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Thursday, March 13, 2025

‘Ask for Henry’ – the discreet approach to get a free meal at Morrison’s



Isobel Lawrance


twentieth Apr 2023

Studying Time: 2 minutes

Grocery store Morrison’s has teamed up with household favorite Heinz to assist individuals deal with hovering prices through the cost-of-living disaster. The brand new initiative gives guests a discreet, free lunch for individuals who want it. Merely ask for ‘Henry’ at a Morrison’s café and you’ll obtain a free sizzling meal. No questions requested!

First launched in October 2022, the scheme is again this April, as a part of Heinz’s ongoing dedication to tackling meals poverty.

Impressed by the work of Henry J. Heinz, the founding father of Heinz and a widely known philanthropist, the corporate are pledging over 160,000 meals to individuals throughout the UK from 24th April 2023. The provide will run for 2 weeks.

Once you ask for ‘Henry’ at one of many 397 Morrison’s cafes throughout the nation, you may be given a free jacket potato and baked beans. The corporate hopes to feed youngsters up and down the nation who’re on half time period, in addition to anybody else in want, irrespective of your age. 

From a younger age, Henry J. Heinz would make meals in his household kitchen with the help of his mom, utilizing components picked from their backyard. They might then share the meals with the local people. Desirous to honour his ‘good coronary heart and type spirit’, alongside along with his birthday in October, the scheme was created. 

Britain is a nation of baked bean lovers, with round 600 million tins of Heinz’s baked beans consuming yearly. That is round 1.6 million cans per day. Should you want a sizzling, hearty meal, go to your native Morrison’s café and ask for ‘Henry’. It’s so simple as that!

Sian Whittle, of Morrisons cafés, stated:

“Our prospects had been very grateful for the ‘Ask for Henry’ initiative final 12 months and as they proceed to face monetary pressures we’re happy to be renewing our partnership with Heinz.  For the following two weeks we’re bringing again our free jacket potato topped with Beanz provide in our cafés nationwide.” 

Jojo De Noronha, president of Northern Europe at Heinz, stated:

“Final October we launched the ‘Ask for Henry’ initiative for the primary time and had been blown away by the response.  And that’s why we’ve been working arduous behind the scenes to convey again the initiative once more, out there from 24th April. 

“We might actually encourage anybody who feels they could want or desire a sizzling, hearty meal to take us up on this provide – it’s open to utterly everybody, and there may be loads to go round. While we all know it doesn’t repair the issue, we’d love to have the ability to assist as many individuals as we will on this two-week interval in our personal small manner.” 



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