Apple has introduced its annual product improve occasion will happen on September twelfth, the place the corporate will unveil the discharge of the brand new iPhone and the Apple Watches, CNN reported.
The occasion might be held in Cupertino, California, on the Steve Jobs Theater, and live-streamed at 10 a.m. PST.
The “Wonderlust” occasion comes as Apple has skilled a little bit of a gross sales stoop, reporting its third straight quarter of declines in August. In Q3 2023, Apple had a 1.4% decline in income and, if declines persist, it could mark the longest streak of losses for the corporate in almost twenty years, based on Bloomberg.
Among the many merchandise which can be slated to be introduced are the iPhone 15 and iPhone 15 Professional, together with new Apple Watch iterations, together with a second-generation mannequin of the Apple Watch Extremely, which first debuted in September.
Leaks recommend that these new iPhone fashions will convey substantial enhancements, reminiscent of contemporary colour choices, improved battery efficiency, a transition from Apple’s unique lightning connector to USB-C, sooner charging, and considerably upgraded digicam capabilities, CNN reported.
With the upcoming occasion, Apple might flip issues round and finish This fall sturdy, as the disclosing of latest iPhones and Apple Watches earlier than the vacation season, and collectively account for 58.6% of the corporate’s total income era, per Bloomberg.
Why is the Apple occasion referred to as “Wonderlust?”
Apple is utilizing the tagline “Wonderlust” for the occasion and, with a observe document for utilizing hints in invites, the phrase might allude to larger bulletins being made on September twelfth.
In 2016, the invite for the annual product improve occasion had blurry lights within the background, in the end foreshadowing the discharge of Portrait mode. The 2020 invite used the tagline “Time Flies” and a picture of a brush stroke, hinting on the final launch of the iPad Air 4 and Apple Pencil 2.
In accordance with MacWorld, the “Wonderlust” tagline might trace on the iPhone 15 Professional Max’s rumored periscope zoom lens with 6X optical zoom. Additionally, the upcoming Apple Watch Sequence 9 launch aligns with journey, presumably introducing new mountain climbing options or the superior GPS system from the Apple Watch Extremely.