Wish to entice customers to an ecommerce website in January 2024? Take into account producing useful, informational, or entertaining content material round “nationwide days,” promotional calendars, or product innovation.
Content material advertising and marketing is creating or curating content material, publishing it, and selling it to bolster SEO and e-mail and social media advertising and marketing. It helps all kinds of ecommerce retailers — retail, direct-to-consumer, B2B — entice, have interaction, and retain prospects.
Listed below are 5 content material advertising and marketing matters your organization can use in January 2024.
1. Nationwide Take the Stairs Day
Take the Stairs Day reminds of us to begin a wholesome behavior.
Nationwide Take the Stairs Day on Jan. 10, 2024, encourages Individuals to begin a wholesome behavior. It is usually a possibility for companies to create the behavior of producing useful content material for potential prospects.
Firms promoting well being and health merchandise have essentially the most content material choices, maybe encouraging prospects not solely to take the steps but additionally decide to wholesome residing and buying related merchandise.
However different companies can join their merchandise to wholesome habits, too.
Listed below are a number of concepts.
- Baggage model. Create an article sequence for enterprise vacationers describing the way to construct good health habits on the highway.
- Children’ clothes retailer. Publish a health information for fogeys that lists entertaining video games and actions for youngsters whereas selling the shop’s merchandise.
- DIY supplies store. Produce articles or movies for tasks encouraging wholesome habits, comparable to constructing a house fitness center or an out of doors residing house.
2. Nationwide Costume Up Your Pet Day
Jan. 14, 2024, shall be a form of mini-Halloween for pet house owners. Nationwide Costume Up Your Pet Day could be a enjoyable alternative for “pet dad and mom.”
A web based store promoting energy instruments most likely gained’t profit from an article that includes footage of lizards dressed like princesses, however it would possibly publish a humorous put up about development website canine dressed like their blue-collar house owners.
Dressing up pet iguanas is all about leisure.
3. Nationwide Nothing Day
Jan. 16, 2024, shall be an un-event, or not less than that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented Nationwide Nothing Day in 1972.
“Nothing Day” is a protest towards the numerous holidays enacted by Congress or different governing our bodies and thus added to the assorted lists of nationwide days.
Content material entrepreneurs might take Nothing Day articles, movies, or podcasts in a few instructions.
First, be part of the spirit and promote taking a break from would-be holidays.
Second, entrepreneurs might double down and create their very own nationwide day. Think about, for instance, an internet craft-supplies store inventing “Nationwide Candle Artistry Day” to showcase the artwork of candle making and design, providing workshops or particular version kits.
How a few day specializing in candle artwork?
Watch out, nevertheless. A few decade after Coffin proposed Nothing Day, Congress created Martin Luther King Day for the third Thursday in January — the sixteenth each seven years. It’s a close to hit in 2024, as we have a good time Martin Luther King on the fifteenth.
4. Promotions Calendar
Content material entrepreneurs are accustomed to an editorial calendar. It’s a map of kinds, planning what to publish and when. Journal publishers used to publish editorial calendars so readers and advertisers knew what to anticipate from upcoming points.
Take an concept from old-school publishers and inform customers when your gross sales are coming.
For January 2024, take into account borrowing this concept to encourage e-mail subscriptions. Right here is the concept. Publish an article itemizing your organization’s deliberate promotions in 2024. Embody all the pieces from a February clearance to Black Friday and Cyber Monday sale dates.
There’s no want for plenty of element, simply the dates and a brief rationale for every occasion.
Then comes the pitch: Encourage readers to join e-mail messages to be among the many first to know of each promotion.
5. Product Improvements
Janus might sit up for the yr and again at what we discovered.
January is called for Janus, the legendary, two-faced Roman deity who seems to be ahead to the brand new yr and gazes again on the just-completed one with its many classes.
In January 2024, content material entrepreneurs might use this idea to give attention to the previous and future evolution of their merchandise or business.
A web based auto elements store might deal with progress in fuel-efficient vehicles and certain enhancements in 2024. A house furnishings retailer might describe how couches and chairs have turn out to be extra environmentally sustainable.
The articles might display retailers’ business experience whereas selling associated merchandise.