Wednesday, November 29, 2023

25 On-line Pet Retailer Statistics You Should See (Backed by Knowledge)

These days, it is tremendous simple to hop on the web and discover precisely what you want on your pet.

From toys to meals to cute little outfits – you title it, it is accessible on-line.

Plus, many pet lovers suppose shopping for goodies for his or her pets is as enjoyable as purchasing for themselves.

However what does that each one imply?

You guessed it; the pet area of interest is a well-liked alternative for individuals trying to begin a web based retailer.

On this article, we have got some cool (and unique) insights for you about on-line pet shops.

To seek out these statistics, we crawled 80k+ on-line pet shops on October 26, 2023 – and analyzed the information on their put in apps, nation, web site rankings, and rather more!

With out additional ado, let’s get began!

6 Key On-line Pet Retailer Statistics in 2023 (Editor’s Picks)

Listed below are the six most important and thrilling on-line pet retailer statistics!

Disclaimer: Because of minor imperfections of the crawling system, please know that we will not assure 100% accuracy of the information and, thus, the statistics we discovered. However, we’re assured that these statistics intently signify actuality because of the great amount of knowledge captured.

1. 1.2% of all on-line shops function within the pet area of interest

Let’s begin by trying on the greater image.

The ecommerce trade consists of tens of millions of on-line shops promoting all the pieces you’ll be able to think about.

And amongst these, 1.2% are devoted to the pet area of interest.

Whereas 1.2% may seem to be a small slice of the pie, it truly interprets to (tons of of) 1000’s of shops worldwide!

And earlier than you suppose, ‘Woah, that seems like plenty of competitors,’ bear in mind this:

The ‘pet area of interest’ continues to be a really broad time period that comes with many sub-niches.

After all, you will have your customary pet meals and toy shops, however what do you consider shops promoting handmade pet clothes or eco-friendly pet merchandise?

Chilly Dog Sweaters homepage

There are even on-line pet boutiques providing luxurious objects like designer pet beds, connoisseur pet treats, and even pet jewellery!

Poltrona Frau dog bed

Likewise, you will have shops that concentrate on particular pets, like these devoted to reptiles, birds, and even hedgehogs.

2. Round 1% of on-line pet Shopify shops have upgraded to Shopify Plus

With regards to beginning a web based retailer, Shopify is likely one of the go-to platforms.

It is user-friendly, and it could actually deal with the wants of assorted enterprise sizes, from small startups to massive enterprises.

The customary Shopify pricing plans supply greater than sufficient for 99% of on-line shops.

Nonetheless, when you’re able to convey your on-line pet retailer to the subsequent degree, there’s Shopify Plus.

Shopify Plus homepage

Shopify Plus is just like the VIP model of Shopify, providing extra options, higher assist, and better customization to assist companies scale and develop.

Given its advantages, it’s fascinating to notice that round 1% of on-line pet shops on Shopify have upgraded to Shopify Plus.

Why is that this a big statistic?

Properly, upgrading to Shopify Plus is a giant step that exhibits a retailer’s success!

Based on Shopify, manufacturers sometimes improve to Shopify Plus when their on-line gross sales attain about $80,000 monthly.

This 1% represents round 800 on-line pet shops. And it is secure to say that the majority of them are above this month-to-month income!

All in all, it exhibits that there are profitable pet companies on the market which can be investing of their progress and in delivering the absolute best services to pet homeowners!

Tip: Have you ever already created your Shopify account? If not, join by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

Get your free Shopify trial

3. Round 21.5% of on-line pet shops are dropshipping

When you’re unfamiliar with the time period, dropshipping is when your retailer sells merchandise however does not hold them in inventory.

As an alternative, when somebody buys from you, you buy the product from a third-party provider, and so they ship it on to the shopper.

How does dropshipping work - Infographic

Fairly cool, proper?

And out of all on-line pet shops, round 21.5% use the dropshipping mannequin.

That is a reasonably vital quantity!

So, in case you’re operating a pet retailer on-line or pondering of beginning one, that is good to know.

Listed below are some extra advantages of utilizing dropshipping on your on-line pet retailer:

  • A number of decisions. You’ll be able to supply tons of pet merchandise with out worrying about the place to place all of them. That is nice for pet homeowners (a.ok.a. your prospects), because it means they’ll probably discover all the pieces they want (and extra) in a single place.
  • Straightforward to vary merchandise. If individuals out of the blue love a brand new pet toy, you can begin promoting it tremendous quick. And if that toy turns into previous, you’ll be able to simply cease promoting it with out being left with unsold stock.
  • Much less threat. You are not shopping for a bunch of merchandise after which hoping they promote. You solely purchase what your prospects have already purchased from you.
  • Extra time. Since you are not coping with storing merchandise or sending them out, you will have extra time to make your retailer superior in different methods!

Whereas dropshipping has a number of drawbacks, it can be seen as a win-win state of affairs. Your prospects get entry to an intensive vary of merchandise, and your on-line retailer can function extra effectively and cost-effectively.

Study extra: 10 Pet Area of interest Dropshipping Retailer & Product Examples in 2023!

4. Probably the most regularly put in apps on high on-line pet shops are Klaviyo (25.3%), Recharge Subscriptions (10.9%), and Yotpo Loyalty & Rewards (7.1%)

Okay, let’s discuss among the instruments that may actually give your on-line pet retailer a lift.

Once we have a look at the highest 1,000 on-line pet shops, these are the highest 5 most regularly put in apps: Klaviyo (25.3%), Recharge Subscriptions (10.9%), Yotpo Loyalty & Rewards (7.1%), Geolocation (7.0%), and Instafeed (6.7%):

5 Most installed apps on top 1,000 online pet stores

You’ll be able to see that Klaviyo: Electronic mail Advertising & SMS actually stands out right here. About 25.3% of the highest 1,000 on-line pet shops use it!

Klaviyo dashboard example

Right here is an summary of those apps and what they will help with:

  • Klaviyo: Electronic mail Advertising & SMS. This app is all about making your advertising and marketing sensible and focused. It helps you to ship emails and messages which can be primarily based on what your prospects like and the way they behave.
  • Recharge Subscriptions. This app is ideal in case you promote merchandise that pet homeowners want to purchase recurrently, like meals or treats. It lets your prospects subscribe, in order that they get the product despatched to them robotically. It is tremendous handy for them, and it means you will have a gentle stream of gross sales. Win-win!
  • Yotpo Loyalty & Rewards. This app helps you retain your prospects returning by rewarding them for issues like making purchases, referring pals, and writing opinions. It is an effective way to say ‘thanks’ to your prospects and make them really feel valued.
  • Geolocation. This can be a easy app developed by Shopify that permits you to suggest the very best nation and language on your guests primarily based on their browser preferences and site.
  • Instafeed. Instafeed helps you to show shoppable Instagram Feeds in your retailer. Exhibiting your social exercise in your on-line retailer can have a number of advantages, like constructing social proof, changing guests into prospects, and possibly even turning them into new Instagram followers.

So, in case you’re searching for methods to scale your retailer, these 5 apps are positively price testing.

They largely assist you to attach together with your prospects and hold them coming again!

Discover extra: The 16 Greatest Shopify Apps for Profitable Dropshipping Shops

5. An internet pet retailer spends round $49 monthly on apps (on common)

Working a web based pet retailer is like taking good care of a pet; you want the appropriate instruments to maintain it wholesome and pleased.

And identical to pet care merchandise, apps can add up in prices.

Here’s a graph exhibiting the distribution of month-to-month app spend on on-line pet shops:

Distribution of monthly app spend on online pet stores

On common, a web based pet retailer spends about $49 monthly on apps.

This may seem to be a bit of change, however keep in mind that in case you select the right apps, they’re important for protecting your retailer operating easily and protecting your prospects pleased.

Sure, it is all about selecting the right apps.

With so many accessible choices, it is easy to get carried away and begin racking up the payments.

So, take the time to actually take into consideration what your retailer wants.

Do you want a flowery e mail advertising and marketing app, or will a fundamental one do the trick?

Is a loyalty program important, or can it wait till you will have extra prospects?

Take a detailed have a look at your retailer and decide the apps that will provide you with the very best bang on your buck. Your pockets will thanks!

6. On common, high on-line pet shops have probably the most followers on TikTok, with a median of roughly 36,194 followers

When you’re not on TikTok but, you may wish to contemplate it.

On common, the highest 1,000 on-line pet shops are completely killing it on TikTok, with round 36,194 followers.

That’s a complete lot of pet lovers!

Average followers on social platforms for online pet stores

However why TikTok?

Properly, it seems that pet content material is tremendous well-liked on the platform.

Folks simply can’t get sufficient of cute and humorous pet movies.

And, as a result of TikTok is all about quick, partaking content material, it’s an effective way to point out off your merchandise in a enjoyable and inventive means. Plus, with its huge person base, it is a improbable alternative to achieve an enormous viewers of potential prospects.

After all, TikTok isn’t the one social channel.

YouTube, Fb, and Instagram are additionally well-liked platforms, whereas Twitter and Pinterest do not carry out so properly for the pet area of interest.

19 extra on-line pet retailer statistics

Do you know that it takes a web based pet retailer a median of 5.5 years to get into the highest 1,000 on-line pet shops?

Or that DSers is the most well-liked dropshipping app for the pet area of interest?

If not, learn on for 19 extra fascinating statistics!


Listed below are all of the statistics available on the market of on-line pet shops!

Tip: When you’re extra excited by statistics about Apps & Themes, you’ll find them right here. Equally, click on right here to seek out advertising and marketing statistics.

7. The pet area of interest market measurement in 2022 was $235 billion and is anticipated to develop at a CAGR of 5.92% from 2023 to 2030

Let’s take a step again once more and have a look at the massive image of the pet trade.

Based on Fortune Enterprise Insights, the worldwide pet area of interest market was valued at $235 billion in 2022.

This simply goes to point out how a lot individuals love their furry pals and are keen to spend on them.

However there’s extra excellent news.

The pet trade isn’t just large; it is also rising quick.

From 2023 to 2030, the market is anticipated to develop at a compound annual progress charge (CAGR) of 5.92%.

An fascinating bonus observe is the brand new development within the pet care market:

Nort America Pet care market size, 2019-2030

Based on the Affiliation for Pet Weight problems Prevention (APOP), an astounding 59% of canines and 61% of cats are categorized as chubby or overweight in 2022.

And that quantity is rising yearly!

Due to this, an growing variety of pet homeowners desire dietary meals objects for his or her pets. Because of this the pet care market is likely one of the newest tendencies in North America!

All of this mainly implies that the pet trade is a improbable place to be as an aspiring on-line pet retailer proprietor.

With a rising market, there are many alternatives so that you can discover your distinctive angle and take a chunk of the pie.

8. The common age of a high 1,000 on-line pet retailer is 5.5 years

This is an fascinating truth for you: the common age of the highest 1,000 on-line pet shops is 5.5 years.

In different phrases, on the time of crawling our information, the common created date among the many high 1,000 on-line pet shops was March 2018.

Which means that most profitable on-line pet shops have existed for some time. They’ve had time to make errors and be taught from them, construct a buyer base, and actually set up themselves available in the market.

So, what does this imply for you, particularly in case you’re simply beginning out?

To start with, don’t be discouraged if issues don’t take off straight away.

Constructing a profitable on-line pet retailer takes time, identical to it did for these high shops.

It is vital to be affected person and hold working arduous to offer the very best merchandise and customer support.

Secondly, it means that there is a lot you’ll be able to be taught from the top-performing shops.

Example of a top-performing online pet store: The Honest Kitchen
Instance of a top-performing on-line pet retailer: The Sincere Kitchen

Check out what they’re doing proper. How do they market themselves? What sorts of merchandise do they provide? How do they interact with their prospects?

And lastly, keep in mind that each retailer was as soon as a brand new retailer.

These high 1,000 on-line pet shops began out identical to you, and look the place they’re now!

So, hold pushing ahead, and who is aware of, possibly your retailer will likely be on that listing sooner or later!

9. Out of all Shopify and WooCommerce pet shops, 54.4% use Shopify, whereas 45.6% use WooCommerce

When you’re operating a web based pet retailer, chances are high you are utilizing both Shopify or WooCommerce.

These are two of the most well-liked ecommerce platforms for on-line pet shops, and so they every have their very own strengths.

Shopify appears to have a slight edge, with 54.4% of shops choosing this platform.


Properly, Shopify is thought for being simple to arrange, simple to handle, and comes with a bunch of nice options that make operating a web based retailer simpler.

Homepage of Shopify

Then again, WooCommerce can be a preferred alternative, with 45.6% of pet shops utilizing this platform.

WooCommerce is definitely a plugin for WordPress, so it is an incredible choice in case you’re already utilizing WordPress on your web site.

It is also extremely customizable, so you’ll be able to actually make your retailer feel and look precisely the way in which you need. Plus, WooCommerce is open-source, which implies it is free to make use of!

Finally, each are nice platforms that will help you create a profitable on-line pet retailer.

Study extra: Shopify vs. WooCommerce: Which One for Dropshipping in 2023?

10. The most well-liked sub-niche amongst on-line pet shops is Meals & Provides (54.0%), adopted by Canine (33.4%) and Cats (7.1%)

We have mentioned it earlier than, and we are going to say it once more: the pet area of interest is broad.

Inside the pet area of interest, you will have many sub-niches.

Some are extra well-liked and, due to this fact, extra aggressive than others.

The most well-liked sub-niche is meals & provides, with 54.0% of shops specializing in this space. This is smart, as all pet homeowners have to feed their furry (or scaly) pals.

However that is to not say that there aren’t different well-liked niches as properly.

Canine are a detailed second, with 33.4% of on-line pet shops. Cats are available third, with 7.1% of shops specializing in this area of interest.

And let’s not neglect concerning the subsequent two sub-niches, that are horses (4.5%) and fish & aquaria (3.7%).

So, what does this imply for you?

Properly, in case you’re simply beginning out, it is really helpful to deal with a particular area of interest. This will help you stand out from the competitors.

Someone searching for a niche for their business

And do not be afraid to suppose outdoors the field.

Whereas canines and cats are well-liked, there are additionally loads of different pets on the market that want love and care.

So, coming into a extra area of interest market like reptiles, birds, and even unique pets can be a sensible transfer!

11. The common product value of high on-line pet shops is round $128

When you’re questioning how a lot to cost on your merchandise, you is likely to be to know that the common product value of high on-line pet shops is round $128.

This determine may appear a bit excessive at first, however bear in mind, that is a median, and it consists of something from extra inexpensive toys to high-end pet furnishings.

The secret’s to seek out the appropriate steadiness.

You wish to supply merchandise which can be priced competitively, however you additionally have to ensure you’re making a revenue.

Pricing is a vital a part of your total model picture, so be sure that it aligns with the message you wish to ship to your prospects.

Someone trying to figure out what a good profit margin is

12. 39.8% of on-line pet shops are primarily based within the US, adopted by the UK (11.1%) and Australia (7.0%)

Subsequent, let’s see the place on-line pet shops are attempting to promote their merchandise.

It seems that the USA is the prime location, with 39.8% of on-line pet shops primarily based there. The UK follows with 11.1%, and Australia is available in third at 7.0%.

This focus of pet shops within the US is probably going because of the sheer measurement of the pet trade within the nation, with Individuals spending $136.8 billion on their pets in 2022, in line with APPA.

Packages falling on the US

The UK and Australia even have sturdy pet cultures, with excessive pet possession charges and a willingness to spend.

When you’re primarily based in one in every of these nations, know that you just’re in good firm, but in addition that you just’ll want to seek out methods to face out in a crowded market.

Study extra: The way to Begin a Dropshipping Enterprise within the US (2023 Information)

13. 94.5% of on-line pet shops are English

It might not come as a shock that English is the dominant language for on-line pet shops, with 94.5% of shops utilizing it as their main language.

It displays the numerous variety of shops primarily based in English-speaking nations just like the US and the UK, as talked about earlier.

14. Round 6.5% of on-line pet shops use print on demand

Print on demand (POD) is a achievement technique the place objects are printed and shipped solely after an order is made.

print on demand business model

Roughly 6.5% of on-line pet shops make the most of print on demand.

It is particularly well-liked for objects like customized pet attire and personalised equipment.

Simply remember that the success of a POD mannequin largely is dependent upon the standard of the designs, merchandise, and the effectivity of the printing and delivery course of.

So, take the time to analysis and select a dependable POD provider!

15. 46% of on-line pet shops promote between 0 and 10 merchandise

This is a captivating snapshot of the product vary in on-line pet shops: 46% of them supply between 0 and 10 merchandise.

Distribution of the number of products sold on online pet stores

When you’re operating a smaller pet retailer, this could come as encouraging information.

It exhibits {that a} substantial portion of on-line pet shops are specializing in a small vary of merchandise, which may mirror a distinct segment technique or a dedication to high quality over amount.

Apps and themes

Let’s proceed with some enjoyable statistics about apps and themes!

16. The highest 5 apps throughout all on-line pet shops are Geolocation (14.1%), Shopify Inbox (9.9%), DSers (8.4%), (8.3%), and Klaviyo (8.1%)

Once we check out the highest 5 apps throughout all on-line pet shops (not simply the highest 1,000, like earlier within the article), we see a totally totally different distribution.

This once more exhibits the significance of choosing apps that you just want on the present stage of your small business.

For instance, many on-line pet shops might begin out with dropshipping, so DSers is a frequently-installed app:

DSers Shopify app

Right here is an summary of those high apps:

  • Geolocation (14.1%). This app adjusts foreign money and language settings primarily based on the shopper’s location.
  • Shopify Inbox (9.9%). Shopify Inbox makes it simple to speak together with your prospects in real-time.
  • DSers (8.4%). DSers is likely one of the hottest dropshipping apps.
  • (8.3%). helps you gather and show buyer opinions in your web site.
  • Klaviyo (8.1%). Klaviyo is the go-to e mail advertising and marketing app for a lot of on-line pet shops.

17. DSers is the most well-liked dropshipping app for the pet area of interest, utilized by 39.1% of pet dropshipping shops

Working a dropshipping pet retailer?

Then there is a vital likelihood that you just’re utilizing DSers.

It is the dropshipping app utilized by 39.1% of pet dropshipping shops!

DSers homepage

DSers makes importing merchandise from AliExpress tremendous simple. But it surely additionally connects you with suppliers, tracks your orders, and retains a watch in your provider’s stock.

Study extra: DSers Evaluate: Is It the Greatest App for AliExpress? (2023)

18. On common, on-line pet shops have round 2 to three put in apps.

Keep in mind that we talked concerning the significance of balancing the variety of apps in your retailer?

You truly do not want a ton of them, and that is proven by this statistic.

On common, pet retailer homeowners set up 2 to three apps:

Distribution of the number of installed apps on online pet stores

19. The most well-liked themes for on-line pet shops are Daybreak (11.6%), Astra (4.9%), and Flatsome (3.6%)

With regards to creating the proper on-line pet retailer, the theme you select is a vital step.

Having analyzed the theme decisions of on-line pet shops, we discovered that the majority shops use Daybreak, Astra, Flatsome, Refresh, or Divi.

Right here is the precise distribution of probably the most put in themes on on-line pet shops:

Most installed themes on online pet stores

Study extra: 10 Greatest Free Shopify Themes for Your On-line Retailer in 2023

20. The commonest premium themes for on-line pet shops are Divi (3.4%), Impulse (1.7%), and WoodMart (1.2%)

Whenever you’re able to make your on-line pet retailer look much more improbable, choosing a premium theme is the way in which to go.

Divi is hottest for WooCommerce and is utilized by 3.4% of on-line pet shops:

Divi theme homepage

When you’re utilizing Shopify, a preferred alternative is Impulse, because it’s utilized by 1.7% of all on-line pet shops:

Shopify Impulse theme

Study extra: 10 Greatest Shopify Dropshipping Themes in 2023 | Increase Gross sales!

21. PageFly is the most well-liked web page builder, utilized by 2.1% of on-line pet shops

An alternative choice to utilizing a premium theme is utilizing a web page builder, and the most well-liked one amongst pet shops is PageFly, utilized by 2.1% of them.

Consider PageFly as an app that makes it tremendous simple to create superior pages.

It is simple since you need not know any difficult coding or technical stuff!

With PageFly, you’ll be able to drag and drop totally different components to design pages that suit your retailer’s fashion:

Homepage of Pagefly

Need a large, daring header to point out off a sale on canine toys? You bought it!

Or possibly a neat picture gallery to show your cute cat collars? No drawback!

PageFly helps you to do all that and extra.


Lastly, now we have three extra statistics concerning the advertising and marketing technique of those shops!

22. On common, the highest 1,000 on-line pet shops add 2 new merchandise each month

Maintaining your on-line pet retailer recent is essential to protecting your prospects coming again.

A technique the highest pet shops do that is by including new merchandise recurrently.

On common, the highest 1,000 on-line pet shops add two new merchandise each month.

Average number of products created in the last 30, 90, and 365 days by online pet stores

It might be a brand new kind of meals for pets with allergy symptoms, a brand new fashion of collar that’s comfy and trendy, or a brand new toy!

23. 24.5% of energetic on-line pet shops have a weblog

Have you ever ever thought of beginning a weblog on your on-line pet retailer?

Properly, you are not alone!

The truth is, 24.5% of energetic on-line pet shops have already began running a blog:

Top features of online pet stores

A weblog is a spot the place you’ll be able to share useful ideas, enjoyable tales, and all the newest pet information.

For instance, you may write a put up concerning the high 10 toys for energetic canines or share a recipe for do-it-yourself cat treats.

It is an effective way to attach together with your prospects and present them that you just’re not only a retailer but in addition a neighborhood of pet lovers.

24. Just one.5% of on-line pet shops additionally promote on Etsy, Honest, or Amazon

Do you know that only one.5% of on-line pet shops promote on platforms like Etsy, Honest, or Amazon?

It appears fairly low, particularly since these platforms could be an effective way to achieve new prospects and enhance your gross sales.

For instance, Etsy is a superb place to promote personalised pet objects like customized collars or handmade toys:

Etsy results for custom dog collar

And, in fact, Amazon is likely one of the largest on-line marketplaces on the earth.

25. ‘Pet,’ ‘canine,’ and ‘cat’ are the commonest key phrases within the meta description tags of high on-line pet shops

When optimizing your on-line pet retailer for serps, the phrases you select on your meta description are a notable step.

When analyzing the meta descriptions of the highest 1,000 on-line pet shops, it is fascinating to verify that ‘Pet,’ ‘canine,’ and ‘cat’ are certainly probably the most regularly occurring phrases:

  1. ‘pet’: 519 occurrences
  2. ‘canine’: 506 occurrences
  3. ‘cat’: 213 occurrences
  4. ‘meals’: 194 occurrences
  5. ‘merchandise’: 193 occurrences
  6. ‘store’: 169 occurrences
  7. ‘canines’: 168 occurrences
  8. ‘provides’: 163 occurrences
  9. ‘on-line’: 155 occurrences
  10. ‘pets’: 140 occurrences

Together with these key phrases in your meta description tag will help your retailer pop up on Google.

Chewy meta description tag

Consider it as your retailer’s elevator pitch!


Earlier than we go to the conclusion, we have created a fast abstract of this text for you so you’ll be able to simply bear in mind it:

  • Roughly 1.2% of all on-line shops function within the pet area of interest.
  • Shopify is the popular ecommerce platform for a lot of on-line pet shops.
  • Dropshipping is a typical enterprise mannequin for on-line pet shops, with 21.5% of shops selecting this strategy.
  • Klaviyo: Electronic mail Advertising & SMS, Recharge Subscriptions, and Yotpo Loyalty & Rewards are significantly well-liked apps amongst high on-line pet shops.
  • Social media, and TikTok particularly, generally is a worthwhile device for on-line pet shops to achieve a bigger viewers.
  • The pet meals and provides sub-niche is the most well-liked amongst on-line pet shops.
  • Print on demand is a comparatively unusual enterprise mannequin for on-line pet shops, however it’s utilized by some.
  • The US, the UK, and Australia are dwelling to nearly all of on-line pet shops.


We have lined all the pieces from understanding that it takes time to create a high on-line retailer to figuring out which apps can actually give your retailer some superior extra options.

On the finish of the day, what issues most is the love and care you set into your retailer.

It is about making pet homeowners really feel at dwelling, providing them high quality merchandise, and offering top-notch customer support.

So, take these stats and use them to your benefit, however all the time bear in mind so as to add your private contact.

Better of luck together with your on-line pet retailer!

Wish to be taught extra about ecommerce?

Prepared to maneuver your on-line retailer to the subsequent degree? Try the articles beneath:

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