Actual property advertising and marketing is not any stroll within the park. Not solely do realtors should climate market volatility, however they should meet consumers the place they store — creating compelling advertising and marketing experiences whereas conserving prices beneath management.
Malte Kramer skilled the roadblocks firsthand whereas working as a advertising and marketing marketing consultant for actual property firm Jade Mills. To handle them, he based Luxurious Presence, a startup that gives advertising and marketing options to actual property brokers, groups and brokerages.
“We provide services and products that assist actual property brokers, groups and brokerages reach all financial environments and housing markets,” Mills advised TechCrunch in an e-mail interview. “This has allowed us to proceed to develop all through the pandemic, the slowdown in tech and the slowdown in actual property.”
Luxurious Presence’s fundamental workplaces in Santa Monica, California.
Luxurious Presence, which immediately introduced that it raised $19.2 million in a Sequence B1 spherical led by Bessemer Enterprise Companions with participation from Swap Ventures and different current buyers, presents a spread of instruments and companies designed to assist realtors market their properties to house consumers.
Luxurious Presence assists with creating actual property web sites, advertisements, content material advertising and marketing methods, social media engagement and extra. Utilizing its platform and content material administration system, prospects can construct their very own webpages and displays for properties, or checklist their properties on Luxurious Presence’s rising house search database.
Lately, Luxurious Presence launched Presence Copilot, an AI-powered cellular app for realtors with shopper collaboration options, in non-public beta.
“Luxurious Presence is a targeted on serving high-performing actual property professionals with trendy, best-in-class expertise,” Mills stated. “Our platform gives a complete, one-stop resolution for actual property advertising and marketing, branding and shopper communication, guaranteeing that brokers, groups, and brokerages have all of the instruments they should elevate their manufacturers and develop their companies.”
Advertising and marketing bluster apart, Luxurious Presence is, certainly, rising, with a buyer base that now numbers simply over 10,000 actual property brokers. With a crew of round 600 staff, together with 300 full-time employees based mostly within the U.S., Luxurious Presence intends to make use of the brand new tranche — which brings its whole raised to $52.5 million — to assist its product growth.
“Like most firms, Luxurious Presence has been intently managing bills and burn price over the previous 12 months to keep away from needing extra capital,” Mills stated.
It’ll should proceed managing bills properly. Whereas proptech firms haven’t traditionally had a lot bother securing capital, final 12 months noticed the sector undergo from a steep decline. VC-backed proptech firms raised $19.8 billion in 2022, down 38% from 2021. The Middle for Actual Property Expertise & Innovation experiences that the drop-off in funding is the second-lowest funding 12 months for proptech since 2018.