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Friday, July 11, 2025

Klarna reaches 100 million European customers


Swedish fintech Klarna now has greater than 100 million European customers on its platform. It has additionally achieved a 14 % year-on-year GMV development within the second quarter in Europe. Inside the UK, the GMV development was even greater, 26 %.

The Swedish cost service supplier Klarna is well-known for its ‘purchase now, pay later’ answer in Europe. Final yr, the corporate raised 800 million {dollars} in funding. Its valuation dropped with 85 % on the time.

14% GMV development in Europe

Now, the corporate pronounces that the full value of the merchandise bought (GMV) by Klarna grew 14 % within the second quarter of 2023 in comparison with final yr. In the UK, that development was 26 %. The cost supplier now has 18 million prospects and greater than 31,000 service provider partnerships within the nation. In Europe, over 470,000 retailers have partnered with Klarna.

‘We’re doubling all the way down to strengthen our market place in Europe and the USA.’

“It’s implausible to see this sustained, phenomenal development throughout Europe, with GMV up 14 % within the area. Whereas different, smaller gamers dial again their dedication or depart the area  altogether, we’re doubling down, additional strengthening our place in Europe, in addition to the USA”, stated Sebastian Siemiatkowski, CEO of Klarna.

Pay Now answer

In response to the corporate, it was in a position to strengthen its place with expansions into new sectors. It additionally entered into strategic partnerships with TIER, MandMDirect and Deichmann. It additionally launched a brand new cost answer referred to as Pay Now, the place customers will pay for an order instantly. Greater than a 3rd of all transactions of the corporate have been accomplished with this new possibility.

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