It took two years and three months
Two and a half years in the past, my spouse approached me and mentioned, “I’m occupied with beginning a Scottish Historical past podcast”.
Like a youthful sibling not eager to miss out on the enjoyable, I checked out her and shouted, “I may very well be your co-host!”. Usually Spooky Historical past was born.
Quick ahead by two rebrands, a microphone improve, and multiple event of beginning the present with out hitting file, we reached a milestone. We crossed 100,000 downloads.
Listed here are the teachings I’ve realized you could steal to develop your personal podcast.
Marmite. The horrible savoury paste that loopy folks placed on toast. It divides opinion fully. Individuals adore it or hate it. That’s what you need on your podcast.
At Usually Spooky Historical past, we do the deep dive. Our episodes are two hours+, and we chat and chuckle our manner by them.
From the 1-star opinions we get, it’s apparent some folks don’t prefer it:
- “an excessive amount of chat”
- “the jokes aren’t humorous”
- “Do away with the annoying man, then it could be a very good podcast”
I’ll be sincere, that final one harm. However the unhealthy opinions are few and much between in comparison with the nice ones:
- “aggravated I didn’t discover it sooner! I’ve binged each episode!”
- “I like the depth of analysis and the banter between the hosts!”
- “my new favorite podcast!”
These are the folks we care about. They love the deep dive. They love the chat. And so they love the tangents.
If a listener will get in contact wanting shorter episodes, we are able to confidently say: “Sorry, that’s not what we do”.
That is every part as a result of a podcast that’s for everybody is a podcast for nobody. Determine who your podcast is for, and ignore everybody else. It’s not for them.
When researching, I observed all the large podcasts had an analogous expertise. The opinions I learn have been all 5 stars or one star. However each assessment tended to…