The expansion of German on-line spending has come to an finish. Previously calendar yr, the mixed income of the highest thousand on-line retailers in Germany was decrease than the earlier yr. There have been income losses significantly excessive on the listing.
That is evident in ‘E-Commerce-Market Germany 2023’, a examine by EHI and ecommerceDB. For the fifteenth yr in a row, they’ve mapped out the highest gamers in German e-commerce.
Pattern break
There’s a pattern break as a result of the income of the highest on-line sellers in Germany has by no means decreased earlier than. In 2022, their complete turnover amounted to 77.7 billion euros, as calculated by the researchers. That is 2.2 billion euros or 2.8 p.c lower than in 2021. Notice: these are internet quantities that haven’t been adjusted for worth modifications.
Prime 10
Amazon stays by far the largest on-line vendor in Germany. Nevertheless, the market chief additionally noticed a major lower in its income previously yr. Beneath is the entire prime 10 with income change percentages listed.
MediaMarkt and sibling Saturn noticed the steepest decline in income, permitting Zalando to take the third place. Apple had the strongest income progress throughout the prime 10, the place AboutYou seems for the primary time.
MediaMarkt and Saturn noticed the steepest decline in income
In accordance with Lars Hofacker, head of the ecommerce analysis division at EHI, on-line retailers which can be decrease within the rankings are performing comparatively higher than their bigger opponents: “Some shops are going through important income declines, or we is not going to see them within the rating subsequent yr because of bankruptcies. Nevertheless, smaller shops are displaying sturdy relative progress.”
Pandemic
General, gross sales within the prime thousand listing are nonetheless roughly one and a half instances greater than earlier than the pandemic, Hofacker additional notes. Including: “For the present yr, we initially count on the downward pattern to proceed.”