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Tuesday, July 15, 2025

Apple greenlights Twitter app’s rebrand to X


After weeks of adjustments to its social handles, branding on its interface, a redirect on the internet, and many chatter from its proprietor, Twitter the app has lastly modified its title on the App Retailer to X. The only-letter title could have an exception: Apple sometimes doesn’t enable builders title their apps as a single character.

Final week, Twitter rebranded its iOS and Android apps, changing the outdated chook emblem, and screenshots within the App Retailer, with the brand new ‘X’ emblem. Nevertheless, the corporate wasn’t capable of change its precise listed title on the App Retailer. As builders pointed out, it’s because the App Retailer Join — the portal that lets builders handle their apps — exhibits an error when builders attempt to use only one character because the app title.

Regardless of that, right now Apple appears lastly to have granted Elon Musk’s X Corp. — the official proprietor of Twitter — an exception to have a single-letter app title. We now have reached out to Apple for a remark, and we’ll replace the story if we hear again.

X additionally modified its App Retailer tagline from “Let’s speak.” to “Blaze your glory!” It’s not clear what which means. Musk himself posted a tweet with this tagline with none context.

In distinction, Twitter’s rebranding on Android confronted no roadblocks because the app modified the title to X together with the emblem swap earlier.

Over the weekend, one other app named X — which supposedly was utilizing Unicode in its title to get round Apple’s character limits — was renamed. The app description now reads “[We are not affiliated with Twitter/X and will soon give our app a new name]”

Final week, TechCrunch reported that X took over the @X deal with with none warning to its unique proprietor. The corporate didn’t compensate the consumer and simply supplied him a choice of X merchandise and a tour of X’s HQ, as a “reflection of our appreciation.”

X can also be within the means of renaming its subscription service from Twitter Blue to X Blue. The corporate now mentions on the help web page that the subscription service permits customers to add as much as three hours of video — extending the earlier restrict of two hours set in Might.

Final week, X additionally expanded its advert revenue-sharing program globally after giving creators $5 million within the first spherical of funds. To earn nonetheless, you must pay and play to money in: to be eligible, creators should be verified; want not less than 500 followers; they usually additionally will need to have accrued 15 million whole impressions from throughout their posts within the final three months.



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