Search engine optimizers generally consult with content material advertising as a hamster wheel: It wants nonstop producing to maintain site visitors flowing and guests engaged.
In July 2023, there are numerous subjects to maintain the wheel turning. These embody nationwide holidays — Canada Day on July 1 and U.S. Independence Day on July 4 — and unconventional picks reminiscent of co-hosting a podcast with an AI software.
Content material advertising is the act of making, distributing, and selling articles, movies, and the like to draw, interact, and retain prospects. What follows are 5 content material subjects your enterprise can use in July 2023.
Amazon Prime Day
On the time of writing, Amazon had not but introduced the dates for Prime Day, its annual gross sales occasion. But when historical past holds, the sale ought to occur someday in July.
Amazon Prime Day is a content material advertising alternative even in case you don’t promote on that market. Picture: Joel Mott.
How your enterprise makes use of content material advertising ought to rely on whether or not it sells on the Amazon Market.
For Amazon sellers, the content material may characteristic Prime Day shopping for guides, podcasts discussing how your enterprise prepares for Prime Day, and even product origin tales describing how your organization developed its best-selling merchandise.
Companies that don’t promote on Amazon might deal with various purchasing concepts, reminiscent of “The Greatest Merchandise You Can’t Discover on Amazon” or “Sustainability: Why the Retailer You Store Issues.”
Elvis Presley
Elvis Presley in 1958, as his profession was gaining momentum. Photograph: Wikimedia Commons.
On July 5, 1954, Elvis Presley recorded his breakthrough hit “That’s All Proper,” marking the beginning of his legendary music profession.
Your organization can faucet into nostalgia and Presley’s cultural significance to create compelling content material that resonates together with your viewers.
Right here the important thing to content material success is discovering distinctive methods to attach your merchandise or business to Elvis or the music business.
Weblog titles might embody:
- “The King’s Affect: How Elvis Formed the Trend Trade”
- “Rock and Roll Decor: Elvis-inspired Inside Design Concepts”
- “Elvis-inspired Playlist: Music to Get Your Exercise All Shook Up”
Think about an organization reminiscent of Gymshark (attire) or Onnit (dietary supplements) utilizing that final thought.
Nationwide Mojito Day
The mojito is a well-liked summertime cocktail with Cuban origins. Photograph: Gabriel Petry.
July 11 is Nationwide Mojito Day, an event to create content material that celebrates this refreshing cocktail or the concepts it embodies.
The mojito cocktail has a wealthy historical past rooted in Cuban tradition and may be traced to the sixteenth century when Spanish explorers and settlers arrived on the island. The unique model of the mojito was known as “El Draque” after Sir Francis Drake, an English pirate who sailed the Caribbean. Legend has it that Drake’s crew consumed a combination of aguardiente (a crude type of rum), sugar, lime, and mint leaves to remedy numerous illnesses and enhance their spirits.
Over time, the recipe advanced to incorporate rum, mint, lime juice, sugar, and soda water, leading to at the moment’s traditional mojito.
Nationwide Mojito Day affords content material entrepreneurs the chance to deal with the cocktail and any summer time exercise with a “mojito” vibe.
Listed below are examples for males’s attire retailers:
- “Dressing Up Your Mojito: Trendy Apparel for Summer season Cocktail Events”
- “Mojito Nights: Tips on how to Look Sharp at Rooftop Bar Gatherings”
- “The Good Mojito Date: Outfit Concepts for a Evening Out”
- “From Workplace to Mojito Hour: Transitioning Your Search for After-work Drinks”
- “Mojito Vibes: Summer season Suiting Suggestions for an Effortlessly Cool Look”
AI Co-host
This content material advertising thought embraces the factitious intelligence boon.
First, contemplate launching a podcast for your enterprise. Then add a twist, use an AI software as your co-host.
Armando: Would you wish to co-host a podcast with me? ChatGPT: OMG, like, completely! That sounds completely superb! I am, like, tremendous excited to be your co-host for a nationwide podcast. We are able to speak about all of the cool stuff that teenagers love, like vogue, music, films, movie star gossip, and a lot extra. We'll have the very best time ever, sharing our ideas, interviewing cool visitors, and spreading constructive vibes to all our listeners. It is going to be, like, a dream come true! Let's make this podcast the speak of the city, woman!
Choose a subject related to your business and the merchandise you promote that can doubtless entice, interact, and retain prospects. For instance, a model reminiscent of Lmnt (athletic drinks) may develop a health podcast protecting exercises, mountain biking, or sunbathing.
Then ask the AI software a query. You may learn these solutions or use a text-to-speech service to provide the AI a voice within the podcast.
Independence Days
Fireworks are a staple of Independence Day celebrations. Photograph: Jeffery Hamilton.
I’ve saved a high thought for the tip. July 1 is Canada Day, and July 4 is America’s Independence Day.
These dates are among the many most necessary gross sales alternatives for North American retail companies. Take into account creating articles or movies highlighting the historical past, traditions, and festivities related to these holidays. As all the time, discover methods to attach the content material to your merchandise.