October 2023 provides content material entrepreneurs many matter concepts, together with Disney’s one centesimal anniversary, breast most cancers consciousness, the baseball playoffs, Halloween, and “Conflict of the Worlds.”
Content material advertising is creating, publishing, and selling content material comparable to articles or movies to draw, have interaction, and retain prospects.
Whereas advertising is a should for ecommerce firms, the regular tempo of content material manufacturing can really feel like a hamster on a wheel.
What follows are 5 content material advertising concepts your organization can use in October 2023.
1. Disney’s one centesimal Anniversary
On the subject of cultural affect and sheer leisure prowess, few firms maintain a candle to Disney.
October 2023 marks the one centesimal anniversary of the corporate that Walter Elias Disney and his brother Roy based. From a humble studio in Los Angeles producing a collection of quick movies that includes a fortunate rabbit named Oswald, Disney has grown into a world behemoth, shaping the childhoods and imaginations of numerous people worldwide.
Disney and its iconic Mikey Mouse have strongly influenced U.S. tradition.
All through its century-long journey, Disney has launched us to many iconic characters — from the ever-optimistic Mickey Mouse to the adventurous Moana. It’s extra than simply animation. Disney’s repertoire spans theme parks, music, tv, and even streaming with Disney+. And let’s not neglect that Disney now owns Marvel Studios and the Star Wars movie franchise.
Even companies that don’t promote Disney-licensed merchandise can create content material that acknowledges the cultural affect. Listed here are some content material angles to contemplate:
Values and classes. Discover the life classes and ethical values of Disney characters and films.
Music and affect. Music and instrument retailers may have a good time the facility of Disney’s musical legacy. A music retailer would possibly focus on how Disney has impacted the music world or present tutorials on enjoying fashionable Disney songs.
Innovation and imaginative and prescient. Disney has all the time been on the forefront of technological innovation in leisure. Outlets promoting shopper electronics or software program may join the dots between Disney’s innovation and shopper items.
Magic and on a regular basis life. Delve into the essence of Disney magic and the way it can apply to day by day conditions or challenges. As an example, a house decor model would possibly provide recommendations on bringing a contact of Disney enchantment into households with out resorting to character merchandise.
Current controversy. Creating content material round Disney’s present cultural controversies could make sense for some manufacturers. The corporate has taken a powerful stand in favor of LGBTQIA causes. For some, this can be a matter of celebration.
By intertwining the enduring legacy of Disney with common themes, content material entrepreneurs can craft compelling narratives that resonate with audiences, all whereas celebrating the Home of Mouse’s landmark anniversary.
2. Breast Most cancers Consciousness Month
Breast most cancers is the second commonest most cancers amongst ladies in america and is a major concern worldwide.
Breast most cancers is a subject that impacts everybody, making it worthwhile for content material advertising.
Initiated in 1985 by means of a collaboration between Imperial Chemical Industries (then a most cancers drug producer) and the American Most cancers Society, Breast Most cancers Consciousness Month has performed a pivotal function in enlightening numerous Individuals concerning the illness. This consciousness drive has considerably boosted donations and bolstered help for analysis into breast most cancers.
Content material advertising articles, movies, or podcasts may have a good time breast most cancers survivors, describe how a selected business has contributed to breast most cancers analysis, or give attention to reward concepts for breast most cancers survivors.
Listed here are some concepts.
- Attire retailer: “A Put on Pink Wardrobe Information.”
- Males’s model: “Perceive Your Associate’s Dangers. A Breast Most cancers Consciousness Information.”
- An clothing store: “10 Methods to Have fun Life Outside for Breast Most cancers Consciousness Month.”
3. Baseball Playoffs
In america and Canada, 30 Main League Baseball groups will start the drive towards the annual championship when the playoffs start on October 3, 2023.
The 2023 baseball playoffs will begin simply as we keep in mind the one hundred and twentieth anniversary of the primary fashionable World Collection.
Baseball is a major a part of the nationwide psyche. October’s crisp climate and the significance of the playoff stir even marginal followers to look at, pay attention, and — importantly for content material entrepreneurs — seek for baseball-related content material.
In 2023, there could also be much more curiosity within the playoffs since October can also be the one hundred and twentieth anniversary of the trendy World Collection.
Performed in 1903 between the American League champion Boston Individuals and the Nationwide League champion Pittsburgh Pirates, this primary collection laid the inspiration for the current playoff system.
The most effective-of-nine-game collection in the end went to the Boston Individuals — 5 video games to a few — however the opener on October 1, 1903, went to the Pirates 7-3.
For content material advertising functions, on-line sellers would possibly deal with:
- The historical past of baseball or the World Collection,
- The right way to throw a watch occasion,
- The right way to enhance.
Any article or video ought to embody references to related merchandise on the market.
4. Halloween
As October’s chill grows, retailers are in full swing, capitalizing on the spirit of Halloween.
Ideally, planning and execution for Halloween-centric content material commenced throughout August or September. However, for these catching up, there’s nonetheless time for some Eleventh-hour Halloween content material.
Halloween has develop into important for a lot of on-line retailers.
The stakes are excessive, and for purpose. Based on the Nationwide Retail Federation, U.S. Halloween retail gross sales hit $10.6 billion in 2022, a 5% improve from 2021. Many observers anticipate 2023 gross sales to succeed in $10.8 billion, underscoring not solely the industrial significance of the vacation but additionally the superb urge for food shoppers have for Halloween-themed content material, merchandise, and experiences.
For retailers racing towards the clock, listed below are some last-minute content material concepts:
Dwelling decor on a dime. Describe cheap crafts and adorning ideas that rework on a regular basis home items into Halloween masterpieces. Showcase how a easy white sheet or a couple of craft provides can convert a residing house right into a haunted haven.
Costumes in a crunch. Function progressive last-minute costume concepts utilizing frequent wardrobe staples — and some merchandise out of your stock.
Fast and quirky recipes. Delight foodies with quick-fix Halloween recipes. Whether or not whipping up a guacamole dip or crafting mummy-inspired scorching canines, spotlight how creativity can result in festive treats very quickly. Make sure you pitch your retailer’s merchandise in context.
5. Conflict of the Worlds
October 30, 2023, marks the eighty fifth anniversary of Orson Welles’s legendary “Conflict of the Worlds” radio broadcast. Again in 1938, numerous U.S. households have been plunged into panic, believing that Martians had certainly begun their invasion of Earth.
George Orwell’s notorious radio broadcast occurred 85 years in the past.
Introduced as information bulletins, the published detailed a sudden and terrifying Martian invasion of Earth. Many listeners, tuning in after the present’s introduction and thus lacking the disclaimer that it was fiction, believed the occasions have been actual, prompting a widespread panic.
The dramatic presentation, mixed with the practical nature of the “information” interruptions, made the “Conflict of the Worlds” broadcast one of the notorious occasions in radio historical past, showcasing the immense energy of the medium.
Addressing this masterstroke of drama may assist sellers of radio gear, outer-space paraphernalia, and associated.