Have a community-first method to constructing your one-person enterprise
Are you struggling to construct a one-person enterprise?
Effectively, don’t begin by constructing a product (but).
Particularly in the beginning of your journey. They take too lengthy. They’re dangerous and may fail. You may sink a whole lot of time and vitality into one thing that gained’t discover product-market match. Belief me, I did this in early 2023.
As a substitute, construct a connection.
Multiply the connections right into a community. Deliver that community right into a group you personal and handle. Leverage that group for alternatives and gross sales.
Right here’s how.
However let me provide you with some context
A couple of weeks in the past, I lately launched the free Past Worth Social Procurement Social Membership with 3 folks (pictured above).
Social procurement is a quickly rising however nonetheless area of interest subject in my trade. I’m tremendous obsessed with it and have discovered others who’re too.
Relatively than meet individually, I created a Slack Channel and a weekly ‘workplace hours’ time for all of us to satisfy and join.
Earlier than I launched, I used to be skeptical that individuals would need to be a part of a Slack channel or a weekly Zoom name.
However the outcomes blew me away.
A group supplies in-built social proof
Your members will turn into your greatest followers.
They are going to speak about your enterprise and what you do. All at no cost. And phrase of mouth is probably the most highly effective advertising and marketing device you may wield.
For instance: