00:00.00
Preston Lee
Good day and welcome again to a different episode of freelance to founder. My title is Preston Lee with millo.co and becoming a member of me on the air in the present day as at all times is my good pal Clay Mosley from getdripify.com hey Clay
00:16.90
Clay
What’s occurring man. Ah yeah, you see that? Ah yeah, that that was simply in the present day simply in the present day that was a that was an extended battle.
00:17.68
Preston Lee
The newly registered copyrighted dripify would possibly I add. Yeah I did see that Wow see look how look how tight we’re? Um, so do you personal the phrase dripify now.
00:35.23
Clay
I do in within the US I personal the phrase tripify there isnt there’s just one different and they’re. They’re truly out of Europe someplace. Um, however in the US
00:36.36
Preston Lee
As a result of there’s different corporations like yeah wow.
00:45.90
Preston Lee
Okay.
00:51.63
Clay
I Personal the phrase trippify. Ah.
00:51.75
Preston Lee
Very cool. Perhaps we in some unspecified time in the future perhaps in a q and a episode or one thing we’ll get into why you determined to try this if listeners when you’re significantly focused on why clay determined to undergo what seems like was a fairly lengthy considerably tough journey of of really getting. Ah, crimson. What’s a registered trademark is that what it’s known as. Yeah, so when you’re focused on studying extra about that and submit a query freelance to founder.com/ ask or any query actually that’s the place we ah we get our q and a episode questions from we’ll do our greatest to reply in fifteen nish minutes
01:10.25
Clay
Register Yep Federal registered Trademark. Yep.
01:29.86
Preston Lee
Anyway, that’s not what now we have in the present day in the present day now we have a full-length teaching name and we’re joined by our new pal niels additionally calling from Germany we had a caller final week from Germany that is 2 in a row niils welcome to the present. We’re very excited to have you ever thanks a lot for calling in. We actually recognize it.
01:39.11
Nils
Um, hey Thanks for having me.
01:47.82
Preston Lee
However don’t you inform us and the listeners slightly bit extra about your enterprise.
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00:00.00
Preston Lee
Okay, so longtime listeners you’ll know that each time now we have somebody be part of us on the present like Niels is becoming a member of us which by the way in which we’d like to have you ever be part of us, you simply go to freelance to founder dot com and also you scroll all the way in which to the underside of the web page There’s slightly questionnaire and a hyperlink to get on our calendar. We’d love to speak about your enterprise and make it easier to overcome. A number of the hurdles that you simply’re going through however niils did that you simply crammed out this questionnaire and niels you mentioned that you simply’re presently on a scale of 1 to 10 one being a freelancer 10 being a founder you mentioned I’m presently at a 2 however I need to be within the subsequent yr I need to be extra like an 8 to huge leap. Why don’t you inform us slightly bit about when you may undertaking. 1 yr from now. What would you like your enterprise to appear to be.
00:42.93
Nils
Um, so I need to have ah acquired some assist most likely if like ah v a and had me with ah doing the science doing writing the texts and perhaps some somebody who does ah slightly little bit of um. Video modifying. Um, so and the longer term that I simply have a supervising function getting new shoppers and every little thing else shall be ah um, executed by my staff. So perhaps 1 supervisor and 1 texting man 1 um 1 creator and perhaps one somebody who does extra like.
01:11.30
Preston Lee
Sure, um.
01:19.53
Preston Lee
Okay, okay, and so do you see your self being just like the shopper liaison working with the shoppers not essentially doing the inventive work as a lot.
01:20.13
Nils
Enhancing and stuff.
01:20.89
Clay
Good.
01:30.88
Nils
Sure, I Actually like um, ah promoting. So um as I began my enterprise I simply went from retailer to retailer and tried to pitch my my my company or my my my freelancing as a result of it was enjoyable to me I didn’t actually need that a lot shoppers however identical to the.
01:35.48
Preston Lee
Um, ah.
01:48.96
Nils
Ah, promoting half So this might be the the dream consequence.
01:50.52
Preston Lee
Yeah, oh man, there’s simply one thing like ah I don’t know while you like gross sales you identical to gross sales I had my son was in a play in his junior excessive and so they wanted sponsors and I I actually like took the break day work.
02:00.14
Clay
Ah.
02:07.59
Preston Lee
And simply went round knocking on native companies asking him them to sponsor my son’s play. It was a lot enjoyable I acquired this rush out of it man. Um, when somebody lastly says sure, however.
02:10.43
Nils
Ah, this.
02:11.20
Clay
Ah, how humorous I may see you are you aware what? I think about gross sales are lots simpler everytime you’re pimping your individual child out. Ah.
02:19.70
Nils
Ah.
02:23.38
Preston Lee
Effectively yeah, it’s slightly bit simpler when it’s like that native junior excessive you realize, however nonetheless prefer it was enjoyable. It was It was an excellent time anyway.
02:30.23
Clay
Ah, yeah.
02:33.42
Preston Lee
Anyway, Niels why don’t you why don’t you inform us? Okay, in order that’s an excellent image of what you’re hoping these are some lofty aspirations for the subsequent yr inform us what’s standing in your manner. How can we assist.
02:41.50
Nils
So The the largest drawback is how do I discover the appropriate manner I by no means did write out some form of and chop provide for somebody I don’t I however as a result of I listened to episodes I perhaps thought. About Upwork or one thing and to get my first V a um nevertheless it’s you You at all times suppose that you simply do the very best work and no person does it finest than you So I don’t know what what elements of my work. You’ll be able to put push to the positioning and let how do it switch a few of my enterprise to my. Assistant. So.
03:18.83
Clay
And.
03:19.93
Preston Lee
Yeah, so the the query’s actually 2 elements first. What I’m listening to is how do I discover a good v or digital assistant. Um, how do I discover the appropriate individual to begin serving to me with a few of these duties in my enterprise second a part of the query is once I do discover somebody. How do I give them duties in a manner that they will succeed and and though they will not be as invested within the enterprise as I’m they will nonetheless need the enterprise to succeed is that honest. Okay Clay. Do you’ve gotten any ideas on discovering like hiring. Ah perhaps not even a v simply simply the place do you.
03:44.19
Nils
This 100 right
03:55.69
Preston Lee
Look while you when it’s like okay, it’s time to rent. It’s time so as to add to the staff. The place do you begin wanting? okay.
03:59.40
Clay
Um, ah I noticed I simply want I need to take a step again for a second and ask what particularly you provide with social media.
04:10.32
Nils
Um, so I Um I do the in the mean time I’m doing every little thing from creating the designs making me this technique Typically I’m even in a entrance of the digicam and doing the um so the visible content material myself. So ah. Sure, Ah, in the mean time I do every little thing from technique to ah planning the content material to ah making it bias to content material creation on all issues. Sure, Ah sure.
04:35.45
Clay
On all platforms all social networks so that you do do you do all of the video modifying you do all that by your self proper now. Um all proper? so.
04:44.15
Nils
Sure I don’t get a lot sleep in the mean time.
04:52.10
Clay
The very first thing that I might have a look at seeking to delegate or outsource in your case goes to be video modifying. Yeah I guess you that takes up 80 to 90% of your time.
05:00.30
Nils
Yeah, that takes a whole lot of a whole lot of time. Yeah, yeah, you’re proper about that.
05:10.80
Clay
Yeah, that may be the very very first thing there’s tons of video editors on the market. Um, the one factor I imply there’s good ones. There’s dangerous ones. There’s there’s cheap ones. There’s costly ones and I feel I feel you simply have to attempt. Ah, few of them as a result of the primary one you hires might be not going to be to your liking if. You do you bought fortunate? Um, so I might simply attempt. Like everytime you everytime you discover somebody to to contract out I might do a trial foundation and simply be like hey listed here are like 3 movies and edit these I ah and pay that individual proper? Um, as like a trial run as a substitute of claiming.
05:59.13
Preston Lee
So yeah.
06:04.54
Clay
Hey I’m going to rent you on like month-to-month or no matter proper? So I might I might attempt a handful of editors to on a trial foundation after which see who’s the very best and in addition suits your funds.
06:16.83
Preston Lee
That’s truly why I actually like fiverr. Ah I do know Fiverr has a nasty repute in some circles. However for these sorts of positions I discovered. It’s actually good significantly like.
06:21.17
Clay
A.
06:29.50
Preston Lee
You simply give them a couple of to to check out proper? after which you may work out like a month-to-month one thing or different however however prefer it’s very. It’s very clear on fiverr that there’s not a long-term dedication. It’s identical to right here’s this one undertaking very undertaking based mostly right here’s this one undertaking I need assistance with I Additionally need to say I feel.
06:33.00
Clay
Yeah.
06:47.42
Preston Lee
I Love the way in which you’re interested by this clay and and also you type of glossed over the way you truly acquired there however he’s saying I need to rent a Va, you’re saying truly let’s contemplate of every little thing you do what takes up essentially the most time as a result of every little thing is a chance price in your enterprise and so. In case you’re spending 90% of your time or regardless of the quantity is doing video modifying that’s time you’re not in a position to spend promoting and discovering new shoppers and so how do you offload that as shortly as attainable when you rent a video editor after which that frees up all that video modifying time so that you can do extra promoting. So.
07:06.30
Clay
A.
07:21.56
Nils
That’s ah, that’s an excellent level as a result of it’s actually, it’s like 70% of the day. The stuff I do is video modifying.
07:27.64
Clay
Yeah, it’s going to be robust too I’ll inform you that it’s going to be robust to as a result of lots of people The very very first thing they are saying is I Need to rent Va to do like some administrative issues or no matter.
07:40.58
Preston Lee
Up. Yeah.
07:43.43
Clay
And that’s a very easy low hanging fruit resolution as a result of it’s often essentially the most the the least costly factor so that you can pay for you realize I imply prefer it’s for a motive it’s yeah, you finally need to.
07:52.59
Nils
His.
07:52.82
Preston Lee
M.
08:02.49
Clay
Delegates that stuff however such as you’re going to be caught in a really related scenario. You are actually besides now you’re paying a V a you realize, like as an additional expense and also you freed up very little or no time.
08:13.31
Preston Lee
Yeah, like what what you’re saying Clay is like very often. A v a doesn’t truly make you cash proper.
08:18.68
Clay
Oh right. Yeah V A goes to be operational and and and effectivity. It’s not going to be revenue.
08:24.48
Preston Lee
Yeah, yeah, yeah, and so it is perhaps smarter to Rent. For instance, a video editor goes to make you cash. Not solely are they going to make you cash by finishing shopper initiatives which you’ll be able to invoice for however they’ll additionally liberate time. A lot of time. The place a Vm would possibly liberate 10% of your time. A video editor would free Up. You understand, 50 60 70% of your time niels and and um and all that point will be baked into your gross sales course of will be reinvested while you’re while you’re so early while you’re so younger in your enterprise. Money and time are very equal in worth proper? And so anytime you may anytime you may liberate your time niels to develop your enterprise. That’s an excellent funding.
09:09.38
Clay
It’s.
09:10.99
Nils
Is sure I feel that’s ah, an excellent level and it will be ah ah like a simple first step to delegate some duties ah outdoors of ah and my my prospect of labor. It will be ah simple first step to me to take to activity. Simply ah, take a video modifying and provides it one other individual to assist me with.
09:36.10
Clay
Yeah, and let me let me say this although. Let’s simply assume you discover a good editor. Um, watch out about taking over new shoppers too shortly since you suppose now you can.
09:50.35
Nils
Um, okay.
09:51.59
Clay
I do know I that is like I imply that sure, that’s the rationale why proper? since you need to tackle extra shoppers and stuff however like and I’m telling you this from expertise I realized the very very exhausting manner his i. I didn’t have I didn’t I didn’t rent a contractor like ah ah to outsource I employed someone on my staff to do video modifying and stuff and so I assumed nice I can tackle 10 new shoppers. So guess what I did I went and took on 10 New Purchasers within the first month of getting this video editor. Effectively. Guess what occurred video editor didn’t work out and now I’ve 10 new shoppers with no video editor after which my my work suffered as a result of I needed to impulsively improve my hours to 100 hours every week simply to maintain up and I acquired no sleep and.
10:34.16
Nils
Okay.
10:47.40
Clay
Yeah, the the standard of the work simply went down downhill. So.
10:47.88
Preston Lee
Yeah in in startup world. They name this nail it then scale it proper? You must get it proper? You must get the method proper? earlier than you go scaling and the scaling is then discovering all of those new shoppers. So it’s a must to work out the way it’s going to work and guarantee that it really works. Effectively.
11:03.29
Clay
Yeah.
11:07.18
Preston Lee
Which means you’ve gotten the appropriate individual they know the right way to do the job they will do it pretty shortly. They’ll meet deadlines all of these sorts of questions you bought to get that proper first when you begin to scale earlier than that’s proper then? yeah you find yourself in on this place that clays in or was in I ought to say.
11:21.45
Nils
Okay, that’s ah, that’s a ah good level. Um, and if I discover the right video editor and he works out from his with me and he he does ah good. A superb job for I don’t know two months and what can be the subsequent step. So if I get some new shoppers would you then ah do another work and delegate it to a different individual or would you then contemplate a v a ah, what’s your opinion on that.
11:51.28
Preston Lee
So you retain coming again to the v a query which is a sound query. Um, inform us what you don’t have to inform us essentially all of the various things a v a would do however what share of your work load proper now would a V takeover.
12:05.90
Nils
Um, so I used to be considering that the planning elements or put it into the totally different packages I work with and importing the content material itself as a result of generally with some features you may plan planet. Um.
12:21.44
Nils
Upfront so it’s a must to do it if you wish to need to put up up at twelve o’clock you want to be on-line at twelve o’clock and this might be a an excellent earth factor to liberate a while and perhaps some some copywriting and canva canva designs.
12:26.94
Preston Lee
Yo.
12:37.10
Preston Lee
Okay, so how a lot how a lot time are you spending on that presently like what share is it 25% of your time 30% of your time.
12:49.25
Nils
So I might say perhaps 20% so ah the the conduct creation takes actually many of the most of my time so canva um video modifying and copywriting.
13:02.87
Preston Lee
Yeah, however however so that you’re saying a V a would you’d need a V a to assist with Canva and copywriting as nicely. Okay, so for me that wouldn’t be a V a ah for me that may be a designer copywriter.
13:08.16
Nils
Sure, okay.
13:19.80
Preston Lee
You understand a social media marketer. Um somebody somebody like {that a} v a a v 8 to me a digital assistant to me does extra administrative duties. So you realize they ship invoices. They observe up on invoices. They.
13:19.39
Clay
So tip proper.
13:36.97
Preston Lee
Boy it’s been endlessly since I’ve even thought by a V a um as a result of frankly I I don’t actually rent them. Um, however they do they do? Yeah yeah yeah there you go.
13:42.42
Clay
Rely and reserving issues in your calendar like reserving flights. Simply yeah.
13:49.48
Nils
Okay, I’m not that wonderful. My ah firm that I can to somebody to e book my flights.
13:54.50
Preston Lee
However reserving shopper conferences rescheduling with shoppers. Um I imply I suppose we we type of have a v on our staff mateo and he coordinates like calls on the podcast and and issues like that. However however he additionally does a whole lot of different issues and so I I might virtually. I might virtually get the appropriate inventive individuals in your staff after which ask them to chip in different places like like get ah, get an excellent copywriter get an excellent ah Canva designer and and a video editor and have them truly execute on the work that pays the payments.
14:29.53
Nils
Good. It’s ah that’s an excellent level as a result of ah the Admos administratorist stuff doesn’t actually take that a lot time and suppose that’s the important thing studying proper now I’m taken from this dialog.
14:29.76
Preston Lee
You understand.
14:35.77
Preston Lee
Um, yeah.
14:41.18
Preston Lee
Yeah, and it doesn’t pay the payments proper? The executive work doesn’t truly pay the payments it it frees up your time after which your work pays the payments nevertheless it’s not as direct.
14:52.81
Nils
Um, okay.
14:56.45
Preston Lee
Yeah, what different questions can we make it easier to with that is oh go forward. Clay.
14:57.19
Clay
Watch out I used to be gonna say watch out about like doing this too shortly too. I’m solely saying this since you mentioned okay, what if I convey on a video editor then after a few months then I convey on another person to do another work I’m like. I feel it’s fairly quick in my view I’m not saying you you may’t do it or you may’t it might’t be executed effectively I’m simply saying that. Um you realize when you if like each couple of months when you’re making an attempt to dump work and delegate like that’s that’s. Actually quick. So I you realize it’s going to at least one. It’s going to take you I feel it’s going to take you a bit to seek out the appropriate individuals however 2 you want to it’s going to take a while to determine the right way to work nicely collectively. Um, after which 3 after which documenting these processes too. I imply that that takes time and so when you when you had been identical to convey on a video editor now a canva designer in a pair months a v a you realize a pair months after that like that’s lots. It doesn’t sound like lots however that’s like.
16:08.87
Preston Lee
Has.
16:12.86
Clay
That’s quick. That’s quick.
16:16.58
Nils
That’s an excellent level I are inclined to ah rush issues ah very often. In order that’s an excellent level.
16:20.77
Clay
Yeah, when what finally ends up when and I do know this once more from exhausting from exhausting expertise is how you find yourself speeding and also you rent a bunch of individuals in a brief time period you understand that they’re all unsuitable for you after which it’s a must to let all of them go.
16:37.98
Nils
Um I can I feel so.
16:39.13
Clay
That’s not a enjoyable day.
16:45.12
Preston Lee
Yeah, and and I feel you’ll discover um your job adjustments lots as quickly as you’ve gotten much more than 1 individual to handle even 1 individual to handle proper? You go from being a salesman and a inventive to being. Perhaps slightly little bit of gross sales. Perhaps some inventive path and administration and developing with processes and methods and serving to individuals do their job. Ah as finest they will and that’s an entire totally different ability set and so when you when you transfer into that too shortly and impulsively you’re managing 10 individuals. That’s an enormous profession change for you and an enormous skillset adjustment so that you can tackle actually shortly and when you can’t handle individuals nicely since you did it so shortly then individuals go away or they get annoyed. Um and also you don’t need that both.
17:33.86
Nils
Okay, it’s a then I can with the primary individual I’m working with and perhaps I can be taught the abilities the delicicating ah chops and stuff and if I really feel comfy then I’ll after a few months like if I’m certain about delegating my cho. Perhaps I can take a second individual to work for me. Um, okay.
17:55.65
Preston Lee
yeah yeah I feel you’ll you’ll know the appropriate tempo. Um as a result of we additionally don’t need to maintain you again? Um, Clay’s getting slightly extra threat averse in his outdated paternal age now that he’s acquired a child he he wears the child gloves slightly bit extra proper clay.
18:11.54
Clay
Yep, completely.
18:12.52
Preston Lee
However however you realize I’ve been that manner for a very long time So I can solely tease him a lot. However however I feel yeah I feel you’ll know the appropriate tempo for you and your enterprise.
18:22.30
Nils
Okay, sounds sounds nice. Um ever one other query which is in my thoughts ah just like the the final days twenty 4 7 as a result of I’ve my my earliest shoppers.
18:26.75
Preston Lee
Um, sure, please.
18:37.96
Nils
So if ah I’ve the identical provide however with the primary shoppers I get um if I simply say the numbers at 2 hundred Euros um and for a similar job. Um I used to be I used to be in a position to. To to make my provide slightly bit higher and now I get ah like three Thousand Euros for a similar job and I don’t know if I if it’s if I need to simply to terminate the work with ah my outdated shoppers or if I ought to have a chat with them to extend their. Um, to make my worth my worth extra to extend my income with working with them as a result of it’s not sustainable to ah, preserve them and if I take 200 % extra from different shoppers.
19:27.20
Preston Lee
Yeah, so is the query do you have to maintain on to this different shopper or what’s what’s the query.
19:33.43
Nils
Sure, mentioned the query is that if I ought to maintain on to the shopper or if it’s um, is there a way I ought to strategy them that I’ve to extend my value and what would they or ought to simply ah, search for new shoppers who’re prepared to pay extra. Um.
19:48.69
Preston Lee
Effectively I feel clay you may inform me what you suppose however I I feel at all times give them an opportunity in the event that they’re prepared to pay the upper charges. You understand a fowl within the hand is value 2 within the Bush as they are saying and so you realize you have already got this one shopper.
19:49.80
Nils
Sure.
19:55.99
Clay
And.
20:05.66
Preston Lee
Simply have a dialog with them about your charges. Simply allow them to know your enterprise has grown you present far more worth than you probably did while you first signed up you’ve gotten far more expertise and worth than and and ah you realize when you’re getting them outcomes. They received’t care in regards to the value improve. Um.
20:18.85
Clay
How lengthy they been a shopper.
20:20.94
Nils
Okay, um, about 5 months um in the mean time. Um, no I sure this month to month.
20:25.52
Clay
Do you’ve gotten a contract with them month to month and and also you’re promoting actually the very same service for nearly 10 instances extra? okay.
20:42.36
Nils
Um, ah sure, so.
20:42.89
Preston Lee
You understand.
20:44.56
Clay
Do you’ve gotten an up. Do you’ve gotten an upgraded something like a service.
20:49.61
Nils
Um I at all times ah suggest 3 like packets and ah more often than not they’re simply it’s it’s arrange like that I’ve to that. It’s solely good to decide on the center one. So if ah, ah, a small packet was with it and.
21:07.37
Nils
Actually actually giant picket however ah it arrange that they simply ah, it’s the neatest determination to do the center one so any all day 1
21:08.10
Clay
Yeah.
21:14.93
Clay
Yeah, um, yeah, so what I might do is be I I do know that is simply me like there’s gonna be lots of people there like speak to this shopper like go forward and cease like like say hey it’s a must to pay my rent charge or or we cease proper now. Um I like the truth that that this this explicit shopper like gave you an opportunity while you first began up proper? So I feel and you possibly can do what you need that is simply what I might do I might have ah similar factor. What Preston would say has mentioned. Have a really clear dialog and simply say hey that is what my charge is correct now. Um, my prices are increased like I’m I’m significantly better. You understand, no matter you may say no matter you need? Um, and I might say.
22:06.14
Clay
I’m going to love preserve you on the present price for the subsequent like I don’t know three months no matter no matter time quantity you select and at that time I might like to proceed on and simply make sure you inform them why and I might say and simply say I’ll preserve you on the present price for 3 months since you got here on as an early shopper. Um, however you realize I can’t proceed with this. However for the subsequent three months we are able to both. You understand we’ll proceed and you’ll both like we are able to speak in regards to the the elevated charge at that time or it provides you three months to seek out another person if you wish to pursue that possibility in order that manner they’re simply that manner. They’re simply not like impulsively useless cease. They’ve no person to do it.
22:45.39
Nils
Um, all proper.
22:52.50
Nils
I Actually just like the the way in which you ah would strategy it I feel I’ll do it identical to nevertheless it’s ah it’s not ah a simply I don’t simply terminate a contract and simply go away them with nothinging. It’s a pleasant center manner and I feel transparency is vital.
23:06.90
Clay
Yeah, they’ll recognize it to their enterprise homeowners. You understand it’s although they’ll perceive.
23:07.56
Preston Lee
I agree Very very good. Yep, very good.
23:07.71
Nils
And at this level.
23:16.23
Preston Lee
I Assume clay you nail that one I imply for me that was that was good. That’s ah, that’s it falls underneath the bucket that we’re at all times speaking about of communication proper and consideration and it’s like like simply talk with them inform them what’s occurring. Don’t attempt to be sneaky or or deceitful or something and.
23:16.28
Nils
Um, okay.
23:34.30
Preston Lee
And um, inform them what’s occurring. They’ll perceive they run a enterprise after which give them a while I really like that I really like giving them the time to to both determine or to seek out another person and after which they will weigh your worth. Yeah yup yep, give them three months or no matter to determine six weeks no matter you determine.
23:37.33
Clay
The.
23:43.10
Clay
However put a deadline on it put a deadline on it although.
23:53.62
Preston Lee
And yeah I really like that niels. Ah I I feel I imply when you solely take away that from in the present day I feel I feel this name has been good. What what else can we make it easier to with.
24:06.29
Nils
In case you nonetheless have time I’ve ah one other fast query. Um I’m beginning to to consider constructing a personalel model and I’m an enormous fan of KaruV and nevertheless it’s a whole lot of an even bigger time dedication.
24:07.61
Preston Lee
Sure, please will we’ve acquired just some minutes left.
24:12.31
Clay
Um.
24:23.65
Nils
And I used to be questioning what’s your opinion on the worth of our private model on Instagram Linkedin or one thing like that.
24:32.83
Preston Lee
Yeah, Clay I I truly would love to listen to clay what you concentrate on this since you while you constructed your first company you didn’t actually construct it round your your private model that a lot however and but you had been so and and I might say that is true of dripify too. You had been nonetheless such an important piece of that model nevertheless it was by no means prefer it was by no means like Clay Moseley company um yeah you’ve gotten any concepts and.
24:51.20
Clay
Um, yeah yeah I feel there’s an excellent steadiness. Um I feel private mind is 100% vital. It’s so far as like how far do you are taking? It’s the query. You understand. Um, and lots of people don’t know this however like Gary V he you realize? Clearly he’s an enormous private model. Um, however his company vaynerm media like 90 plus p.c of the shoppers that they get. They don’t work straight with Gary V and so.
25:27.13
Preston Lee
Um, yeah.
25:29.53
Clay
Um, so right here’s my tackle it and that is simply my expertise is that put some focus into your private model however don’t go all in on it. Don’t don’t put a don’t put nearly all of your sources into it. Um.
25:40.97
Nils
Um, okay.
25:47.46
Clay
I might say I might say um, particularly simply because often what I might say is do each however put 80% into certainly one of them proper? doesn’t matter which one simply put 80% into certainly one of them. Um, however in in. The context of this this podcast and and what you’re making an attempt to do you’re making an attempt to construct ah an company rent some individuals I might say put 80% in direction of your company model title and 20% in direction of your private model I consider examples like you might be you acquainted? Mr. Beast.
26:22.40
Nils
Um, sure, sure.
26:23.41
Clay
I imply who isn’t proper I imply he’s like the #1 youtuber influencer Arthur um, the that dude has constructed up such an enormous huge huge private model. He can create no matter firm he needs and he has prompt shoppers.
26:25.16
Preston Lee
And of all time. Yeah.
26:27.26
Nils
So.
26:42.90
Clay
On the spot and in order that’s that’s the ability of a private model. Um, and I’m not saying you go that Route. He’s a uncommon and a not Anomaly I’m simply making an attempt to display the the ability of a private model and the way that may drive enterprise. Um, however yeah, that’s what I might do I might ah. I might put 80% in direction of in direction of your company after which 20% Private model.
27:09.42
Nils
Okay I feel that’s a ah ah that’s ah, an excellent good tip a mouth.
27:14.98
Preston Lee
Yeah I I feel I feel another choice too. You can um you possibly can make your private model a subset of your model proper? You consider just like the Pat Flynns of the world or and even this instance I gave earlier of clay you realize.
27:23.63
Clay
M.
27:29.69
Preston Lee
Even even on a a lot a lot smaller scale like I run milo. That’s our model I really feel like I can step away from that model anytime and the model may proceed as a useful resource for freelancers and but you realize I’m on the podcast and um and I’m in our Fb group on a regular basis interacting with individuals.
27:39.76
Clay
Um.
27:48.13
Preston Lee
And so there’s slightly little bit of individual my persona in there. Um you you have a look at Pat Flynn he runs the same enterprise the place you realize a whole lot of the programs and issues aren’t depending on him that they promote however ah, however then he brings identical to this. Persona to it and so I I feel it could possibly be a subset of your enterprise as a substitute of being its personal separate factor I feel that’s what I fear about is like when you’re making an attempt to construct this factor over right here your enterprise and you then’re making an attempt to construct your private model over right here to me that that feels such as you’re simply spreading your self too skinny. I might work out how your private model is a bit of your enterprise and the way it may also help transfer your enterprise ahead and all of it rolls up into your your bigger enterprise and.
28:30.86
Clay
You understand you realize I simply considered this um I feel a extremely good um manner to consider that is and I used to be interested by this with my businesses is that folks signed up due to me.
28:45.60
Clay
However they stayed due to my company due to my staff due to my staff proper? yeah.
28:45.43
Preston Lee
Oh I Love that? Yeah, that’s a good way to place it. It’s a good way to place it.
28:48.42
Nils
Um, this.
28:54.12
Nils
Yeah, like I like like the way in which you place it. It’s ah I feel that’s mentioned that if there um, nicely and what platform platform would you ah suppose is the very best. Um, the very best platform to advertise ah a enterprise for b two b ah most likely ah, Linkedin. Ah, what’s your opinion on on that.
29:13.64
Clay
I imply I’ve heard nice issues about Linkedin however I’ve by no means been I’m I’m like nonexist on Linkedin. Um I I’ve at all times been profitable with Fb and Instagram however to be fairly trustworthy I might I might simply attempt. Attempt all of them and see the place you get traction.
29:32.96
Nils
Okay, that’s a easy however defect.
29:35.53
Preston Lee
Yeah, or or yeah, ah you realize the the advertising and marketing recommendation. The advertising and marketing recommendation I gave a couple of ah episodes in the past was like it’s a must to discover the convergence of three issues 1 which is handiest proper? The place do you get essentially the most gross sales from to what do you take pleasure in essentially the most.
29:37.35
Clay
E mail truthfully.
29:53.13
Preston Lee
Since you’re going to have the ability to do extra of it when you take pleasure in it or or simply when you’re good at it like when you’re a greater videographer then do one thing that leans towards video like Instagram when you’re extra of a author do one thing leans extra towards writing like Twitter or x or no matter. Um, so these are the so what brings outcomes? What’s gratifying.
29:59.17
Clay
A.
30:13.40
Preston Lee
And why can’t I keep in mind the third one impulsively I’ve shared this like 6 instances since I introduced it up. Ah what you’re good at perhaps that looks like the identical factor is gratifying anyway, yeah yeah, go no no no no good
30:25.14
Clay
I’ll add to it I’ll add to it. Um, oh sorry, go forward I don’t imply interrupt I used to be gonna say you Additionally you simply seen you additionally want to acknowledge what’s quick time period and what’s long run as a result of like.
30:33.69
Preston Lee
Yeah.
30:37.80
Clay
So Many individuals concentrate on long-term methods which have delayed gratification after which they get burnt out after which they marvel why isn’t this working aka social media is long-term Web optimization is often long run. Um, so you want to do an excellent mixture of each the place you’re doing quick time period. Like get you gross sales now while you’re specializing in long run extra sustainable methods.
31:03.20
Preston Lee
Yeah I yeah I feel it’ll simply take some experimentation. We are able to’t say the very best channel is as a result of each channel’s totally different for each enterprise you would possibly see nice outcomes on Linkedin the place perhaps we haven’t ah you would possibly see nice outcomes on.
31:10.64
Clay
Right here.
31:19.53
Preston Lee
Threads or Tiktok or e-mail advertising and marketing or placing up billboards in your metropolis like we we simply don’t know um, a part of the problem of being a social media company is usually that folks anticipate you to be good in any respect of it like on your personal manufacturers.
31:35.73
Nils
That’s ah, it’s 100%
31:38.55
Preston Lee
Yeah, it’s an enormous problem as a result of like I’ll discover ah you realize I’ll have somebody pitch their social media company to me and I’m going and so they have like 379 twitter followers and I’m form of like I’d virtually quite they not have a Twitter account in any respect than have an account. That’s that’s doesn’t have actually any.
31:48.62
Nils
Um.
31:51.20
Nils
So.
31:52.58
Clay
Yeah.
31:55.60
Preston Lee
Exercise or on on it or something in order that’s one thing to remember too. All proper, Neil’s nicely thanks a lot for approaching the present any any final minute final like fast hearth questions something that we’ve missed.
32:10.44
Nils
Ah, now I feel you already helped me lots. It’s ah it’s a lot enter I wrote ah so many issues down and um I want to wish to type my ah ideas ah in the mean time nevertheless it’s it’s.
32:21.57
Preston Lee
Nice.
32:22.62
Clay
So.
32:25.40
Nils
Actually nice enter and I feel I can can work with all of that’s thank. Thanks a lot to assist me actually actually a lot.
32:30.94
Clay
Thanks for approaching.
32:32.40
Preston Lee
Um, nicely thanks a lot for yeah, thanks for becoming a member of us on the present and um, yeah, we’d love to remain in contact right here. How how your enterprise does. Why don’t you actually shortly let individuals know the place they will join with you in the event that they’re focused on studying extra about you or your enterprise.
32:45.40
Nils
Um, so have a web site and known as and Carnel I put D Um, that is so you may strategy me for you probably have some a enterprise Inquiryes have social media. However um.
32:58.54
Nils
I actually like the purpose that simply mentioned and you’d quite have somebody with a no social media presence than a extremely small one as a result of it places a nasty rev about your enterprise as a social media marketer. So don’t know if I need to ah push my Instagram account proper now however you’ll find. Discover me on Linkedin on ah niils.qetc. So.
33:20.79
Preston Lee
Nice and we’ll we’ll make sure you hyperlink to all of that within the present notes of this episode I’ve been Preston Lee with millow.co will even hyperlink to that after all and Clay Mostlyse from git tripify the newly registered trademark git drify.
33:33.49
Clay
The sissus.
33:36.63
Preston Lee
Or simply tripify I ought to say however at drip gettripify.com ah Clay thanks a lot for becoming a member of as nicely. We’ll speak to you guys later.
33:43.80
Clay
See ah.