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As an entrepreneur, a pitch deck is your strongest device to impress buyers and lift investments from them. Nonetheless, creating the proper pitch deck is usually a actual problem, and solely 1% of pitch decks achieve buying funds! So, how do you make issues work right here?
To make a convincing affect, your pitch decks ought to inform an participating story that covers the shoppers’ issues, the answer you present, market situations, your financials, your traction and predictions and all different related particulars. On the identical time, the presentation also needs to be concise and persuasive. How do you obtain this steadiness?
Among the best methods to make such a concise but convincing pitch deck is through the use of knowledge visualization. In any case, visible content material constitutes 90% of the data transmitted to the mind, and we course of visuals 60,000 instances faster than textual content! So, this text will give attention to the artwork of visualizing knowledge in your funding deck, serving to you make complicated data extra participating, accessible and persuasive for buyers. Let’s start!
Significance of knowledge visualization in pitch decks
Information visualization performs an important position in pitch decks, because it means that you can current complicated data clearly, concisely and visually appealingly. A well-crafted pitch deck ought to convey your startup’s story and showcase your knowledge in a manner that shortly and successfully communicates your online business’s potential.
Do not forget that buyers evaluate quite a few pitch decks, and the typical investor spends solely 3 minutes and 44 seconds on a pitch deck, so utilizing knowledge visualization is crucial for making a memorable, concise and convincing pitch deck is crucial.
Information visualization will drive the success of your pitch decks in any respect factors, from Seed to Collection A! So, you need to perceive and observe the ideas of visualizing knowledge successfully in any respect levels. Listed below are some pointers that can assist you do that simply.
Associated: 4 Methods for Pitching Firm Tales That Rise Above the Noise
Selecting the instruments: Choosing the correct charts and graphs
Choosing the proper charts and graphs to your knowledge is significant for an efficient investor deck. Think about your viewers, the kind of knowledge you’re presenting and the message you need to convey to decide on the correct visualization device.
I recognized 11 widespread sorts of charts, graphs and tables which can be finest for visualizing knowledge, each non-financial and monetary knowledge visuals. Let’s take a look at these graphs and their purposes that can assist you select the correct one-
Non-Monetary Charts and Graphs
- Line Graph — Exhibits the tendencies over outlined durations.
- Pie Chart — Shows distribution of a single knowledge level amongst classes.
- Proportional Space or Comparability Chart — Represents market dimension and the portion an organization hopes to seize.
- Bar Charts — Compares completely different classes utilizing horizontal or vertical bars.
- Timeline or Roadmap — Demonstrates the corporate’s plans and milestones.
- Competitor Matrix/Comparability — Compares an organization’s options, strengths and weaknesses in opposition to rivals.
Monetary Charts and Graphs
- Stacked Bar Graph — Demonstrates progress and distribution between completely different segments.
- Bar Graph — Exhibits progress or tendencies in monetary knowledge.
- Monetary Desk Snapshot — Offers a high-level abstract of monetary projections.
- Line Graph — Shows tendencies in monetary knowledge, corresponding to income or revenue.
- Stacked Space Line Chart — Exhibits completely different phase slices that make up general monetary figures.
Do not forget that you do not have to stay to at least one kind of visualization device. Use a number of charts and graphs in your funding deck primarily based on the slide’s content material and the points being lined.
Associated: 5 Suggestions for Taking Your Pitch Deck From Seed to Collection A
Including the visuals: Incorporating knowledge visuals into your pitch deck
To create a cohesive pitch deck, be sure that knowledge visuals complement your narrative and observe a constant design throughout the presentation. Every visible ought to assist the details of the respective slide and have to be strategically positioned to take care of the circulation of your investor presentation or deck.
Furthermore, you need to keep away from overwhelming buyers with knowledge by together with solely probably the most related and impactful visuals. A few of the most compelling Information Factors to Visualize in a Pitch Deck are:
- 1, 3, and 5-year income
- 1, 3, and 5-year profitability
- Buyer churn price
- Buyer signups
- Buyer acquisition prices
- Break-even level
- MRR (Month-to-month Recurring Income) Development
- CAGR (Compound Annual Development Fee)
- Gross sales
Enhancing the pitch: Balancing aesthetics and readability
Whereas creating visually interesting knowledge visuals is essential, readability shouldn’t be compromised. Your pitch deck ought to steadiness aesthetics and readability, utilizing colours, fonts and design parts that improve the general message with out distracting from the information. Listed below are key factors to think about when designing your pitch deck:
- Choose applicable visuals — Select probably the most related visuals that improve your message when you make a pitch deck. This might embody graphs, tables and infographics.
- Use movies the place applicable — Do not hesitate to incorporate explainer movies to clarify difficult ideas, as individuals usually desire movies to know new data. In any case, movies make up almost 82% of web site visitors!
- Guarantee readability — Choose for easy, easy-to-understand visuals which can be related to your knowledge and message. Additionally, ensure that the visuals are accurately sized and labeled to boost readability.
- Prioritize readability — Be sure that textual content is straightforward to learn through the use of clear fonts and applicable font sizes. Keep away from overcrowding the slides, and do not cross 75 phrases per slide.
- Use constant design parts — Apply a uniform design all through your pitch deck utilizing constant colours, fonts and elegance. This consistency enhances the visible enchantment and makes your presentation look polished {and professional}.
- Leverage whitespace — Whitespace, or empty house in your slides, might help information the viewer’s consideration and forestall litter. Use whitespace strategically to enhance readability and emphasize key factors.
- Shade scheme — Use a colour scheme that enhances your branding and improves readability. Keep away from utilizing too many colours or overly shiny hues that may be distracting or tough to learn.
- Check and refine — Collect suggestions from others to make sure your pitch deck balances aesthetics, readability and informative worth. Iterate and refine the design and content material primarily based on the suggestions you obtain.
By contemplating these factors, you can also make a pitch deck that’s visually interesting whereas successfully speaking your message to potential buyers.
A profitable instance of knowledge visualization in an investor deck is the one utilized by Uber of their early funding rounds. They used easy but compelling visuals and factors to display their market potential, working areas, providers and progress trajectory. The proper visible device choice, readability and ease allowed buyers to shortly grasp the startup’s progressive concept and potential, resulting in profitable funding rounds.
Associated: Profitable Fundraising Begins With a Stellar Pitch Deck
Conclusion
Incorporating efficient knowledge visualization in your pitch deck could make a major distinction in capturing investor curiosity. By choosing the correct charts and graphs, incorporating visuals strategically and balancing aesthetics with readability, you possibly can create a compelling and persuasive pitch deck that stands out among the many competitors. If you happen to discover this difficult, you can too go for a pitch deck company that focuses on making pitches with efficient knowledge visualizations. All the most effective!