After Netflix and Disney+ launched ad-supported plans final 12 months, Amazon mentioned in an replace at the moment that it’s going to begin exhibiting adverts on Prime Video early subsequent 12 months. The corporate mentioned it’ll provide an ad-free tier extra $3 per thirty days. to Prime members.
Amazon famous that adverts might be launched within the U.S., U.Ok., Germany, and Canada in early 2024. Prime Video customers in France, Italy, Spain, and Mexico will begin seeing adverts later within the 12 months.
The corporate promised to indicate fewer adverts than linear programming — the benchmark for which is 4 minutes per hour, in line with Selection.
“To proceed investing in compelling content material and maintain rising that funding over a protracted time period, beginning in early 2024, Prime Video reveals and flicks will embrace restricted ads. We purpose to have meaningfully fewer adverts than linear TV and different streaming TV suppliers,” the corporate mentioned in a weblog put up.
Earlier this month, YouTube mentioned that the corporate is experimenting with longer however fewer adverts on TV akin to business breaks on linear TV.
In the previous few years, Amazon has hiked the costs of its a number of choices. In February 2022, the Prime annual membership went from $119 to $139. This 12 months, the corporate has raised costs for Amazon Music Limitless plans for people, Prime Members, and households as nicely.
Final month, the corporate raised the minimal quantity at no cost delivery for non-Prime members to $35 in some areas.