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Right here at Millo, we’ve been partnering carefully for over two years with among the best freelancing instruments we’ve ever seen: Hectic.
It’s far-and-away certainly one of our favourite all-in-one freelancer enterprise platforms they usually’ve been serving the freelancer group since 2019. Just lately, the group at Hectic introduced their full rebranding from Hectic to Moxie. So for those who’re questioning what occurred to Hectic, the core options and unimaginable group are nonetheless right here serving freelancers—slightly below a brand new title, web site and emblem.
Why did Hectic Rebrand to Moxie?
The choice to rebrand stems from Moxie’s development and the necessity to higher align its title with its mission. Initially, Hectic adopted a reverse branding technique, aiming to emphasise the platform’s skill to alleviate the chaotic work schedules of freelancers. Nonetheless, after years of consumer suggestions and numerous interactions, the reverse branding technique proved to be extra complicated than participating.
Moxie co-founder and CEO Geoff Mina mirrored on the shift, stating, “I’ve personally chatted… with 1000’s of our customers since 2019, and ultimately, after so many interactions, I needed to admit our reverse branding technique had backfired. The vast majority of individuals merely didn’t get it. The title and model sparked confusion, not pleasure.”
In early 2023, Geoff spearheaded the choice to vary the corporate’s title. “Moxie” — a phrase that epitomized the qualities of willpower, nerve, grit, and power of character repeatedly surfaced in his thoughts. Thus, Moxie was born—a reputation that resonates with the tenacity required for freelancers to thrive of their careers.
“I don’t imagine there’s a single phrase that higher describes what it takes to thrive as a freelancer,” Geoff defined. “Mix our fancy new emblem, area, and model title with our stupid-good instruments, wonderful buyer help, and academic supplies, and we’re effectively on our strategy to serving to extra of you construct the enterprise that bankrolls the approach to life you really need.”
Moxie’s revolutionary suite of instruments empowers freelancers to handle and develop their companies with confidence. From time monitoring and scheduling to a shopper portal that streamlines challenge updates and accounting options for seamless invoicing, Moxie serves because the go-to platform for all freelancing wants.
About Moxie:
Previously often known as Hectic, Moxie emerged in 2023 with a renewed imaginative and prescient. As a number one freelancing platform, Moxie is devoted to empowering freelancers to successfully handle and increase their companies.
With its complete suite of options, together with time monitoring, scheduling, shopper portals, and accounting capabilities, Moxie goes past invoicing to offer freelancers with a holistic enterprise administration answer.
Based by a bunch of freelancers, Moxie understands the challenges freelancers face and is dedicated to delivering an distinctive consumer expertise.
Be taught extra at WithMoxie.com
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