Sunday, June 16, 2024

How I Made a #3 Prime Trending YouTube Video – Good Passive Earnings

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After publishing a video on my Pokémon YouTube channel, Deep Pocket Monster, this occurred:

Comment from Bilal & Cards on YouTube video that reads: "Wow, I've never cried before at a YouTube video about Pokémon before. Well deserved, Pat. You and everyone in the community are great."

This was one among a whole bunch of feedback, inside hours, that talked about crying or tearing up. Right here’s one other:

Comment from Jorge Gomez on YouTube video that reads, "So what if I teared up towards the end..."

Why is that this vital?

The reality is, this isn’t concerning the tears. The tears are a byproduct of what actually issues, and an enormous, game-changing lesson that I need to educate you about content material creation.

It was definitely game-changing for me. If you do it proper, this could occur:

Screenshot of YouTube video showing #3 on Trending circled in red.

This video has since develop into the best-performing video I’ve ever printed throughout each of my YouTube channels.

325k views in lower than 24 hours and the #3 high trending video in ALL of YouTube.

I’ll let you know why this occurred. Let’s get unstuck.

The Story

In early 2020, I caught a sequence of tweets from my good buddy, Ryan Deiss, founding father of the Visitors & Conversion Summit. His firm is broadly identified for tremendous tactical and data-driven methods within the digital advertising and marketing area. This sequence of tweets, nevertheless, was new to me.

That is the half that caught my consideration probably the most:

Screenshot of Ryan Deiss Twitter thread about data-driven strategies.

He went on to share a easy technique to entertain and maintain folks’s consideration: make folks snigger, and make folks cry. If you are able to do that, you’ve related on a human degree — greater than any surface-level content material might ever do.

This spoke to me rather a lot, a lot in order that later in 2020, once I determined to begin Deep Pocket Monster, entertaining my viewers was my #1 objective. Even when I’m educating them, I nonetheless intention to entertain within the course of.

And it’s working. 

Within the video I referenced above (right here’s a hyperlink in case you need to watch it) I take viewers on a rollercoaster trip as I try to finish a complete set of Pokémon playing cards in solely 48 hours. This set — which has 237 playing cards — is a widely known however slightly costly set to finish. To make it much more difficult, I’m in a location I’ve by no means tried searching for playing cards in earlier than.

So as to add to the stakes, if I didn’t full the set in time, I’d have to provide the complete binder of playing cards that I collected away.

There’s ups, there’s downs, there’s twists and turns, however me and my producer, Dan Patrick Norton, pieced the best story collectively, one which anybody might comply with, even when they know nothing about Pokémon. 

We needed to attach on a human degree, so we added comedy and drama into the combo, too…

(Spoiler coming…)

In the long run, we painted an image of defeat, coming oh-so-close to victory. Proper if you assume it’s over, it seems just a few characters we met alongside the way in which had gone out of their approach to discover what I wanted and seal the victory for the workforce. 

It’s a narrative that anybody can relate to: feeling defeated, solely to have somebody enable you if you’re down — and in case you occur to look at it, there’s an opportunity you may get choked up a bit of, too.

And now, with over one million views and counting, this video continues to introduce new folks to the model, add extra folks into the group, and generate extra advert income, too.

Your Name to Motion

In an upcoming piece of content material, discover how one can go from floor degree to leisure degree. 

Don’t be somebody you’re not (it’s vital to be your self!) however craft a narrative that has one thing at stake — one thing to doubtlessly lose.

Educate, sure, however showcase the hardships and the comical issues that occur alongside the way in which. 

And at last, research. Research the artwork of storytelling and leisure. If you watch a video on YouTube, or a TikTok that captures your consideration, ask your self, “why?”

Get good at it, as a result of as increasingly info continues to bloat the web (and our consideration) it’s the creators who discover their very own particular approach to entertain who’re going to face out, acquire superfans, and survive.

I hope you loved this 5-minute learn! To get extra prefer it each week (once more, completely free), enroll under!

Get Unstuck

Subscribe to my weekly e-newsletter, Unstuck, to get ideas, instruments, and my greatest recommendation for making a thriving on-line enterprise.

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