Top 20 tips for running your own business

Don’t spend any more than you have to on your start-up. Loads of big businesses start small: Laura Ashley began on her kitchen table, M&S started out as a market stall and Tesco was just a couple of local grocer’s shops in the beginning.

So, before you fork out, unnecessarily, consider:

Don’t assume that people will pay on time as they normally don’t. Instead:

As the saying goes: ‘If you fail to plan, you plan to fail’.

Therefore, even if you’re just setting up as a freelancer for a side hustle, you need to give yourself a clear idea of your monthly costs and how much profit (or other income) you must generate to keep yourself afloat.

Work out what your monthly income needs to be. Make yourself a chart for the next 12 months showing the growth in revenue that you can realistically generate and be clear on how you’ll generate those new clients.

A business without a strong online presence is missing a great opportunity. Set a strong online presence from the start, since everything is going digital and people are always on the internet searching for goods and services they need.

Consider creating a professional website with a catchy name. And make sure to use the popular .com extension so it’s easy to remember.

The more you’re ‘out there’ touting for work the more likely you are to get the work. With the internet it’s possible to meet people without leaving your desk.

Join online networking groups and forums and start giving useful advice on areas directly relevant to your business. This raises your profile in a positive way. But don’t spend too much time on it – allocate a certain amount of time each week and stick to that.

Get business cards printed, get out to networking events in your area and make sure you take your business cards wherever you go – you can meet interesting and potentially useful people anywhere.

Have something beneficial that you can offer people when you meet them – make reference to it on your business card or on the website that your business card should refer new contacts to. This is called a lead magnet: something that makes someone get in touch with you after you’ve met. It could be downloading a free guide, booking a free consultation call with you, or something else that is easy for you to do at little cost, but builds trust and starts the client relationship.

Don’t go out and try to ‘sell’ your business or your service. Networking is usually a two-way street, where you create support by being useful to people who then go elsewhere and talk about you in a positive light. Don’t thrust your business card at other people – ask them for theirs and don’t give them yours until it’s asked for. Once you’ve met someone send them an email within 48 hours providing something useful, or the place where they can find that useful thing (e.g. on your website). They now have your contact details and a positive association with you.

Don’t shy away from the sales and marketing aspect of the business. Learn how to do it. Study it and practice it. You will probably find it nerve wracking at first but get through it! Question everything you do in the business, asking ‘how is this going to make money?’ If it won’t lead to a profit, then don’t waste your time doing it.

YouTube is a fantastic resource for all things startup, whether that’s Canva tutorials to make your marketing materials or how-to guides on creating sales funnels or best marketing strategies for your industry and business type.

While it’s tempting to borrow money to get started, try to avoid it as you could end up in a debt you can’t afford to repay. Instead:

This is money that comes in when you’re not working.

If you haven’t already, get online. Use online services such as WordPress and Wix to build a website that is totally free.

You should always shop around to find the best possible deal for your web host.

Once your website’s up and running, here’s how you can keep visitors returning to your site:

• Create a community of people by providing a genuinely useful, free, newsletter that’s sent out regularly
• Provide useful content on your site that gives your potential clients the first couple of steps in addressing a problem that they might have
• Include audio and video on your site and use that content on YouTube and similar sites to promote your site
• Provide an easy response mechanism (e.g. blog comments or an email address) so you can find out what your community thinks and wants
• Ensure your business is secure to prevent unforeseen losses with software such as antivirus or VPN.
• Optimize your website for search engines (aka SEO). This is especially important for small local businesses.

If you need to advertise (and it’s better to promote yourself for free to start with) make sure your advertising is targeted, specific and within an advertising budget. Before exploring online marketing packages, think about the following:

• Work out who your customers are, where they are, where they live, what they read, what worries them and what excites them.

• Work out what the message is that you want to communicate so the right people will take action right away.

• Decide what is the best medium to use to communicate this message to your market.

• Take no notice of calls from advertising salespeople from publications you don’t know, even if they’re offering serious discounts and start telling you about all your competitors who are advertising with them.

Serious business owners set up with an exit strategy in mind from the start as this allows them to plan the business and know why they’re doing it – only then can they effectively plan how they’re going to achieve what they want.

Acknowledge why you’re in business – what’s the lifestyle that you want to achieve? Is this business going to help you achieve this? And at what point will you know that this has been achieved?

What kind of profit level do you need to reach to command a decent fee, and what will you have to do to create that profit? At what point will you want to sell the business or hand it over to your kids to run?

Don’t make the mistake of being blinkered about what you want to produce/sell. You have to be very aware of what your potential and existing customers want – not just what you think they want.

Do speak to potential customers – before you start up your business and as an ongoing habit. Take them to lunch, pick their brains, ask them what they want and need, what they hate and what they’d pay extra for. Keep a realistic perspective of what’s selling as your business develops. Is there a sideline product or service that’s very popular and takes less effort than the main offering? If so, focus more effort on it. Do be honest with yourself about what works, what doesn’t and why you’re in business. If you have to make enough to pay the rent, you need to be brutally honest about the success or failure of products pretty quickly.

Admin is a drag, everyone hates it – but it must be done.

Make sure you:

Now that we have entered the virtual world, it’s getting cheaper and more efficient to outsource large chunks of a business to UK and Asian-based  services.

This is an extension of tip number nine (don’t buy advertising).

Work out a detailed profile of your target market: where they live, what they read/watch/listen to, if they have children, if they drive a car or own a home, whether they’re professionals, in a particular business sector or part of the country. Work out an interesting and relevant letter or email blast to send to these people offering them something genuinely useful up front. Put a time limit on the special offer so that they have to take action.

As the American industrialist Andrew Carnegie said: “The men who have succeeded are the men who have chosen one line and stuck to it.”

Don’t try to enter a competitive market that requires a great deal of capital and experience. If you’re reading this then you probably don’t have the capital and experience combination that’ll be required! Stick to something that you either know a lot about already or something that really interests you so that you’ll want to find out a great deal about it. If you carve out a niche and personalise it (e.g. be friendly and talkative on your website or in your correspondence), this will differentiate you from everyone else in your market. Combine this ‘difference’ with your market knowledge and the fact that you’re in a relatively small market and your chances of success will be increased.

You become like the people you associate with so associate with people who are like minded. Join appropriate industry associations – these will also give you the lowdown on relevant industry threats, opportunities legislation and the like. Meet or converse with other entrepreneurs who have nothing to do with your market sector. They’ll be happy to share solutions and encouragement with you in a way that your current friends cannot because they don’t really understand what you are going through or why.

Setting up a new business can be a 24/7 activity and it’s very tempting to spend all your waking hours in the office. But to make sure you’re not overstretching yourself, re-charge your batteries every so often.

Book time off for yourself in your diary (including evenings off to do a sport or socialise). Set hours that match with your most productive times and allow yourself to spend time with your loved ones – they’ll need to know when you’re not going to be working! Revisit your tasks and see what you can outsource cheaply (see tip eleven). Prioritise tasks and see what you could ditch – temporarily or permanently. Be brutal and honest about this – don’t do certain tasks because you enjoy them, do what brings in a profit.

Don’t undo your good work by spending time with people who are dismissive of what you’re trying to achieve. Don’t spend too much time with people who make you question your goals and ambitions. People will always criticise what they don’t understand; find someone who you can teach and help. That’s when you really learn AND it’s one of the most rewarding elements of being in business.

Make a habit of looking for a free (or at least cheaper) way of doing what you need to do. Contact colleges and universities to find people who want to build their CV or portfolio and will do free or cheap work on websites, photo shoots, design etc. Put an advert out to schools and colleges, as well as social media networks, for work placements and internships if you feel there are jobs that can be learnt fairly quickly and that will benefit the person doing them even if only through the experience of the real world.

Keep talking to other entrepreneurs, government agencies and business organisations to find out about free things you could get your hands on. See if you can get hold of office equipment through community pages like Freecycle.

Running a business should be creative, satisfying and enjoyable. It’s a chance to express yourself, meet interesting and creative people, potentially make a lot of money and create a whole new life for yourself.

So do everything you can to enjoy the process of being in business. And make the most of the good times – when you get a big contract or when you complete a difficult task – because the challenging times will come around soon enough.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.