On-line-only grocery store Picnic is increasing its product vary with the assistance of Edeka, a German chain of supermarkets. It’s including drugstore gadgets and needs to grow to be a drugstore in Germany. The whole drugstore section shall be up and operating by the tip of this 12 months.
The Dutch on-line grocery store needs to generate a turnover of 400 million euros in Germany this 12 months. The supply service is at present energetic with 1,400 supply autos within the nation. With an growth within the southwest, the retailer is hoping to double its gross sales. It’s planning so as to add 1,300 extra autos within the southwest areas.
‘Full-fledged drugstore supplier’
Moreover, the corporate is increasing its product vary in Germany. “We’re increasing Picnic right into a full-fledged drugstore supplier”, stated founder Joris Beckers. The corporate is including a whole lot of articles on this class each week. It needs to have a full drugstore section by the tip of this 12 months.
‘Drugstore gadgets are very useful for our audience.’
“Drugstore gadgets are very useful for our goal group, households.” In accordance with Frederic Knaudt, CEO of Picnic Germany, the main focus of the brand new vary shall be on hair care, physique care, oral hygiene, deodorants, in addition to child and little one merchandise. Additionally it is including detergents and cleansing merchandise.
Competing with dm and Rossmann
The corporate needs to grow to be a competitor of German drugstores dm and Rossmann. Nonetheless, dm is producing a turnover of round 350 million euros in Germany. Rossmann has generated a turnover of 70 million euros on-line.
For now, it appears Picnic will solely grow to be a drugstore in Germany.
It’s unclear whether or not the net grocery store shall be including its drugstore section to its different markets as nicely. Nonetheless, its collaboration with Edeka may even be used to additional broaden cross-border into the French and British on-line market.