Many individuals have combined emotions over Twitter’s rebranding to X, in preparation for its transformation into proprietor Elon Musk’s imaginative and prescient of an “every thing app.” However on the U.S. App Retailer, customers have been venting their frustrations over the title change, resulting in a surge in 1-star detrimental opinions, a brand new evaluation reveals.
In line with knowledge from market intelligence agency Sensor Tower, practically 78% of all of the U.S. iOS opinions of the newly renamed X app have been 1-star opinions since July twenty fourth, the day of the official rebrand, in contrast with simply 50% over the earlier two weeks. (50% remains to be not an incredible quantity and one which speaks to different consumer complaints concerning the quite a few adjustments Twitter has made underneath Musk’s possession.)
The brand new one-star opinions are in direct response to the rebrand, Sensor Tower notes, as customers wrote how they’re upset with the brand new emblem and title.
“Convey again the BIRD,” writes one consumer.
“GIVE US BACK THE BIRD!!!” shouts one other.
“What’s X?,” asks a 3rd reviewer.
“Good app gone unhealthy,” provides a fourth.
“Ugly,” one other grievance states, adopted by one dubbing the brand new app a “dumpster hearth,” and so forth.
Nevertheless, the rebranding has not been all unhealthy information for the corporate previously often known as Twitter.
The truth is, Sensor Tower’s knowledge signifies that X’s worldwide installs grew 20% week-over-week within the wake of the rebranding. There was a associated 3-4% enhance in weekly consumer progress, as properly.
Earlier this month, X CEO Linda Yaccarino claimed the app utilization was at an all-time excessive, and on July 28, X proprietor Elon Musk posted that month-to-month customers had reached a brand new excessive this yr. Neither exec was forthcoming with the precise dates and instances that utilization peaked, although.
Regardless of the expansion, Sensor Tower’s evaluation revealed some troubling numbers, too. Per its panel, time spent per consumer fell 7% for the week, and each day periods per consumer fell 6% following the renaming of the app to X.
“Although Twitter utilization and engagement usually show some volatility as a consequence of seasonality and the information cycle, a few of the declines in engagement could also be attributable to customers’ frustration with adjustments to the app,” stated Abe Yousef, Senior Insights Analyst at Sensor Tower.
After all, such a dramatic rebranding was more likely to trigger a backlash.
Arguably, Twitter had not been a profitable firm underneath prior management, so there’s some rationale behind giving the app an enormous makeover and a brand new function. Nonetheless, it stays to be seen if X can thrive after shedding the belief and goodwill of a few of its longtime Twitter customers within the course of.