From a content material advertising and marketing perspective, running a blog is among the finest, handiest, and most sustainable methods to draw, retain, and enhance natural site visitors to your retailer.
It’s so efficient that based on information from DemandMetric, companies that weblog have 67% extra leads month-to-month than those who don’t.
This might additionally clarify why, based on running a blog statistics from Orbelo, 92% of content material entrepreneurs weblog and in addition why, based on Knowledge Field, 68% of entrepreneurs consider running a blog is simpler than ever.
What does all this let you know as a Shopify retailer proprietor?
It ought to let you know {that a} commonly up to date weblog is a good way to drive site visitors to your Shopify retailer!
That’s why, on this article, we are going to showcase ten profitable Shopify weblog examples, highlighting some key issues the blogs do properly and what you may be taught from them.
Tip: Did you create your Shopify account already? If not, join by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!
10 Nice Shopify weblog examples
Let’s leap proper in, lets?
1. Sounds True
Sounds True is an impartial multimedia publishing firm based in 1985 by Tami Simon.
The corporate embraces the world’s main religious traditions, the humanities, and the humanities, one thing mirrored in its revealed works.
Their weblog has a really interesting structure segmented into three sections; the latest posts, buyer favorites, and timeless classics, as proven within the screenshot beneath:
The weblog options entries from completely different authors revealed by the corporate, with an writer bio and the writer’s publications—blogs and books— built-in on the tail finish of every weblog, as proven beneath utilizing Rachael Wooten’s instance.
The weblog has a vibrant remark part readers use to have interaction with the authors.
Given all this, it needs to be no shock that Sounds True generates $25M-$50M in annual gross sales income, as indicated by SimilarWeb.
Though the model’s site visitors and engagement metrics have steadily decreased within the months main as much as this text, its useful resource heart, house to its weblog, receives over 100k distinctive visits month-to-month.
The model and its weblog are clearly doing properly, which means you may be taught a number of issues from them.
What’s noteworthy and value studying from this Shopify weblog instance?
Right here are some things Sounds True has executed properly you could combine into your Shopify weblog.
Visually interesting structure
As talked about, the model segments its weblog into three essential sections, making its structure interesting and simply accessible. The model’s pages and weblog structure additionally use loads of detrimental/white area.
Reader engagement
As proven in one of many screenshots above, the Sounds True weblog has an engaged remark part—greater than 100 feedback on some weblog posts is not any imply feat.
Categorization, labeling, and weblog tagging
Sounds True does a improbable job of categorizing, labeling, and tagging its blogs with related tags and classes.
Constant posting
On common, Sounds True posts 5 or extra weblog posts a month, which, whereas not excessive, meets the advisable follow of publishing a weblog one to 4 instances every week.
Total, there’s a lot to be taught from how Sounds True makes use of its weblog, the model’s categorization technique, and the reader-friendly structure.
Fast loading
Despite the fact that the weblog may do a greater job at core internet vitals optimization, particularly LCP, weblog pages load comparatively quick.
That’s maybe why most of their core efficiency metrics are within the inexperienced, based on PageSpeed Insights.
Why is web page pace optimization essential for Shopify blogs? It will be significant as a result of it ensures your pages and content material load quick, which helps with Search engine optimization by reducing your bounce price.
2. Brooklinen
Based by Vicki and Wealthy Fulop, Brooklinen delivers high-quality and inexpensive house necessities equivalent to sheet and mattress units, bathtub equipment, robes, loungewear, and a lot extra.
Their weblog, Brookliving, options numerous tales, tutorials, and options. The weblog has a ravishing design with a easy, user-friendly structure.
Most articles are brief reads populated with high-quality pictures that product-place completely different Brooklinen merchandise.
Every weblog has a CTA that prompts the reader to share the article on Twitter, Fb, or Pinterest.
Based on SimilarWeb, Brooklinen has an annual income of $25M-$50M.
Moreover, based on SimilarWeb, the positioning generates over one million distinctive visits per 30 days, with some months receiving as excessive as two million distinctive visits.
All this information clearly reveals that this model has an efficient content material technique and method you may be taught and use as inspiration in your Shopify weblog.
What’s nice and value studying from this Shopify weblog instance?
Listed below are a number of key issues you may be taught from this weblog:
Fast loading
Based on information from PageSpeed Insights, Brooklinen can do a greater job of optimizing a few of its core efficiency metrics, particularly by optimizing its Largest Contentful Paint (LCP) time.
Nonetheless, their pages and articles load comparatively quick, which is nice for his or her viewers.
Visually interesting structure
The weblog part has a visually interesting structure that makes use of loads of ‘detrimental areas’ and compelling graphics.
Optimized and high-quality pictures/graphics.
Because the screenshot above reveals, Brooklinen makes use of charming and optimized weblog headers that entice its viewers.
3. Black Rifle Espresso
Black Rifle Espresso is a Veteran-founded and operated firm that sells espresso and helps service members transition from the navy into entrepreneurship. They help veterans who wish to launch a enterprise.
The corporate has a weblog on its Shopify-hosted retailer and a YouTube channel the place they share humorous, participating, and informative weblog and visible content material.
Income-wise, this model generates $200M-$500M yearly, as proven by SimilarWeb.
On the site visitors entrance, the model receives over 900k distinctive month-to-month visits:
Of this site visitors, 41.47% is from natural search, as proven beneath:
What’s nice and value studying from this Shopify weblog instance?
Right here are some things value studying from this Shopify weblog instance:
If you land on the BRCC weblog, you’ll rapidly discover that the segmentation and categorization make it simpler to leap to particular weblog classes.
Model imaginative and prescient and voice consistency
Most blogs Black Rifle Espresso publishes keep true to its distinctive model voice, and its weblog posts—and visible content material on YouTube—are normally witty and personable.
Easy however user-friendly design
This model has a minimalistic and reader-friendly weblog design that makes use of numerous detrimental area complemented with good graphics to spotlight its numerous content material, as proven by the screenshot above.
4. Survival Frog
Survival Frog sells survival and preparedness merchandise. Byron Walker began the corporate in 2009.
The model began as Peak 10 Publishing, promoting books, CDs, and DVDs. It later advanced into Survival Frog, an business chief within the bodily survival and outside gear area of interest.
The model’s weblog publishes topical and evergreen content material on preparedness and survival. They publish persistently and sometimes twice or extra a month.
Income-wise, SimilarWeb reveals us that the model generates $5M-$10M in annual income.
On the site visitors entrance, Survival Frog will get 100K+ distinctive visits per 30 days, with 49.7% of that being direct site visitors and a wholesome 14.6% being natural search site visitors—we will assume their weblog contributes a good portion of the search site visitors.
What’s nice and value studying from this Shopify weblog instance?
This Shopify weblog instance has executed a number of issues properly you could be taught from; they embody:
Model consistency
This model has a constant running a blog voice.
For instance, if you learn most of their articles, you’ll discover that they write all their revealed articles in second particular person prose (you), usually addressing the reader, as proven within the display screen seize beneath:
Constant posting
Survival Frog publishes 4 or extra articles per 30 days, which whereas not excessive, is according to the advisable tips of publishing no less than a weblog every week—publishing twice or extra every week is the perfect for natural site visitors era.
For instance, in March 2023, Survival Frog revealed 4 articles, all on Monday, all every week aside, as proven within the screenshot beneath from their weblog:
High quality evergreen content material
As a result of the model has niched down, it solely publishes related, high-quality, evergreen preparedness and survival content material, as proven by the screenshot above.
5. NRS World
NRS World began as a small family-owned western retailer in a strip mall in Decatur, Texas. It has grow to be a recognizable model within the ‘western world’ area of interest.
David Isham, the model proprietor, acquired the enterprise in 1989 and remodeled it into what it’s at this time: a well-established model that sells all issues ranching and western world put on.
Their weblog, The way to Cowboy, gives important info on the Western life-style, together with ideas and guides.
On the income entrance, the model generates $50M-$75M in annual income, as proven by SimilarWeb.
Site visitors-wise, the shop will get over 150K distinctive visits per 30 days, with a big 36% of that site visitors being from natural search, as proven within the screenshot beneath:
What’s nice and value studying from this Shopify weblog instance?
Listed below are some nice issues about this weblog you could implement in your Shopify weblog:
Fast loading
Loading instances are a significant efficiency metric as a result of gradual web page load speeds can enhance your bounce price.
Of the Shopify weblog examples we have now centered on at this time, NRS has one of many higher efficiency metrics, most of that are within the inexperienced or okay ranges, as proven beneath:
Visually interesting structure
The How To Cowboy weblog has a visually interesting, tiled design; this makes scanning the weblog content material simpler, as proven beneath.
Optimized and high-quality header pictures
As you too can see from the screenshot above, NRS makes use of charming and related weblog headers that entice readers to click on by.
6. Soylent
Founder Rob Rhinehart and co-founders Matt Cauble, John Coogan, and David Renteln developed Soylent as a dietary experiment.
These software program engineers got down to engineer higher meals for themselves, which is how the model began.
Soylent’s mission is to make full, sustainable vitamin accessible, interesting, and inexpensive.
The model prioritizes sustainability by adhering to environmentally pleasant farming and manufacturing practices.
Their weblog is among the many finest on this checklist, ticking all of the packing containers on what makes a Shopify weblog an excellent, profitable instance.
The weblog is straightforward, structured, and beautiful. The content material is timeless and high quality, and the model has established itself as a vitamin authority.
As you may see from the screenshot above, the model makes use of high-quality and related pictures.
The articles are top-notch, reader-centered—giving readers immense worth— and Search engine optimization-optimized with loads of headings, graphics, and inner and exterior hyperlinks.
What’s nice and value studying from this Shopify weblog instance?
There’re a number of key issues the Soylent weblog does properly and you could be taught from or use as inspiration in your Shopify weblog:
Relevancy
One of many many issues Soylent does extremely properly with its weblog is guaranteeing that each weblog they create and publish pertains to its model mission: serving to individuals reside a more healthy life-style. We will see this within the instance blogs beneath:
Excessive-quality and evergreen content material
This pertains to the purpose above.
When you take a look at a lot of the content material revealed on the Soylent weblog, you’ll see that they publish evergreen content material readers can bookmark and reference for his or her wholesome life-style.
Weblog categorization
Categorization is one other factor the Soylent weblog does exceptionally properly. If you land on the model’s weblog, you’ll instantly discover the assorted weblog classes.
This makes it simpler for his or her readers to leap to varied related classes primarily based on what they wish to learn.
Another issues the Soylent weblog does properly embody:
- Navigation. This Shopify weblog instance has a simple navigation menu that makes it simpler for guests to leap to varied web site sections.
- Responsive and mobile-friendly design. Based on Google’s mobile-friendly check, the Soylent web site is responsive.
Associated product/extra tales
On the finish of every weblog, there’s a associated product or extra tales part, which is a good way to maintain readers engaged and inspire them to take a look at some associated merchandise or articles.
7. Blenders Eyewear
Blenders is an eyewear firm that sells high-quality eyewear at inexpensive costs.
Fashioned 11 years in the past by Chase Fisher, the corporate has grown to include completely different important and luxurious eyewear kinds.
Income-wise, SimilarWeb reveals us that this model generates $25M-$50M yearly.
On the site visitors entrance, we will see that the positioning will get over 400K distinctive visits per 30 days, with a wholesome 23.47% of this site visitors coming from natural search.
Their weblog options model information and updates and acts as a lookbook for his or her numerous eyewear assortment.
What’s nice and value studying from this Shopify weblog instance?
This Shopify weblog instance does a few issues properly you could be taught from and replicate along with your Shopify weblog. These embody the next:
Fast loading
Based on Pagespeed Insights, most of this model’s core metrics are within the ‘inexperienced’ or at acceptable ranges, which is nice for Search engine optimization:
Nice, visually interesting structure and weblog headers
One factor that stands out about this weblog is its nice structure.
The model makes use of loads of white areas, amazing-looking and related graphics, and a contrasting blue for hyperlinks. All this makes the weblog pop!
Categorization
Like most Shopify weblog examples on this checklist, the Blenders eyewear weblog has good categorization, first if you land on their essential weblog and after you open any article.
8. Sphero
Sphero designs and develops instructional robots and Science, Expertise, Engineering, Arts, and Arithmetic (STEAM) merchandise.
Based in 2010 by Ian Bernstein and Adam Wilson, the model provides a variety of robots that patrons can program and management by smartphone apps. The merchandise are participating, instructional, and applicable for all ages.
The Sphero weblog covers subjects associated to STEAM training, robotics, and the corporate’s merchandise. A few of the essential subjects lined on their weblog embody:
- Product updates and releases
- STEAM training
- Robotics and know-how
- Buyer tales
- Firm information and updates
Total, the Sphero weblog is a beneficial asset for these desperate to increase their information in regards to the interaction between STEAM training and robotics and the way they form the way forward for training and know-how.
Income-wise, SimilarWeb reveals that the model generates $15M-$25M yearly.
On the site visitors entrance, the weblog will get 300K+ distinctive visits per 30 days, with a big 49.48% being natural.
What’s nice and value studying from this Shopify weblog instance?
Listed below are some issues this weblog does properly you could replicate in your Shopify weblog.
Distinctive weblog design and structure
Many of the Shopify weblog examples on this checklist use a mix of white, black, and another colour for distinction.
Sphero differentiates itself by utilizing a darkish background, white textual content, and a mix of blue and a reddish pink for titles and hyperlinks. These design decisions give the model’s web site a really distinct look.
Related and user-centered content material
As talked about, Sphero is within the STEM training area of interest. The weblog stays true to this by publishing thematic STEM-related actionable content material, as proven within the screenshot beneath.
Fast loading
Based on PageSpeed Insights, this Shopify weblog instance has good core vitals, with metrics like Massive Contentful Paint (LCP), First Enter Delay (FID), and Cumulative Format Shift (CLS) all being within the ‘inexperienced’ or at acceptable ranges—not within the ‘crimson.’
9. Tiger Health
Tiger Health sells dietary dietary supplements, exercise gear, and exercise attire.
This Chad Vordemesche-owned model has an intensive collection of over 8,500 objects from high manufacturers equivalent to MTS Vitamin, EthiTech Vitamin, Beverly Worldwide, Muscletech, BSN, and Optimum Vitamin, to say a number of.
Since its inception in 2001, the model’s status has snowballed to grow to be a number one complement retailer. The model strives for buyer satisfaction with each product and repair they provide.
The web site gives info and merchandise associated to health and vitamin. Along with the wide selection of dietary supplements, the web site additionally provides nutritional vitamins, protein powders, exercise gear, and equipment.
Their weblog part has ten subcategories: each day well being, weight-reduction plan & weight reduction for girls, motivation, information, vitamin, dietary supplements, instruments & calculators, exercises, and movies.
The weblog has actionable and related content material primarily based on the class.
For instance, the weight-reduction plan and weight reduction class focuses on weight-reduction plan and weight reduction info equivalent to vitamin and weight-reduction plan ideas, weight reduction success tales, product opinions, and knowledge on wholesome recipes and meal planning.
Income-wise, SimilarWeb tells us that the model generates $10M-$15M in annual income.
On the site visitors entrance, we will see that the positioning will get over 200k distinctive visits month-to-month, with a whopping 62.07% of this coming from natural search.
What’s nice and value studying from this Shopify weblog instance?
Listed below are some key inspirational issues about how Tiger Health makes use of its weblog:
Good categorization
As already talked about, Tiger Health has ten core weblog classes, every populated with content material related to that class.
This categorization makes it simpler for readers to leap to a related class and discover the knowledge they need.
Good structure and high-quality, interesting weblog headers
Regardless of which class you go to, you’ll discover an identical, tiled weblog construction, numerous detrimental area, popping, high-quality weblog headers/pictures that pull you and inspire you to click on by to be taught extra, and a contrasting colour for hyperlinks:
Excessive-quality, thematic content material
Tiger Health does an excellent job of publishing related, high-quality, thematic content material that matches into its numerous classes.
For instance, the ‘weight-reduction plan & weight reduction’ class solely options related content material that’s distinct from the content material revealed in all the opposite classes.
Responsiveness
Based on Google Search Console mobile-friendly check, this retailer is responsive and usable on cellular units.
10. Solely Pure Pet
Solely Pure Pet sells pure and holistic pet merchandise, together with pet meals, toys, and dietary supplements.
Based on Marty Grosjean, the founder, the corporate’s mission is to supply pet house owners a more healthy various to standard pet care merchandise.
The corporate’s weblog, Holistic Healthcare Library, is a wealth of pure and holistic pet care info and assets.
The weblog has a visually interesting design, nice content material segregation utilizing classes, and good colour distinction decisions for buttons.
SimilarWeb reveals Solely Pure Pet generates $15M-$25M in annual income.
Moreover, the positioning will get over 250K distinctive month-to-month visits, with natural search accounting for 26.94% of this site visitors, as proven beneath:
What’s nice and value studying from this Shopify weblog instance?
Listed below are some nice issues about this weblog you need to use for inspiration in your Shopify weblog:
Good categorization
Solely Pure Pet has good weblog categorization.
Their useful resource heart, house to their weblog, has a secondary menu and segments for well-liked, trending, and all articles.
This segmentation makes it simpler for his or her readers to leap to related classes and articles.
Responsiveness and mobile-friendliness
Based on Google Search Console mobile-friendliness check, Solely Pure Pet has a responsive and mobile-friendly design.
Visible attraction and constant posting
This Shopify weblog instance is visually interesting as a result of it makes use of loads of white area, eye-catching graphics, and colour distinction for hyperlinks.
Moreover, the model posts persistently.
For instance, in December 2022, they revealed eight articles, as highlighted beneath, however the model publishes a mean of 4 blogs month-to-month.
Why do you want a Shopify weblog?
There you have got it: ten Shopify weblog examples you may be taught from and use as inspiration in your Shopify weblog, particularly from a design, content material, and finest practices perspective.
Now that you’ve got these examples, you’re most likely inquisitive about how a Shopify weblog advantages you as a retailer proprietor.
The explanations it is best to weblog as a Shopify enterprise proprietor embody the next:
- Elevated visibility. Creating and publishing beneficial content material in your Shopify weblog might help you entice extra site visitors and enhance your model’s on-line visibility.
- Improved Search engine optimization. A weblog might help enhance your search rating and guarantee potential leads and prospects discover your store by the primary search engines like google.
- Establishing experience. Utilizing your Shopify weblog to offer useful info and insights can set up you as an business chief and enable you construct belief with potential prospects. That is maybe why Shopify motivates store house owners to make use of their blogs to do a number of issues:
- Elevated buyer engagement. Running a blog will increase engagement by fostering a way of group. For instance, the remark part is a good avenue for readers to speak along with your model.
- Boosting gross sales. A weblog can finally enhance gross sales in your Shopify retailer. For instance, together with a associated merchandise part on the finish of your articles can encourage your viewers to take a look at your merchandise.
Now that you realize a number of the benefits of including a weblog to your Shopify retailer, you should be inquisitive about what components it is best to add to your weblog.
Let’s take a look at that:
Components of profitable Shopify blogs
Essentially, you solely have to concentrate on two main issues to have an excellent Shopify weblog that’s an asset to your small business: good content material and design.
Let’s check out these:
Content material
Relating to the content material you publish in your Shopify weblog, make sure that the content material is:
- Excessive-quality and related. No matter area of interest you’re in, do your finest to create and publish evergreen, thematic, high-quality, informative, and interesting content material.
- Optimized for natural search. Whereas you shouldn’t go loopy with key phrase stuffing, optimize your content material for Search engine optimization, together with utilizing related key phrases, inner and exterior hyperlinks, pictures, optimizing your metadata, and many others.
- Partaking. CTAs encourage readers to work together with the weblog and your model. CTAs may encourage readers to depart suggestions, test your social media pages, or subscribe.
Based on HubSpot, if model consciousness is your intention, publish an article no less than as soon as to twice every week, but when natural site visitors is your purpose, publish three to 4 new articles every week.
Design
On the design entrance, guarantee your Shopify weblog has the next components:
- Simple navigation. Your Shopify weblog needs to be straightforward to navigate. Try to make sure that guests who go to certainly one of your pages can leap to another web page in your retailer. This will likely name on you to create main and secondary menus.
- Visible attraction/user-friendliness. A superbly crafted, user-friendly, and visually interesting weblog can improve the consumer expertise and encourage repeat guests. Just like the Shopify weblog examples we’ve checked out, use loads of detrimental area, lovely and attention-grabbing weblog banners, and contrasting colours for buttons and hyperlinks.
- Responsive design. A very good weblog ought to load quick sufficient on all units, together with desktops, tablets, and smartphones. Based on Semrush, larger web page load speeds enhance bounce price.
Optimizing your weblog is an ongoing course of. Be affected person, be taught from what different blogs do properly, and hold tweaking issues.
Shopify weblog FAQs
Listed below are solutions to some continuously requested questions on Shopify blogs:
What’s the function of a Shopify weblog?
A Shopify weblog permits companies to share tales with their viewers, showcase services, and drive site visitors to their on-line retailer.
How usually ought to I publish on my Shopify weblog?
For model consciousness, publish no less than one article every week, and for elevated natural site visitors, publish articles extra continuously, say three or 4 instances every week.
How can I enhance engagement on my Shopify weblog?
One of the simplest ways to extend engagement in your Shopify weblog is to publish related, high-quality content material, use CTAs in content material, and permit commenting and social sharing.
Can I take advantage of my Shopify weblog to promote services?
Sure, you need to use your Shopify weblog to promote services.
For instance, you may add a associated merchandise part on the finish of product-centered articles to inspire readers to purchase.
Abstract
Earlier than we conclude, here’s a fast recap of the important thing takeaways from this text so you may simply keep in mind it.
Nice Shopify blogs have:
- Related and distinctive content material. Your content material needs to be well-researched, informative, authentic, and related.
- A user-friendly design. The design needs to be simple, straightforward to navigate, and visually interesting.
- Consistency. Replace your weblog commonly with high-quality and related content material.
- Have a name to motion. Guarantee each weblog has a transparent name to motion.
- Responsive. Guarantee your Shopify retailer and weblog are responsive on all units.
- Have Search Engine Optimization (Search engine optimization). Optimize your Shopify weblog for natural search.
- Have a quick loading pace. Your pages/weblog ought to load rapidly.
- Have social sharing buttons. The weblog ought to embody social sharing buttons.
- Be interactive. The weblog ought to encourage interplay by feedback.
Conclusion
In conclusion, many manufacturers use their Shopify blogs to ascertain themselves as authorities of their industries, construct model belief and drive gross sales. As a Shopify retailer proprietor, you must also use your weblog to do the identical.
Like most issues on this world—and on the web—this isn’t an exhaustive, covers-all checklist. We merely centered on what we take into account noteworthy Shopify weblog examples and the important thing options that make them nice.
All the time do not forget that constructing a profitable Shopify enterprise entails experimenting with numerous concepts and maintaining what works for your small business.
Wish to be taught extra about Shopify?
Prepared to maneuver your Shopify retailer to the subsequent stage? Take a look at the articles beneath:
Plus, don’t neglect to try our in-depth easy methods to begin a Shopify retailer information right here.