Understanding why (utterly) modified the way in which I take into consideration enterprise during the last 9 months.
The right way to make a billionaire bankrupt?
Ask them to open an airline.
It’s virtually a given.
But, Emirates defies this logic.
Previously 9 months, finding out their technique has reshaped my enterprise considering. Let’s discover what units Emirates aside in an business the place many falter.
Excellence must be the baseline, not the exception.
Emirates doesn’t simply rent; they curate expertise.
The method is rigorous, typically involving a number of interviews, assessments, and a cabin crew coaching program that’s second to none. It’s not nearly wanting good within the uniform; it’s about embodying the Emirates ethos.
Why so strict?
Why the Ivy League-level scrutiny?
Emirates goals for an unparalleled buyer expertise. With employees typically talking 4 to six totally different languages. They know that each interplay between employees and passengers shapes the model.
So, they spend money on one of the best — proper from the recruitment stage.
Employees is the whole lot
For Emirates, employees isn’t simply the face of the airline; they’re the center and soul. Distinctive service isn’t a perk; it’s the baseline.
That’s why they go to nice lengths to make sure their crew isn’t just certified, however extraordinary. While you board an Emirates flight, you’re not simply getting from level A to B; you’re experiencing a masterclass in hospitality.
And that begins with the flight attendants carrying that iconic uniform.
Weave your model so deep they can’t overlook you.