Walmart is actively targeting potential sellers in the United Kingdom and continental Europe. The world’s largest retailer is trying to entice merchants to enter the U.S., Canadian, Mexican, and Chilean markets.
According to Walmart, the company has embarked on a “major push” to bring sellers to its international marketplaces across the Atlantic. The company operates several third-party sales sites for the U.S. home market, Canada, Mexico, and Chile.
Through a central platform, sales partners can manage their activities in the Americas, as well as access value-added services such as advertising and shipping. For example, two-day delivery is available via Walmart Fulfillment Services.
Walmart Seller Summit
Most of the European recruitment focus is on the United Kingdom. Next week, the UK Walmart Seller Summit 2025 will be held in London. “Attendees can gain insights and hands-on support like cross-border growth guidance, connections with merchants, and more”, says the organizer. Manufacturers and exporters from a wide range of sectors have been invited to attend.
Walmart now has a seller office in London
Additionally, Walmart has opened a dedicated seller office in London, from which British and European sellers are supported with their steps across the Atlantic. Sellers approved to join will be offered the services of a local onboarding team, promises Walmart.
Globalization
Walmart’s move aligns with the globalization trend of major marketplaces. Following the example of Amazon and eBay, large Chinese companies such as Alibaba, JD.com, PDD Holdings (Temu), and ByteDance (TikTok Shop) are also actively courting potential sales partners in Europe. Conversely, Dutch market leader bol recently opened its doors to non-EU sellers.
Ecommerce profitability
Walmart has experienced strong online growth in recent years. As of this year, the company’s ecommerce operations are profitable, according to the retailer, thanks in part to consecutive quarters of over 20 percent online revenue growth. The international ecommerce operations, which include the Indian marketplace Flipkart, are still slightly loss-making.