There have been 1,060 exterior sellers lively on the MediaMarkt market on the finish of July. Ceconomy, the proprietor of MediaMarkt and sister chain Saturn, welcomes the ‘important enhance’ in market gross sales, as acknowledged within the reporting on its third-quarter outcomes.
After numerous trial phases, MediaMarkt opened its doorways to exterior sellers in Germany nearly two years in the past. Austria and Spain adopted later.
121 % enhance in market gross sales
In these three nations, market gross sales within the final quarter have been 121 % larger than in the identical quarter of the earlier monetary yr, in response to the report. Presently, there are about 1.2 million completely different accomplice merchandise obtainable on the market on the assorted nation websites.
{The marketplace} extends MediaMarktSaturn’s product vary and provides prospects larger selection. Ceconomy states: “It is a vital supply of earnings for the corporate, which requires no inner stock holding and thus avoids the associated prices.”
‘{The marketplace} is a vital supply of earnings’
Decline in on-line gross sales
Prior to now quarter, Ceconomy noticed its complete on-line income lower by 1 %, amounting to 947 million euros. This led to a lower within the on-line income share from 22.9 to twenty.4 % over the course of a yr. Nevertheless, the profitability of on-line gross sales is on the rise, as increasingly more internet buyers select to choose up their orders within the retailer. The pick-up charge elevated from 38 to 41 %, as reported by Ceconomy.
Market ambition
{The marketplace} is anticipated to assist Ceconomy regain floor within the on-line market. Within the final full monetary yr (2021/22), Ceconomy’s buying and selling quantity from {the marketplace} amounted to 65 million euros, as indicated within the quarterly report. Since then, platform revenues have proven substantial progress. The report additionally features a income ambition: by the 2025/26 monetary yr, {the marketplace} is projected to account for 750 million euros in gross merchandising worth.
The Netherlands and Italy are subsequent
Ceconomy introduced that MediaMarkt’s market will likely be launched within the Netherlands and Italy, with out specifying concrete dates.