There is a new app for Gen-Zers, and it is gaining popularity every single day.
Lemon8, a brand new photograph and video-sharing app that is owned by TikTok’s mother or father firm, ByteDance, has been put in 650,000 instances within the U.S. in simply the previous week and a half, in keeping with information shared with Axios from analytics agency Apptopia.
The app is at present sitting on the No. 2 spot within the Apple App Retailer for the highest life-style apps. Lemon8 launched within the U.S. and U.Okay. in February 2023 after debuting in Japan in 2020, per Quick Firm.
Picture credit score: Gabby Jones/Bloomberg by way of Getty Photographs The Lemon8 utility on a smartphone.
In keeping with Apptopia, Lemon8 has been downloaded 17 million instances globally since its launch, however Japan stays its largest market making up 36.5% of its lifetime downloads.
Nonetheless, the rise of Lemon8 follows controversy round its ByteDance mother or father firm and nationwide safety considerations with the model’s ties to China. TikTok, which can be owned by the identical mother or father firm, has been underneath scrutiny within the U.S., with a number of companies even banning the app from authorities gadgets. (TikTok has 150 million customers within the U.S. composed primarily of teenagers and younger adults, per AP Information.)
In March, CEO Shou Zi Chew testified to Congress, claiming all U.S. information is saved on information servers throughout the U.S. and Canada owned by software program firm Oracle.
What Is Lemon8?
Lemon8 permits customers to share movies and nonetheless images. Its interface kind of appears like a mix of Instagram, TikTok, and Pinterest — with its capability to scroll by means of movies and images and a concentrate on life-style content material.
In keeping with shows Lemon8 shared with advertising and marketing companies in January that had been obtained by The New York Occasions, the app’s ultimate creator is feminine, between the ages of twenty-two and 26, residing in New York or Los Angeles, and centered on trend and sweetness.
Like Tiktok, the app incorporates a “For You” column with personalised suggestions and a “Following” part that highlights accounts customers might select to observe. Moreover, the app permits folks to create blog-like captions the place folks have the area to share ideas, recipes, and extra insights.