Primarily based on turnover, most of the 30 greatest manufacturers bought on Dutch market Bol are manufacturers that promote merchandise in shopper electronics and home home equipment. Nevertheless, when wanting on the quantity of gross sales manufacturers in toys and private hygiene dominate the top-30. On the similar time, manufacturers which might be bought by Bol itself have 64 p.c share of the entire turnover.
These information come from MarktMentor, a Dutch ecommerce information platform the place sellers can optimize their gross sales on on-line market Bol. On this analysis, the turnover of the ten,000 greatest manufacturers on Bol was analyzed. Which means that information of over two million merchandise was analyzed between January 1st and August 31st this yr.
Manufacturers bought by Bol have 64% share
Bol is a well known Dutch on-line market, which has opened up its platform to accomplice sellers. Within the first quarter of this yr, accomplice sellers made up 65 p.c of the corporate’s buying and selling quantity. Bol additionally has its personal product provide on the platform.
22.4% of the ten,000 greatest manufacturers are bought by Bol itself.
In line with the evaluation, 22.4 p.c of the ten,000 greatest manufacturers are bought by Bol itself, in addition to by accomplice sellers. Apparently, these manufacturers maintain a 64 p.c share of the platform’s complete turnover. Whereas Bol has a rising quantity of accomplice sellers on the platform, these information illustrate that it nonetheless holds a dominant place.
Model classes bought by Bol and companions
Manufacturers within the classes pc, family and electronics are most frequently bought by Bol and accomplice sellers, respectively 85, 79 and 77 p.c. Along with the manufacturers within the classes toys, magnificence, child, private hygiene, bikes, meals, tenting, DIY, youngsters’s clothes and males’s clothes, these manufacturers generate greater than half of the turnover generated by Bol and accomplice sellers.
Manufacturers bought by a number of sellers are sometimes manufacturers within the classes Animal and Backyard.
When there are a number of accomplice sellers promoting the identical model, they’re typically promoting manufacturers within the classes Animal and Backyard. And when manufacturers are provided by just one vendor on the platform, these are most frequently manufacturers within the classes Residing and Erotica.
Samsung and Apple dominate by way of turnover
When taking a look at manufacturers bought by Bol and companions, Samsung and Apple are the highest two primarily based on their turnover. Philips follows in third place. They’re adopted by Lego, HP, Sony, Bosch, Pampers, Inventum and Nintendo. Within the top-30 greatest manufacturers, solely LifeGoods shouldn’t be bought by Bol itself as nicely (however solely bought by one accomplice vendor, the model itself).
LEGO bought most frequently
When wanting on the quantity of gross sales, nonetheless, the top-30 adjustments. LEGO is bought most frequently, and it’s adopted by Philips, Samsung, Pampers, Oral B and Apple. Lots of the manufacturers producing excessive turnover in electronics are changed with manufacturers within the classes of toys and private hygiene. This means that the massive market shares by way of turnover are brought on by increased product costs.