For those who’re an ecommerce retailer proprietor trying to broaden your attain and enhance gross sales, then you definitely’ve received to take a look at Pinterest!
This social media platform has turn into essential for companies of all sizes because of its distinctive visible focus and unbelievable attain.
Whether or not you’re a scrappy startup or a big-time participant in your business, Pinterest can assist you showcase your merchandise and join along with your viewers like by no means earlier than.
On this article, we’ll offer you 15 glorious explanation why you must use Pinterest in 2023 to take your ecommerce retailer to new heights.
Let’s get began!
1. Free site visitors
Probably the greatest issues about Pinterest is that it will possibly drive free site visitors to your ecommerce retailer!
In contrast to costly PPC adverts, Pinterest provides an economical solution to generate gross sales. You may merely create a enterprise account, add photographs of your merchandise, and begin ‘pinning’ instantly.
With the precise key phrases and hashtags, you may get your merchandise in entrance of the precise viewers and drive site visitors to your retailer with out spending a dime on Pinterest promoting.
The most effective half? Pinterest has 450 million month-to-month lively customers, making it the 14th largest social media platform on this planet.
But it surely’s not nearly amount 一 Pinterest customers are additionally high-quality guests. Based on Shopify, Pinterest customers have the next common order worth than customers from different social media platforms.
In brief, Pinterest is a platform you may’t afford to disregard!
2. Visible nature of Pinterest
Pinterest, like Instagram, is a extremely visible platform the place customers save and share photographs and movies that encourage them.
This visible nature makes Pinterest a really perfect platform for showcasing your merchandise and telling your model’s story.
You may create eye-catching pins that spotlight your merchandise in a approach that’s not doable with conventional text-based adverts or different social media platforms like Twitter.
And it’s not simply that! Pinterest additionally lets you create boards that manage your content material round totally different themes or subjects.
This makes it simple for potential clients to find your merchandise and perceive your model’s fashion.
So should you’re in search of a platform that may show you how to showcase your merchandise in an interesting and visible approach, Pinterest is the perfect selection!
3. Extremely engaged customers
Pinterest has some of the extremely engaged person bases of any social media platform on the market.
The truth is, Pinterest customers spend a median of 14 minutes per session on the platform. That’s not too removed from Youtube’s 19 minutes per session.
However wait, there’s extra that makes Pinterest a robust advertising software for ecommerce shops!
Pinterest customers actively search inspiration and concepts for his or her purchases and usually tend to buy primarily based on what they uncover on the platform.
Consider it or not, 83% of Pinterest customers make a purchase order primarily based on the content material they see from manufacturers on this social media platform!
4. Target market
One of many principal explanation why you must use Pinterest to market your model is due to its viewers.
Listed below are a couple of statistics that can assist you understand if Pinterest customers are your target market:
- 60% of Pinterest customers are girls.
- About 85% of Pinterest customers are from the US.
- Pinterest generated $685 million in income within the final quarter of 2022, out of which $575 million was generated from the US and Canada alone.
- Based on Pinterest, 45% of People with a family earnings of $100K and above are on Pinterest.
- Millennials are not the preferred age group on Pinterest. 38% of Pinterest customers at the moment are between the age of fifty and 64. Nevertheless, Millennials now stand at 34% and Gen Z at 32%.
- Dads are thrice extra more likely to share boards than the typical male Pinterest person.
5. Let clients checkout straight on Pinterest
Pinterest has added an in-app checkout function for Shopify ecommerce shops.
Though it’s nonetheless within the beta part and obtainable solely within the US, customers can merely browse and choose the merchandise from the Pin and leap straight to the checkout web page.
You too can promote variable merchandise with totally different colours and sizes, as Pinterest customers can simply choose their preferences within the app itself.
Pinterest may even enhance your product Pins organically within the dwelling feed, search, and procuring surfaces.
In brief, this new function will streamline procuring on Pinterest since there’s much less friction within the checkout course of.
For those who put money into advertising your merchandise on Pinterest, you may count on the next conversion charge and elevated gross sales to your Shopify retailer!
6. Seamless integration of Pinterest Advertisements
Probably the greatest components about Pinterest Advertisements is how they seamlessly mix into search outcomes.
This enhances person expertise reasonably than annoying them, which makes them extra more likely to interact along with your content material.
Pinterest has the next advert choices:
- Strive on Product Pins. It combines your content material with augmented actuality to provide the purchasers a digital ‘dressing room’ expertise. ‘Strive on Product’ pins work nicely for magnificence and jewellery manufacturers.
- Assortment Advert. A set of a big video or picture with three supporting photographs. Assortment Advertisements are finest for ecommerce shops in magnificence, dwelling decor, and vogue niches.
- Carousel Advert. A gaggle of photographs. Carousel Advertisements are nice for displaying merchandise from varied angles.
- Promoted Pin. A single picture or video within the dwelling feed.
- Thought Pins. Quick movies or a collection of as much as 20 photographs much like Instagram Tales. Thought Pins work finest for how-to movies.
- Purchasing Advertisements. One picture or video. Purchasing Advertisements are good for all sorts of ecommerce shops.
As per Pinterest, Pinterest Advertisements have a 2.3x higher price per conversion than adverts on every other social media platform. This leads to 2x larger returns on promoting spend for manufacturers.
7. Pinterest Predicts
As an ecommerce retailer proprietor, you at all times search for methods to remain forward of the sport and predict your clients’ curiosity. That’s the place Pinterest Predicts is available in.
Pinterest Predicts is Pinterest’s annual report which is launched on the finish of the yr. It gives particulars like what customers have been looking for and predicts rising traits for the subsequent yr.
You may leverage this information and keep forward by making certain your merchandise align with present and upcoming traits.
The truth is, Pinterest states that Pinterest Predicts has an 80% accuracy charge!
Pinterest precisely predicted the favored traits of 2021 can be loungewear, at-home date nights, and digital magnificence.
Because of this, many ecommerce shops have been in a position to capitalize on these traits and drive gross sales. So don’t neglect to take a look at Pinterest Predicts whenever you’re in search of merchandise to promote!
8. Branding alternative
Pinterest is a visually and aesthetically pushed platform. It provides you to showcase your model’s character on-line.
By curating boards that align along with your model’s values and imaginative and prescient, you may show your merchandise in a visually interesting approach.
Plus, Pinterest has two options 一 Wealthy Pins and Story Pins, that let you present your merchandise extra interactively.
For instance, Wealthy Pins mechanically replace info corresponding to pricing and availability out of your on-line retailer to the Pins. This makes buying selections simpler for customers.
Then again, Story Pins provide a extra immersive expertise the place you may share a number of merchandise and concepts. You need to use Story Pins to point out behind-the-scenes content material, tutorials, and extra.
For those who’re nervous about how one can stand out from a reputation model, then verify this out 一 greater than 97% of Pinterest searches are unbranded. This implies Pinners are open to discovering new manufacturers and merchandise.
All in all, Pinterest is a priceless software should you’re trying to construct a memorable model in 2023.
9. Lengthy shelf lifetime of pins
In contrast to different social media platforms the place content material shortly will get buried in a person’s feed, pins on Pinterest have a for much longer lifespan.
MarTech says a Pinterest pin takes 3.5 months to get 50% of its engagement! This implies pins are gradual to garner consideration however final for months and years from creation.
So should you can create a pin to your ecommerce retailer, it has the potential to be found and saved by customers for months to return. Plus, the extra Pinners interact and save your pins, the extra your pins will floor within the search outcomes and associated content material.
The lengthy shelf lifetime of pins means you may proceed to see natural site visitors to your web site lengthy after you’ve created the preliminary pin.
10. Extra about merchandise, much less about folks
Pinterest is a visible discovery platform that lets customers search and save photographs they’re eager about.
That is wildly in distinction with different social media platforms, that are extra targeted on private connections and sharing.
That’s why Pinterest is a wonderful platform for ecommerce shops to point out the advantages and options of merchandise.
By creating visually interesting pins that spotlight the distinctive qualities of your merchandise, you may entice customers who’re actively looking for these sorts of merchandise.
Plus, Pinterest’s search performance lets customers simply uncover merchandise primarily based on key phrases and classes. And boards and collections assist customers save and manage their favourite merchandise conveniently.
11. Integrates along with your web site
Based on a research by Shopify, Pinterest drove 13% of all social media visits to their shopper’s web sites in 2020. And with its seamless integration with ecommerce shops, it’s simple to see why!
A Pinterest tag is a code you may add to your on-line retailer. It helps you to monitor person habits and optimize your adverts for conversions.
So you may verify how nicely your Pinterest adverts are doing and enhance your possibilities of making a sale.
Utilizing the Pinterest tag, you can even measure marketing campaign efficiency and verify conversion insights.
Apart from the Pinterest tag, you can even add a ‘Store’ tab to your profile. It lets Pinners browse merchandise featured on their boards by merely clicking the ‘Store’ tab.
Total, Pinterest’s integration with ecommerce shops is a large profit for manufacturers!
In contrast to social media platforms like Fb or Twitter, Pinterest focuses on product discovery.
Which means that feedback are usually associated to product suggestions or suggestions, reasonably than private opinions or arguments.
So you may breathe a sigh of reduction realizing that unfavourable feedback and opinions are much less more likely to happen. This will have a optimistic affect in your psychological well being as a enterprise proprietor, as coping with unfavourable feedback will be tense and time-consuming.
You additionally get to give attention to constructing your model by means of optimistic interactions with customers.
Apart from, you may at all times reasonable feedback in your pins, supplying you with better management over the conversations occurring round their merchandise.
13. Collaborate with influencers and types
Do you know that in line with the Belief Barometer Particular Report, 63% of social media customers belief influencer endorsements greater than what manufacturers say about themselves?
And that’s not all 一 Astute Analytica discovered that 89% of entrepreneurs assume influencer advertising ROI is simply pretty much as good as or higher than different advertising channels.
So it’s clear why collaborating with influencers and types is usually a game-changer to your ecommerce retailer in 2023.
Whereas many manufacturers consider Instagram first in terms of influencer advertising, Pinterest shouldn’t be missed. With its give attention to product discovery and sharing, Pinterest is the proper platform to showcase your merchandise and attain a wider viewers.
The truth is, Pinterest not too long ago launched Thought Pins in 2021 to assist manufacturers collaborate with influencers. Creators can tag manufacturers and add affiliate hyperlinks in Thought Pins.
A paid partnership label mechanically seems when the creator publishes the Pin, similar to on Instagram.
As you may see, your model and influencers can present a brand new perspective and contemporary content material to showcase merchandise.
14. Simple sharing of product catalog
Based on Pinterest, 80% of Pinners have found a brand new model or product on the platform.
However are you aware how that’s doable?! It’s due to the convenience of sharing product catalogs.
You may add your total catalog and switch your merchandise into dynamic Product Pins, which makes extra shoppable Pins obtainable to Pinterest customers.
The function permits companies to arrange their feed in a approach that makes it simple for Pinners to find and buy their merchandise. With this performance, companies can streamline their gross sales course of and attain a wider viewers by means of Pinterest’s platform.
So, should you’re in search of a straightforward and efficient solution to broaden your attain, contemplate importing your product catalog to Pinterest and benefit from the platform’s strong procuring options.
15. ‘Store the Look’ pins and adverts
Have you ever heard about Pinterest’s Store the Look Pins? They’re a game-changer for ecommerce companies!
With Store the Look, you may tag merchandise in your pins, making it tremendous simple for customers to seek out and buy them.
And it’s not only for clothes manufacturers 一 in case your Pin exhibits a room with furnishings and decor, you may tag every particular merchandise and make it simple for viewers to buy the look. No extra questioning the place you may get that cute rug or lamp!
Seeing the success of ‘Store the Look’ pins, Pinterest introduced ‘Store the Look’ adverts, making it simple for manufacturers to function a number of merchandise in a single advert.
So why not strive Store the Look and make your pins much more shoppable to your viewers!
Abstract
Earlier than we go to the conclusion, we’ve created a fast abstract of this text for you, so you may simply bear in mind it:
- You may drive free site visitors from Pinterest to your ecommerce retailer by optimizing key phrases and hashtags.
- Pinterest and Instagram are each visible platforms. You may add merchandise and spotlight their options and manage your content material into totally different boards.
- Pinners spend 14 minutes per session on the platform.
- Greater than 85% of Pinterest customers are from the US.
- Pinterest has an in-app checkout function for Shopify ecommerce shops.
- Pinterest has many advert choices for varied functions. For instance, ‘Strive on Product’ Pins can be utilized by magnificence manufacturers to point out their merchandise in augmented actuality.
- Pins have an extended shelf life, so you may count on to see natural site visitors months after making a pin.
- Since Pinterest focuses on product discovery, the feedback are usually extra optimistic and associated to merchandise suggestions.
- Pinterest has options that allow you to collaborate with influencers with ease.
Closing ideas
To sum up, Pinterest is a robust platform for ecommerce companies to showcase their merchandise, join with potential clients, and enhance gross sales.
We hope our article has given you some concepts on using Pinterest as a advertising software for your small business.
And should you’re not on Pinterest but, you’re leaving a giant alternative on the desk!
Try our really useful articles for additional steering, together with nice advert examples, suggestions at no cost site visitors, and product analysis methods:
Plus, you may verify 12 Pinterest account examples from different ecommerce shops for inspiration.
And as at all times, if in case you have any questions, be at liberty to drop a message under!
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