Her Black E-book, the style offers and discovery app based by twin sisters Sali Sasi and Julie Stevanja has rebranded as ‘Wrapd’ 18 months after launching, additionally elevating $1.8 million.
The siblings, who beforehand based Stylerunner, have additionally launched an online model of their offers app.
Stevanja mentioned the identify change will even see Wrapd transfer into new markets and classes.
“Her Black E-book launched in November 2021 with a robust feminine focus, however we wish to be extra inclusive of each the retailers we associate with and the patrons we cater to,” she mentioned.
“With a gender impartial identify, we will give attention to increasing our model and class providing, additional establishing Wrapd because the go-to vacation spot for offers, drops and discovery throughout not solely Style, but in addition Wellness, Magnificence, Footwear, On a regular basis Necessities and extra.”
Sasi added that introducing an online model of the app recognises the preferences of a broad viewers.
“We perceive that some folks desire to browse, store and checkout on desktop slightly than a telephone, or browse a web site’s providing earlier than committing to obtain one more app, so we’re thrilled to have the ability to supply buyers each choices,” she mentioned.
As Her Black E-book, the twins raised $1.6 million in February final 12 months.
Doubling down on their funding within the newest spherical are current buyers together with ASX-listed Contact Ventures, and Perth’s Andrew Hagger, the previous CEO of Andrew Forest’s Tattarang funding agency.
4 new buyers joined the cap desk, together with Islero Capital CEO, Samantha van Gelder.
Stevanja mentioned they make a devoted effort to hunt out feminine buyers in every spherical and can now ramp up their breadth of their providing.
“Important funding will go into the tech roadmap together with AI to convey on extra shoppers and supply retailers new performance in addition to scale model partnerships,” she mentioned.
“We count on to 10x the quantity of promotional gives to shoppers over the subsequent six months by using AI, model associate performance and model associate progress”.
Sasi mentioned Wrapd curates unique offers, information and cashback gives from cult favourites together with Adairs, Reserving.com, The Iconic and Nike, in addition to high-end designer manufacturers equivalent to Web-a-porter, Farfetch, MyTheresa and Harrolds and so they happy with the extent of assist they’ve acquired.
“We all know capital raises are tougher and rarer on this market, so we’re grateful for the assist of current in addition to new buyers in supporting our imaginative and prescient to reinvent retail model communications,” she mentioned.’
Investor Samantha Killesteyn mentioned she was launched to the dual cofounders by a mutual good friend.
“Their ardour, consideration to element and enterprise mannequin have been so compelling that investing was a no brainer. Many have concepts, however few have what it takes to efficiently execute these concepts,” she mentioned.
“They’ve their Stylerunner expertise below their belt and may leverage off that have and schooling. It’s superb to have the ability to assist and put money into artistic and pushed feminine founders.”
In a current app replace, Wrapd launched a personalisation characteristic the place buyers can scroll by an uninterrupted, ad-free feed that options solely the manufacturers they ‘Observe’.
The Wrapd web site is wrapd.ai, or obtain the app without cost on iOS and Android.