9 out of ten Belgians between the ages of 18 and 70 purchased one thing on-line no less than as soon as final yr. At the least 33 % of Belgian customers say that they’ve one on-line retailer they all the time use to buy a sure product on-line. One other 40 % return to the identical three on-line shops.
These information come from a newly revealed analysis commissioned by Comeos, a Belgian ecommerce commerce affiliation. In whole, 2,000 Belgians have been requested about their on-line buying habits.
50% of Belgian customers store on marketplaces like Bol.com and Amazon.
In line with the report, 50 % of Belgian customers store on-line on on-line marketplaces comparable to Bol.com and Amazon. The aggressive costs, free supply and enormous product vary are the principle explanation why these customers choose these platforms.
23% begin trying to find merchandise on Google
When Belgian customers are in search of a product they don’t purchase often, no less than 23 % begin their search on Google or Bing. One other 15 % begin their product search on a market and 11 % take a look at on-line shops. Nevertheless, no less than 25 % of Belgians go to brick-and-mortar shops first once they want these sorts of merchandise.
Belgians return to the identical on-line shops
Per product sort, no less than 33 % of Belgians return to the identical on-line retailer to position a purchase order. One other 40 % return to the identical three on-line shops.
50% of Belgian customers don’t contemplate one other on-line retailer.
When requested about their newest buy, 50 % of customers stated that they didn’t contemplate one other on-line retailer than the one the place they positioned their order. And 79 % stated that that they had positioned a earlier order in the identical on-line retailer. When Belgian customers are happy with a selected on-line retailer, they not take a look at rivals.
1 in 3 customers don’t wish to create an account
Belgian customers dislike having to create an account with a web based retailer. Maybe because of this they return to the identical shops usually. At the least 34 % stated that they cancel their buy if they’re required to make an account. And 71 % expects to be rewarded within the type of reductions or loyalty factors for making a login.