Worker advantages platform Circle In has raised $2 million in a spherical led by Sydney VC Alberts Impression Ventures.
The money is earmarked for international growth plans and to develop the platform for working households and caregivers.
Present backers Leigh Jasper, Carol Schwartz, Rob Phillpot, Andrew Sypkes, and Employment Hero’s Ben Thompson additionally supported the brand new increase, together with feminine founder-focused traders Scale Ventures and LaunchVic’s Alice Anderson Fund.
Circle In cofounder Jodi Geddes mentioned that with solely 0.7% of funding going to females founders in Australia, she was happy to land the capital.
“This funding isn’t solely a big milestone for Circle In, but in addition for female-led firms in Australia and world wide,” she mentioned.
“Organisations are realising that the tradition they set has direct advantages on attracting, partaking and retaining prime expertise. Circle In helps in these three key HR focuses.”
The platform was based in 2017 for firms to reimagine caregiving by harnessing tech to boost supervisor and household assist. It supplies workers with instruments and assets round every stage of parenthood, from planning a child to menopause to shedding a cherished one.
Geddes mentioned that over the previous 5 years, Circle In has expanded globally and brought on almost 100 main manufacturers, together with Medibank, Coca-Cola Amatil, Estée Lauder, EY, and Ashurst as shoppers.
The enterprise now has 20 workers, with former Googler Liz Fox, not too long ago promoted to Basic Supervisor alongside to new senior hires: Aimee Gleeson, REA’s former head of product and Rob Cassidy, former VP for ANZ at Coachhub.
Her cofounder, Kate Pollard, mentioned that whereas parenthood is relentless, combining it with a profession is leading to extra ladies than ever to depart the workforce.
“With extra dual-working {couples} than ever earlier than, households want assist and wish to work for household pleasant organisations,” she mentioned.
Geddes mentioned 80% of Circle In customers mentioned it made them really feel extra constructive in direction of their organisation and 72% are extra inclined to suggest their firm on account of the assist proven in direction of working mother and father.
“It has been nice to see 95% of our clients renew their contracts with Circle In, demonstrating the affect and worth our providing has to customers,” she mentioned.
Lisa Fedorenko for Alberts Impression Ventures mentioned they had been impressed by the drive and integrity of the cofounders.
“We love Circle In’s concentrate on creating workplaces who care – they’ve clearly demonstrated the financial worth to companies for valuing their caregiver workforce – increased employees retention, extra engaged workforces and elevated psychological security,” she mentioned.