On-line provider of prefabricated picket buildings, Pineca, is launching a web-based retailer in Sweden. It’s the firm’s third growth in Europe within the final 12 months. It already has plans for a future growth to Austria.
The Pineca Group is a Lithuania-based firm, based in 2011. It sells a wide range of prefabricated backyard buildings, picket homes and garages on-line. In Might this 12 months, it launched a web-based retailer in the Netherlands. This was the corporate’s eighth market.
First Scandinavian launch
Now, the corporate is asserting one other growth. With its Swedish on-line retailer, Pineca is coming into the Scandinavian marketplace for the primary time. Whereas the European economic system is slowing down, the corporate was nonetheless capable of exceed final 12 months’s monetary outcomes, it stated. Along with this launch, it additionally desires to enter Austria later this 12 months.
‘Our efforts to optimize our operations made us have a greater outcome throughout this financial downturn.’
“Our efforts to optimize and enhance our operations, advertising and marketing and buyer help high quality within the final three years enable us to have a greater outcome throughout this financial downturn. We’re planning to open new markets in addition to to develop product vary and proceed efforts to enhance our customer support”, stated Arūnas Gečiauskas, CEO.
Localized product vary
“We are able to clearly see that the client wants and laws of the prefab constructing market in Sweden differ from our different markets, and the numerous a part of the demand is expounded to turn-key options which can be in a a lot greater value vary”, stated Karolis Kailiunas, Head of promoting. “We intend to supply clients high-quality DIY prefabricated picket buildings which can be rapidly and simply assembled and have a a lot lower cost on-line”.
‘The Swedish market calls for extra turn-key options in the next value vary.’
At first, the net retailer will characteristic smaller-size merchandise, akin to residential and non-residential annexes, out of doors saunas, garages and carports. The corporate will progressively lengthen the product vary with larger residential picket homes, that will even curiosity actual property builders.