Black Friday, sandwiches, elections, board video games, and a tribute to aviation are content material advertising alternatives for November 2023.
Content material advertising is creating, publishing, and selling articles, movies, or different content material to draw, have interaction, and retain clients for your online business.
Listed below are 5 content material advertising concepts you should utilize in November 2023.
1. Black Friday, Cyber Monday
Retail and ecommerce personnel have been engaged on vacation affords for months — or a minimum of they need to have.
Consumers will count on reductions on big-screen televisions for Black Friday and Cyber Monday.
The offers began with shopping for the perfect stock at the perfect costs in order that the financial savings fall on expectant buyers like Autumn leaves in a stiff November wind.
There’s, nonetheless, nonetheless time to create Black Friday and Cyber Monday content material to assist these efforts — in a minimum of 3 ways.
- Reward guides. Produce posts describing the perfect BFCM offers for numerous teams, i.e., “Tips on how to save large looking for grandchildren this Black Friday.”
- Highlight merchandise. Think about an article about your provider or product. For instance, an attire store may handle sustainable sourcing for the vacation season.
- Use humor. For additional factors, go for fun, equivalent to a BFCM parody of kinds.
To this final level, I requested ChatGPT to generate a Black Friday advert within the voice of humor columnist Dave Barry. Right here’s the end result:
© Dave Barry’s TV Deal Extravaganza! 8
Introducing the GINORMOUS Display TV for simply $99!
“+ Decision so excessive you’ll spot Wally with out attempting!
& Sound so actual, cooking exhibits may duck you!
& WiFi sooner than Uncle Bob’s repeated jokes.
®@ First 10 patrons get a magnifying glass for pixel looking! Buyer 11? Possibly some
leftover sweet. «
Doorways open post-turkey nap. Seize this bewildering deal earlier than it, like floppy disk save icons,
fades into obscurity!
DAVE BARRY’S ELECTRONIC EMPORIUM – The place humor meets electrifying offers!
Phrases apply. Unintended effects: Uncontrollable binge-watching.
You may do one thing related: ask an AI device to supply your retailer’s BFCM advert copy after which share the ends in a weblog put up.
2. Nationwide Sandwich Day
Some of us consider the sandwich received its begin with compulsive playing.
November 3, 2023, is Nationwide Sandwich Day in america and a number of other different localities.
It’s typically held that John Montagu, the 4th Earl of Sandwich, invented the useful meal in 1762. Based on some, Montagu was a British statesman and a compulsive gambler who didn’t need to depart the cardboard desk to eat.
Reportedly, Montagu requested his valet to deliver him roast beef between two slices of bread so he might eat together with his palms, starting a meals revolution.
To your firm’s November content material advertising, let the sandwich articles and movies go forth. For inspiration, contemplate a current article from Huckberry’s Journal. Huckberry is a males’s attire model with wonderful content material marking.
The article “4th Annual Thanksgiving Leftover Sandwich Competitors” is without delay prose, a video, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.
Huckberry just lately printed an article and video titled “4th Annual Thanksgiving Leftover Sandwich Competitors.”
3. Election Day
As a rule, retailers ought to keep away from political subjects. However that is not true for each model. The U.S. election day, November 2, 2023, may very well be a content material advertising alternative for some companies.
Tread flippantly, know your model’s place, and contemplate taking a stand if it is smart. Listed below are a few examples.
Election day content material might make sense for manufacturers constructed on political partisanship. Merchandise equivalent to Jeremy’s Chocolate and Extremely Proper Beer are supposed to be political protests, so election commentary is suitable.
Equally, some buyers are in search of politically energetic manufacturers. The web site Progressive Shopper, for instance, charges firms primarily based on politics and encourages shoppers to “put your cash the place your values are.”
Progressive Shopper caters to shoppers who purchase from manufacturers that match their political beliefs.
4. Play Monopoly Day
Collect the household for a sport of Monopoly.
Within the spirit of nationwide days for absolutely anything you’ll be able to consider, November 19, 2023, is Nationwide Play Monopoly Day.
Whereas this present day might be a chance for sport outlets or shops promoting licensed Monopoly merchandise, nearly any enterprise might use the date to encourage participating, search-engine-friendly content material. Listed below are a number of examples.
- The historical past of Monopoly. Dive into the origins and evolution of the long-lasting board sport, exploring its creation, patent journey, and numerous iterations through the years.
- High 10 most coveted Monopoly properties. Survey your clients or employees on their favourite Monopoly properties, then compile and current the ends in a enjoyable and visible manner.
- Monopoly in widespread tradition. Discover Monopoly’s quite a few references, diversifications, and appearances in films, TV exhibits, books, and different media.
- World wide with Monopoly. Showcase numerous worldwide Monopoly editions, highlighting every model’s distinctive properties and cultural diversifications. This might assist a retailer promoting travel-related gadgets.
5. Aviation Historical past Month
November is Aviation Historical past Month and a chance for content material entrepreneurs.
November 2023 is a chance to have a good time aviation historical past. This month-long commemoration is a nod to humanity’s age-old dream of flight, from the waxed wings of Icarus to the steel-clad behemoths that cruise our modern-day skies.
Aviation connects continents and brings individuals nearer. Its historical past is wealthy with tales of daring, innovation, and a little bit of turbulence.
Content material entrepreneurs can harness aviation to gas their November content material technique. And also you don’t should be Boeing or Airbus to get on board. Listed below are some examples.
- A kitchen provide store might publish recipes for the traditional airplane meals of the Nineteen Fifties.
- A golf or fishing provide retailer may produce a information to the perfect fly-in programs or streams.
- An eBay store promoting outdated DVDs may create an inventory of aviation-themed films.