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Sara Kear, Chief Advertising and marketing Officer at Condado Tacos, has embraced the ability of social media as a game-changing enterprise device.
The CMO and staff have strategically mapped out Condado Taco‘s internet presence, understanding the distinctive expectations of customers for every channel.
“We did natural and paid (social media) after which we actually went throughout and simply created this rubrics of, what will we consider that our customers would need or anticipate from us in these totally different channels,” mentioned Sara Kear to host Shawn Walchef of Cali BBQ Media.
In her position, she believes in empowering everybody to grow to be a marketer, making certain constant model storytelling throughout all touchpoints. For a corporation like Condado on a fast-growth trajectory, having a devoted CMO is crucial in navigating the multitude of alternatives within the digital panorama and aligning advertising methods with the market.
“I actually consider my position as how I can empower everybody to market, to speak about Codado in a constant approach,” says Kear. “If you happen to’re in fast-growth mode having somebody who could be devoted to those, you already know, the plethora of alternatives that exist for model storytelling.”
All through the challenges of COVID-19, Condado Taco flexed its fast-casual means, offering prospects with a flexible eating expertise that mixed each in-restaurant and fast-casual components. Their speed-oriented strategy allowed them to adapt swiftly, making their craveable and clear meals accessible whether or not diners selected to dine in or take pleasure in their scrumptious choices at residence.
“The velocity side of our model was extremely useful,” says Sara Kear in regards to the firm’s means to pivot. “Ideally (the purchasers) are visiting us in individual for the primary time after which in addition they understand that we’re very quick and that making this actually craveable clear meals at residence.”
Sara Kear’s dedication to empowering her staff and understanding shopper conduct has propelled the corporate ahead. Condado Tacos stays on the forefront of the business, delighting prospects and attractive new ones with their distinctive eating expertise and strategic social media presence.
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