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Friday, July 11, 2025

Enhance Your Productiveness and Creativity in 3 Steps


I met Matt Ragland whereas I used to be talking at a ConvertKit convention. And, I used to be simply struck by how current he was within the dialog. Whereas we had been chatting, he was centered on being versus being attention-grabbing.

And when he lastly did share extra about what he is as much as, I used to be impressed with how he took a disciplined however inventive method to his work. For some cause, these two appear at odds however he was capable of finding an integration that led to him being extraordinarily productive and a world-class content material creator.

Matt is the Managing Director of Good Individuals Digital. An company that works with firms to create human-focused manufacturers and internet experiences that assist them join with their clients.

Outdoors of that, his work focuses on the intersection of productiveness and the creator economic system. So for those who’re scuffling with both of these, Matt’s right here that can assist you out.

I am going to share a couple of of my key takeaways from our dialog under.

begin creating content material that connects

On the subject of creating publication content material, simply getting began is usually the largest hurdle. Matt mentioned that there are a few methods you may jump-start your content material creation – beginning with analyzing what has already labored properly in your social media. What’s already getting engagement? What do you’re feeling is vital?

“The opposite two issues you can ask are primary: What’s the factor that folks usually ask me about with reference to my work or particular space of curiosity? … After which the comply with as much as that’s (whether or not it is on social or by replies in your publication), for those who’re new at this, ask for a reply on the finish of every publication.”

This ensures that you just’re creating content material that serves the wants of your viewers, as a result of that was your beginning place.

If you happen to’re actually ranging from scratch

“That is all properly and good,” you is likely to be saying, “However this assumes I’ve already created content material. What do I do if I’ve by no means posted on social media?”

Matt suggests looking out Reddit for inquiries to reply.

“I do not usually say that. However Reddit as analysis is nice.” Matt mentioned. “See what issues individuals are asking that they don’t seem to be getting good solutions to, and you’ll simply reply that in your personal content material. You too can, on social media, discover individuals that you just comply with which can be in the identical relative area of interest as you and see what subjects they’re speaking about that you’ve a special opinion on. Speak about what they’re doing, not what that particular particular person is doing, however give that in your personal opinion.”

have the best week ever

The best week ever is an enormous promise, I do know. And Matt mentioned that the important thing to the best week is definitely counterintuitive: You shouldn’t overcommit.

“Psychological over dedication to objectives or initiatives, that results in loads of overwhelm, that may result in loads of context and process switching.”

Matt referenced The One Factor by Gary Keller and Jay Papasan, including that he cannot decide one factor to concentrate on for your complete quarter — however he can do this for his days and weeks. As soon as he has that one massive factor chosen for the week, Matt strikes ahead with what he calls the GAP framework — Targets, Actions, and Safety.

“If I do know what that objective is, then I’ll analyze it, and I am going to take a look at it and say, ‘Okay, what are the actions that I have to take that if I had been to test off all of those to do objects, all these motion objects, it can naturally result in the completion or achievement of the objective?

And I am going to take a look at this and say, like, okay, I’ve these 4 to 5 motion objects. How a lot time do I want to guard? Let’s simply say two hours. Okay, I’ll defend the time to do that for one hour on Monday morning after which one hour on Thursday morning.”

Subsequent steps:

You’ll be able to be taught extra about Matt by visiting mattragland.com and following him on social media at @mattragland. And do not forget to seize his free electronic mail course, 5 Productiveness Ideas for a Nice Week.



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