Demonstrate your value.
When I first started freelancing, pricing was a giant question mark. I literally had no idea what to charge clients.
Most freelancers are not gatekeepers and will willingly share what they charge. Even when I found a community of fellow freelancers who openly shared their rates, I was hesitant to charge the same. I thought, “They have more experience than me. How can I charge the same?”
I quickly learned that pricing has little to do with how many years of experience I have. It’s about the value you deliver — and finding the right clients who are willing to pay for that value.
“I can’t afford to charge more” is a huge mindset block for freelancers. They fear that if they charge more, they’ll lose clients.
But undercharging is also risky. You’ll have difficulty raising your rates (at least, not a meaningful amount) with existing clients. It’s also really hard to build a sustainable business when you don’t charge enough to support your lifestyle.
Every freelancer will hear the words, “Your pricing is too high” at some point. It can be a confidence killer. You’ll wonder if you should lower your pricing to win the next…