Within the final 12 months, 99 p.c of European shoppers have modified the best way they store on-line. A big majority (98 p.c) search for merchandise on social media. On the identical time, many shoppers really feel negatively in regards to the economic system of their nation. However 47 p.c count on financial enhancements.
These information come from the most recent European Ecommerce Report from fee service supplier Mollie. Throughout July and August, 5,000 shoppers in Belgium, France, Germany, the Netherlands and the UK have been surveyed. Out of all surveyed, solely 41 shoppers stated that they had not modified their buying behaviors within the final 12 months.
Optimistic expectations about economic system
In line with the report, greater than half (51 p.c) of shoppers really feel adverse in regards to the financial state of affairs of their nation. Moreover, 17 p.c really feel very adverse. Nonetheless, 47 p.c of these surveyed suppose that the economic system will enhance of their nation within the subsequent six to 12 months.
‘10% of European shoppers count on they’ll spend much more within the subsequent 6-12 months.’
This optimism can also be seen within the shoppers’ deliberate relying. Within the subsequent twelve months, 47 p.c of shoppers suppose that they’ll spend extra. Even 10 p.c say they’ll spend much more. A small half (20 p.c) of shoppers suppose they are going to be spending much less.
2% of shoppers don’t use social media
Shoppers have additionally modified the methods they search for merchandise. Solely 2 p.c of European web shoppers don’t use any social media for product analysis. Most consumers want utilizing YouTube (47 p.c), adopted by Fb (43 p.c) and Instagram (40 p.c).