Athena Severi co-founded Titan Community, an Amazon-seller neighborhood, in 2019 with Dan Ashburn, a U.Okay.-based service provider. Earlier than that, the pair launched China Magic for product sourcing.
Titan Community hosts in-person occasions and gives workshops, mentoring, and collaboration.
Severi and I not too long ago mentioned Titan, promoting on Amazon, and extra. Your complete audio of our dialog is embedded beneath. The transcript is edited for size and readability.
Eric Bandholz: What do you do?
Athena Severi: I’ve the biggest mastermind on the planet for Amazon sellers known as Titan Community. I began my journey on Amazon 9 years in the past with my very own model.
I’m into constructing neighborhood. After I bought into Amazon, I began placing on dinners, occasions, and seminars, after which it was a cruise, after which it was a visit to China. It’s been a extremely enjoyable, adventurous, loopy journey.
Bandholz: Inform us about your mastermind.
Severi: We’ve introduced collectively some highly effective business leaders. These guys are within the trenches, eight to nine-figure sellers. We have now consultants in sourcing, branding, exterior visitors, and extra. We name it Titan as a result of they’re the titans of the business.
The place you’re at within the ecommerce journey determines your focus. Somebody looking for their first product has completely different wants than somebody doing 1,000,000 a month in gross sales. Every has distinctive ache factors, strengths, and focus.
The way it works. We onboard you and begin with a one-on-one technique name. You get assigned to a Titan mentor, somebody who’s a number of steps forward of you within the recreation. Everybody’s completely different. Your ambition degree shall be completely different than the following man. Are you seeking to exit? Are you in search of money stream? What are you attempting to realize? Primarily based on these objectives, you’ll be assigned to a small group of like-minded of us at the same place of their journey.
Bandholz: What do your in-person occasions appear to be?
Severi: My background is in occasions. After I put issues on, it’s like a complete different universe. We choose an attractive location, and we do the networking within the pool and on the seaside. Many entrepreneurs maintain every thing near their chest, so we’ve constructed a world the place people can construct belief with one another, have a number of drinks, and benefit from the atmosphere as they kind that relationship. I like watching individuals’s eyes gentle up and seeing how they join. Occasions are my calling, what I used to be meant to do.
We have now workshops at our occasions, three or 4 hours. They’re very hands-on — conversion, pay-per-click, product, technique.
All informed we’ve got about 4 or 5 occasions a yr.
Bandholz: Do you may have opponents in the identical area?
Severi: The primary time this occurred was in China. Two of our guys have been promoting related merchandise. I took them to a room and stated, “You might have two choices. You may both have friction, or you possibly can collaborate. I counsel you collaborate.”
They went to their suppliers, leveraged the dimensions of their orders collectively, mixed containers, and have become pals. I’m not saying that’s going to occur on a regular basis. Wholesome competitors is an efficient factor.
There’s loads of room for everybody on Amazon.
Bandholz: What’s the best member of Titan Community?
Severi: We’re in search of mental property and distinctive manufacturers that talk to their viewers. We don’t search cookie cutters. We’re enthusiastic about model homeowners and their tales. The merchandise are doing nicely as a result of they’re completely different.
For instance, we’ve got a member model for particular wants kids. The lady who began it has an attractive story. We consider in that model. We search for one thing that we will develop. Profitable sellers perceive who they’re serving.
We’ve been leveraging AI for analysis. What we will do in 5 minutes with AI is insane. It used to value hundreds and take months.
ChatGPT can create a model from scratch — begin to end — the merchandise, suppliers, every thing. Midjourney can design a product. It’s loopy.
With AI, we’re in a brand new period. Everybody’s like, “The gold rush of Amazon’s over.” I’m like, “No, we’re simply getting began.”
Bandholz: The place can individuals be part of the neighborhood or discover you?
Severi: TitanNetwork.com. I’m on Instagram and Fb. In case you’re beginning, go to GenesisBootcamp.com.