Brinkerhoff
Stephanie Brinkerhoff is an occasion hair and make-up artist, in addition to a hairstyling educator. Her account consists of boards on Hair Equipment, Way of life, Vogue, and Fairly Hair. 4.9 million followers.