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Sunday, January 5, 2025

Microsoft’s Clipchamp on life at Brisbane startup hub The Precinct


The Sydney and Melbourne tech ecosystems might not like to listen to it, however Brisbane’s Fortitude Valley could be the brand new Silicon Valley.

With Advance Queensland and its companions investing $1.7 billion into Queensland’s innovation future, and Brisbane birthing its first unicorn, studying software program platform GO1, in 2021, the Brisbane buzz is barely getting louder.

One hive of this exercise is The Precinct, Advance Queensland’s tech innovation hub for startups, scaleups, buyers and incubators. It’s house to greater than two dozen tenants making waves in Queensland and nicely past, comparable to FloodMapp, Hypersonix Launch Programs, Arkose Labs, River Metropolis Labs, the Queensland AI Hub, the Queensland XR Hub and the Workplace of the Queensland Chief Entrepreneur.

One among fastest-growing international success tales to return out of The Precinct is Clipchamp, the free on-line video enhancing software acquired by Microsoft in 2021 and now utilized by hundreds of thousands as a part of the Microsoft 365 suite. Clipchamp co-founder Alex Dreiling says organising the enterprise in Brisbane, and protecting it there, has been an important consider its success.

“When the discussions occurred with each buyers and even Microsoft about relocating to the US – I believe that’s what each Australian startup is dreaming to do – we had been the alternative,” Alex tells Startup Every day. “We relocated our households to the place we need to be in. We’re creating this enterprise right here and that’s not negotiable. I imagine that has been a bonus for us.”

An opportunity encounter at The Precinct

Clipchamp’s massive break got here with an opportunity encounter on the best way to the bogs.

In 2013, Alex and his former SAP colleagues Soeren Balko, Dave Hewitt and Tobias Raub, banded collectively to try to create “the largest distributed supercomputer on the earth”. The venture flatlined and their pitches to River Metropolis Labs founder and Shark Tank investor Steve Baxter had been repeatedly knocked again.

The workforce pivoted to a brand new concept: a free in-browser video editor that may later come to be dubbed “Canva for video”. By 2016, Clipchamp moved into The Precinct, the place the River Metropolis Labs workforce must stroll previous their workplace area to get to the john.

“We had somewhat seating nook and our CTO had constructed a widget the place you may see a world map on a really giant projection on the wall,” Alex explains. “We had a person counter within the prime left nook. Each time a brand new person registered, they popped up on a world map with a pin on their location.

“Steve [Baxter] was strolling previous the workplace on a regular basis, and he might see the person depend within the prime left nook, and he might see new icons popping up. So, he dropped in and we began speaking… seeing us in motion led to him to take up funding, then led to the following spherical, getting his recommendation and getting publicity to his ecosystem, and scaling from there.”

Staying in Brisbane when the world beckons

clipchamp ceo alex dreiling talking to colleague at the precinct office in brisbane

Alex Dreiling at Clipchamp’s headquarters in Brisbane’s The Precinct. Picture: Equipped.

The price of startup life is one compelling issue for organising store in Brissie. “After we left the company world and went into startups, we slashed our salaries all the way down to one thing that we couldn’t have been dwelling on in Sydney, it’s so simple as that,” Alex displays. “So we’re capable of actually run lean up right here.”

The expertise pool is one other key attraction. Clipchamp now has a workforce of almost 150 working at The Precinct, remotely elsewhere in Australia and different elements of the world.

Alex, who migrated from Germany to dwell in Australia, says the standard of expertise is particularly robust in Brisbane because of the colleges, the breadth of expertise and naturally, the approach to life advantages of perpetual sunshine.

“We’ve been capable of get lots of people that got here again from Silicon Valley with all these experiences and supply them one thing that resembled that to a sure extent,” Alex says. “That’s allowed us to actually appeal to wonderful individuals… it’s the expertise, it’s the approach to life.”

With the success of startups like GO1, Arkose Labs and Clipchamp, Brisbane has seen a growth within the job marketplace for tech staff. “There’s actually a number of thousand jobs in Brisbane and southeast Queensland that didn’t exist 10 years in the past out of that,” Alex says. “Structurally there’s nothing that speaks towards that scaling up and rising additional. We now have the identical situations that Sydney and Melbourne have – we are able to carry startups collectively in very a lot the identical means.”

Constructing a tradition within the River Metropolis

Being surrounded by innovation at The Precinct has helped form Clipchamp’s tradition in a constructive means. “Your tradition is influenced by what’s taking place round you, and it’s simpler to construct a tradition that’s conducive to startups in an setting like that simply due to the vitality round you,” Alex says.

Situated throughout the heritage-listed TC Beirne Constructing, The Precinct is designed to encourage collaboration between its cohorts. In addition to offering co-working areas, occasion and assembly areas and trendy frequent areas, The Precinct gives enterprise assist, mentoring, workshops, networking and upskilling alternatives to reinforce its tech neighborhood.

Having that assist infrastructure in place has made startup life lots much less lonely, says Alex. “What I actually respect about The Precinct is you simply stroll throughout the hallway and there’s 10 of you you can chat to about difficult issues you’ve gotten,” he says. “The place we had been within the metropolis earlier than, it was a kind of dated workplaces – tenth ground, all the things carpeted, appears to be like like a resort from the ‘70s. And also you’re amongst legal professionals, tax brokers and stuff like that. You may’t speak to anybody about something.

“So it was the dual impact – the publicity to buyers in addition to the publicity to different startup CEOs and founders. You realise you’re not alone on this journey.”

Every day, chances are you’ll even discover your colleagues making music. “We now have key guitars and banjos and pianos within the workplace. We’ve had teams of folks that get collectively after work and simply jam,” he says. “I like the environment within the workplace and the tradition that we’ve got constructed.”

Discover out extra at advance.qld.gov.au/precinct.


This text is delivered to you by Startup Every day in partnership with Advance Queensland.



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