Regardless of chapter, liquidation, and last retailer closures, Mattress Tub & Past is not disappearing off the (digital) map.
In June, Overstock introduced that it could rename itself Mattress, Tub & Past following the corporate’s $21.5 million acquisition of its mental property and digital belongings. Now the change has occurred: Customers who go to Overstock.com are redirected to bedbathandbeyond.com.
“Combining the strengths of the Overstock operational mannequin and the Mattress Tub & Past model will create a strong synergy,” Overstock CEO Jonathan Johnson stated in a press release. “I am excited for shoppers to expertise the brand new Mattress Tub and an excellent larger and higher Past.”
Overstock started the area change in Canada earlier than redirecting all guests of overstock.com to bedbathandbeyond.com within the U.S. on August 1.
Together with the area change, Overstock’s cellular app and rewards packages will even be overhauled. The retailer’s “Membership O” loyalty program will now be known as “Welcome Rewards.”
Overstock instructed the New York Occasions it was seeking to undertake most of the cherished components of the now-defunct model into its personal, equivalent to Mattress Tub & Past’s wedding ceremony registry.
“We’ll in all probability have each logos for a bit bit, however the objective is to transition as shortly as attainable to Mattress Tub & Past,” Johnson instructed The Occasions.
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