The European on-line vogue and wonder market generated a turnover of 122 billion euros in 2022. And 45 billion euros of that turnover was cross-border. The market is projected to achieve gross sales of 144 billion euros by 2026.
These information come from the second version of “Prime 250 Style & Magnificence Retail Europe” from Cross-Border Commerce Europe. Final 12 months, the market was nonetheless projected to develop 50 % from 2022 to 2025, reaching a turnover of 175 billion euros by 2025.
The web vogue and wonder market is anticipated to develop 18% from 2022 to 2026.
The projected progress of 18 % by 2026 is far decrease, because of decrease client spending brought on by inflation and provide chain disruptions. Due to this, the style sector has stabilized in 2022. Nonetheless, there’s nonetheless a rising marketplace for second-hand vogue. The paper expects that nearly one-sixth of on-line vogue gross sales in 2026 will come from consumer-to-consumer resale platforms, like Vinted.
Whole on-line retail price €729 billion in 2022
The full on-line b2c retail market generated gross sales of 729 billion euros in Europe final 12 months. Style and wonder made up 17 % of that sum. Moreover, the web vogue and wonder market has a share of 25 % throughout the general market, which is price 486 billion euros.
12% of all vogue commerce got here from C2C resale platforms.
Almost half of all on-line vogue transactions had been accomplished on marketplaces. Moreover, 12 % of the web vogue commerce was generated by C2C resale platforms. This market share is anticipated to develop over the following years.
Prime 5 vogue and wonder sellers
Zalando emerged as the most important vogue market, whereas Sephora is the most important magnificence market. Shein, Vinted, StockX and Nike additionally reached the highest 5 cross-border vogue sellers.
