In September 2023, content material entrepreneurs can resolve buyer considerations, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.
Content material advertising is extra than simply selling merchandise — it’s about creating worth that draws, engages, and retains prospects.
Content material advertising can supercharge SEO, enliven social media posts, and drive electronic mail campaigns.
Listed here are 5 content material advertising concepts to strive in September 2023.
Clear up Buyer Issues
Articles providing options to issues produce completely happy prospects.
Advertising and marketing gurus have lengthy suggested addressing prospects’ fears, considerations, and ache factors. Useful and informative articles are among the many greatest methods to try this. Your organization’s problem-solving — or solution-suggesting — content material must be particular to your merchandise and prospects.
Listed here are some examples.
A web based board sport retailer may deal with:
- Problem in understanding sport guidelines or methods.
- Not realizing the suitable age or ability stage for sure video games.
- Uncertainty concerning the high quality or sturdiness of the video games.
- Discovering video games that cater to particular pursuits or niches.
- Problem in choosing the right sport for social events or household gatherings.
The ensuing content material may embody a video demonstrating learn how to arrange and play a brand new sport or an article describing how sport scores work.
Content material can assist buyers know which trainers are greatest for his or her sort of working.
A working shoe store may give attention to:
- Learn how to discover the proper shoe measurement or match on-line.
- Uncertainty concerning the correct shoe for a gait or model of working (path, marathon, informal).
- Issues concerning the high quality of the footwear.
- Bother understanding the know-how or options of various trainers.
2. Halloween
Halloween is among the many high revenue-generating holidays for U.S. retailers.
Sure, Halloween is in October, however September is the time to provide and publish Halloween-themed content material to present Google and different search engines like google time to index it.
Furthermore, many of us will search for Halloween gadgets a month or extra upfront. How else did they spend $10.6 billion in 2022, in accordance with the Nationwide Retail Federation?
As at all times, your content material ought to align with the merchandise your organization sells. Listed here are a number of examples.
- Craft store. “Learn how to Create a D.I.Y. Costume on a Price range.”
- Kitchen provide retailer. “Learn how to Bake and Beautify the Good Halloween Cookies.”
- Science-focused toy retailer. “Instructional Halloween Video games for Youngsters.”
3. Flip Articles, Testimonials into Brief Movies
Brief movies are a superb alternative for content material entrepreneurs.
If your corporation shouldn’t be already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.
A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.
In September, take into account repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to choose a working shoe may spur 5 short-form movies, every producing many shares.
Or minimize longer movies, akin to testimonial reels, into a number of quick ones.
4. Experiment with AI
Content material entrepreneurs can profit from AI collaborations. This picture is AI-generated, as is each different picture on this article.
One other pattern to strive is AI-based instruments — to not generate total articles however to complement and enhance your current efforts.
Right here is an instance. Take your organization’s high articles and ask ChatGPT to recommend associated posts that might carry out as properly. Another choice is utilizing AI for picture era. I’ve used Midjourney to create the entire photographs on this article.
5. Rejoice Uncle Sam
“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to confer with a meat provider by the moniker.
The story of Uncle Sam would make compelling September content material.
The story goes like this. A businessman named Samuel Wilson from Troy, New York, provided america Military with barrels of beef throughout the Struggle of 1812, which lasted till 1815.
The meat barrels have been stamped with the letters “U.S.” to point that the meat was the property of america. Nevertheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the identify was finally used to confer with the federal authorities itself.
Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.
To your firm’s September content material advertising, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, may clarify how the meat was preserved in barrels.