Why one creator’s titles work everywhere from YouTube to LinkedIn.
I was watching a Starter Story interview by Pat Walls when a line caught my attention.
The guest was Charlie Chang, an introverted creator who runs six YouTube channels. He said his operation typically brings in $200k to $250k a month, with a recent best month close to $300k.
That maps to roughly 2.4 million dollars a year. He also mentioned he is 31. I am the same age and an occasional introvert too, which is probably why I was instantly hooked.
What stuck with me was though, and made me stay through the entire video, was neither his income nor his age and personality.
It was his simple method for crafting titles that people cannot ignore. He stacks three triggers in almost every headline: Relatability, Curiosity, and Wow.
It sounds almost too simple. Once you notice it, you‘ll begin seeing it in almost all viral content.
One of his most popular videos used this exact stack: “My 10 Sources of Income at 28 (6 Figure Entrepreneur).” He is 31 now, but at the time, the age was part of the hook.
- “28” makes it relatable. You immediately compare yourself to him.
- “(Six-Figure Entrepreneur)” sparks curiosity. What does that actually mean?
- “10 sources of income” is the wow detail. Ten sources is unusual enough to make you pause.
Each trigger lines up with how attention works, which is why the combination is so reliable. Let’s explore each of them a little deeper.