Preston (00:01.09)
Good day and welcome again to a different episode of Freelance 2 Founder. My title is Preston Lee with Millo.co and becoming a member of me on the air as at all times immediately is my good pal, Clay Mosley from GetDripify.com. Hey, Clay.
Clay (00:14.08)
What’s up, Preston?
Preston (00:15.998)
What’s up, man? You’re in one other new workplace. You had been telling me. In order that’s good.
Clay (00:20.666)
Yeah, higher one, greater one. Yeah, much less, quieter one, quieter one. Extra importantly.
Preston (00:24.43)
quieter one.
Preston (00:30.526)
You already know, that’s, I imply, that’s a giant deal even whenever you’re not a podcaster, however whenever you’re a podcaster, it’s like, I want a quiet area that I can simply have a dialog with somebody, however you liking it to date then?
Clay (00:39.612)
Yeah, a management, a controllable area, proper? I can management all of the acoustics and the audio. Yeah, I like it.
Preston (00:42.942)
Sure, yeah.
Preston (00:47.922)
Yeah, good. Good, good. And in addition becoming a member of us on the air is our new pal, Tim. Hey, Tim, welcome to the present.
Tim (00:54.806)
How’s it going, gents? Thanks for having me.
Preston (00:57.186)
Nicely, thanks a lot for being right here. As a lot of you already know, this present is all about you guys, our listeners. Tim is a listener of the present. You instructed us you’ve been listening over the summer time and time of recording, it’s late November. Simply thanks for listening, Tim, and listeners. If you wish to be part of us on the present, we’d like to have you ever as effectively. You simply go to freelance2founder.com and also you scroll to the underside of the web page, fill out a few questions, choose a day and time, and we are able to chat about your small business. Hopefully assist you to resolve some issues as effectively.
However Tim, why don’t you begin us off, inform us somewhat bit about your small business, who your shoppers are, how lengthy you’ve been in enterprise, simply type of paint an image for us and for the listeners.
Tim (01:34.058)
Yeah. I suppose I’ll simply take you again to the start of this 12 months, 2023. So I wrote a guide that I’ve been engaged on for a few years, just a bit novel that I had enjoyable writing. And I knew that I used to be going to have somewhat little bit of earnings coming in from that. So my plan was to arrange an LLC for myself. So I needed to separate the enterprise income from my common W2 job. And so in doing that, I even have a hockey podcast that generates somewhat little bit of income as effectively. So I used to be type of pondering, okay.
I’ll have a separate like formal LLC to have my enterprise earnings that’s separate from my common job. And in doing that, I type of realized I had some aspirations to choose up some freelance work for the 12 months. And so quick ahead by the summer time months and all the pieces, I simply by phrase of mouth and simply letting some former associates and shoppers know that I used to be out there, picked up somewhat little bit of enterprise and it simply picked up some steam and never sufficient fairly but to love, you already know, match the wage, however sufficient that I used to be able to take the leap.
And so nearly six weeks in the past, I stop my job to pursue this full time, each specializing in the podcast and my freelancing enterprise. And the enterprise itself is type of a advertising generalist, however a deal with search engine optimisation.
Preston (02:39.502)
I don’t know.
Preston (02:44.49)
I like it, man. I like it. Congratulations, six weeks in. It’s a giant deal. Additionally, I’ve to pause right here and say, Clay, did you hear somewhat little bit of Boston come on the market? He like acquired all the way down to enterprise and we had been teasing, we had been teasing Tim as a result of he was telling us he was from Boston and I used to be like, I don’t hear the accent, you already know? Tim, whenever you acquired all the way down to enterprise, man, Boston began popping out.
Tim (02:49.287)
Yeah, I do know.
Clay (02:59.116)
Yeah, I did, yeah. You already know, you already know what’s so humorous is…
Clay (03:07.548)
When, you already know, when, when individuals, that is for all accents, when individuals get like get emotional or like, or obsessed with one thing, accents at all times come out. They do.
Preston (03:20.494)
Yeah. Hehehehe.
Tim (03:23.85)
Oh, that’s too humorous. Yeah.
Preston (03:26.238)
Yeah, yeah, I completely, I used to be like, whoa, didn’t hear it earlier than. After which swiftly, like, yeah, one thing about your, your ardour or your pleasure, it simply, it got here proper out and there it was. So, however that’s enjoyable, man. So thrilling. Six weeks in, that’s a giant deal. So do an search engine optimisation work? Is there a specific type of shopper you largely work with? Like, do you’re employed with native shoppers, on-line shoppers? Do you largely work with mother and pop retailers or perhaps greater locations? Do you type of have that dialed in or is, I imply, it’s nonetheless tremendous early.
Tim (03:56.71)
Yeah, it’s nonetheless tremendous early. All my shoppers have been digital, so nothing native. I’m not that tapped into the market the place I reside in Charlotte, North Carolina. I’ve solely been right here about two years, not even. So I’m not tremendous tapped into that but. However I most of my shoppers have simply been by referrals of former shoppers or individuals I used to work with. And I’m making an attempt to shrink back from these little mother and pop photographs solely as a result of the native search engine optimisation is simply such a distinct sport than like what I do know, which is extra specializing in like, you already know, the broader key phrases and
Preston (04:06.935)
Yeah.
Preston (04:21.89)
Hmm
Tim (04:26.57)
web site well being and that kind of factor. And people corporations that I’ve talked to need assist with like their Google enterprise web page and that kind of factor, which isn’t one thing that I actually know or do.
Preston (04:36.378)
Yeah. Yeah, that’s an fascinating, an fascinating distinction that I’ve heard a whole lot of SEOs discuss. It’s like if you happen to’re a neighborhood search engine optimisation man, that means when somebody searches your small business, Google reveals it, you already know, reveals your small business first and like on the map and all the pieces. That’s native search engine optimisation, proper? For individuals listening who should not conversant in it. And that’s an entire completely different ballgame than the search engine optimisation that I additionally am conversant in and Clay’s conversant in, which is like far more content material pushed, drawback resolution kind stuff. So.
Tim (04:50.259)
Yeah.
Preston (05:04.114)
Okay, tremendous fascinating, cool. So, you already know, as listeners know, whenever you come on the present, we have now you fill out this questionnaire you placed on a scale of 1 to 10, one being an entire freelancer, 10 being a founding father of an organization. You place the place you’re at and the place you’d wish to be. And Tim, you place that you simply’re at the moment at a two. I feel that matches excellent with what I’ve heard to date. You’d wish to be at a 4. So that you’d like to maneuver somewhat nearer to being a founder, perhaps constructing in some processes. However why don’t you paint an image for me and Clay of the place you hope your small business is perhaps six or 12 months from now.
Tim (05:33.778)
Yeah, and I put that and a whole lot of listeners have achieved like, you already know, increased numbers, eight or 10 or no matter, however I don’t actually have aspirations of constructing an organization. And that’s what I consider after I consider the phrase founder. My my, you already know, my, what I’m pondering proper now could be simply to be a freelancer. And so the 2 to 4 simply represents a bigger guide of enterprise, and extra predictable income. And simply having a greater understanding of like, like I mentioned, I’m nonetheless on the proof of idea stage. So having a greater understanding of
Preston (05:49.876)
Yeah.
Tim (06:02.07)
what the shoppers want, how I may help, what my area of interest is, and the way I’m producing new enterprise. However I don’t actually really feel like I must go and take into consideration hiring individuals or bringing in writers or something like that as a result of I’m making an attempt to maintain it extra contained. Yeah, I might say contained, yeah.
Preston (06:13.358)
Hmm.
Preston (06:18.418)
Yeah, yeah, nothing incorrect with that. Completely. We’ve had really a number of company lately the place they’re like, you already know what? I’m undecided I wish to construct, you already know, a 20, 30, 40, 50 particular person company. I would simply wish to simply have it’s me or perhaps me and a pair different individuals, some subcontractors or one thing. So completely nothing incorrect with that.
Clay (06:32.966)
Mm-hmm.
Clay (06:37.332)
There’s positively there’s positively I’ve been on either side. So there are professionals to cons to each. However I can actually I’m on proper now. I’m on the aspect of. I like working on my own. So.
Tim (06:43.767)
Yeah.
Tim (06:53.942)
Yeah, a part of why I did this too-
Preston (06:54.41)
It type of does fluctuate, doesn’t it? Yeah. Sorry. Go forward, Tim.
Clay (06:56.948)
Huh?
Tim (06:58.974)
Nicely, a part of why I did that is like so the podcast takes up a whole lot of time and I like doing it. I like hockey. It’s simply a whole lot of enjoyable interacting with listeners and seeing the present develop as I’m certain you guys know too. And so getting, you already know, diving deeper into that whereas additionally creating extra time for writing and simply doing the work that I like doing. Just like the company I left behind is nice firm, nice shoppers, nice individuals to work with. However I simply wasn’t that within the business and a few of the work I used to be assigned to do.
My ardour wasn’t there and I actually love the search engine optimisation aspect of it. And I actually love the educating factor that comes with it. As a result of as you guys know, it may be a black field for lots of enterprise homeowners and even a whole lot of skilled entrepreneurs the place they know such as you acquired to search out the key phrases, they know you bought to jot down content material, however they don’t actually have a transparent image of like what it takes to rank for these key phrases or what form must occur like on the technical aspect of your web site to be sure that it’s wholesome and arranged in a approach that engines like google search for.
Preston (07:37.485)
Mm.
Tim (07:53.642)
And so like after I’m a whole lot of my shoppers to date have been, you already know, working instantly with just like the president of a small firm or a marketer and or perhaps an older marketer who doesn’t know like a few of the newer developments and seeing the sunshine bulb moments after I’m educating some of these things has been actually rewarding. In order that’s what I actually type of leaned into to date.
Preston (08:13.474)
Hmm. Yeah. Tremendous cool. I like that. So inform us what are, what are some hurdles you’re dealing with then Tim? How can Clay and I assist you to immediately? Do you will have any questions you’d wish to bounce off of us?
Tim (08:23.154)
Yeah, I’ve acquired a pair and it’s bizarre to say as a result of it’s so new. And regardless that I’ve been doing this, you already know, my first freelance venture in all probability went again to March this 12 months. So six, seven months in the past. However a lot of it’s nonetheless new. I’ve solely been full time for a month and a half. So I virtually don’t have questions. I type of wish to simply get recommendation from you guys on how I ought to take into consideration getting new shoppers, manage my enterprise, all that kind of factor. However one of many particular ones that I wish to run by you is most of my work to date has been contract primarily based.
little tasks the place it’s simply kind of a whole lot of search engine optimisation audits, which is type of a loaded time period as a result of it means a whole lot of various things to a whole lot of completely different individuals. However the way in which I do it often takes three to 4 weeks to develop and I type of pitch it or I current it to the shopper on the finish after which they take it and share it internally. Typically there’s a follow-up assembly if they’ve questions, however I actually like these as a result of I like the concept of like I mentioned, of educating and displaying them like, okay,
in your website, you’ve acquired all these damaged hyperlinks, you’ve acquired duplicate title tags, your website map isn’t arrange appropriately, that’s hurting your capability to rank. After which if you wish to be discovered by individuals who aren’t already in search of you, as a result of so a lot of them are rating for like branded key phrases, you already know, and they’re at the very least rating within the excessive key phrases for branded phrases. And so like educating them like content material technique and all that stuff. And I simply love that. I type of wish to be like, I don’t know, simply are available in, educate.
give them the plan after which step out and allow them to do the work to repair the positioning, you already know, bringing their builders to enhance it, bringing their writers to jot down in keeping with the content material technique that I’ve delivered. And I, as a result of I’m not likely significantly , regardless that I’ve a background in writing, I don’t actually wish to construct a enterprise being a contract author as a lot as I can keep away from it, simply because it’s so time consuming. It takes a whole lot of work and it’s simply laborious to…
It’s lots simpler, I feel, to discover a author for an organization than it’s to search out somebody who is aware of search engine optimisation. And so I’d love to do as a lot of these kinds of tasks as doable. However the problem of that’s, and I’ve heard in your present many occasions, that the secret when freelancing or working a small company is MRR. And the way do you concentrate on like recurring income if my best shopper is a 4 week venture? You already know what I imply?
Preston (10:22.71)
Mm.
Tim (10:42.946)
How do I flip a few of that into recurring income with out taking up only a entire bunch of weblog writing and issues like that?
Preston (10:49.458)
Hmm, yeah, that’s a superb query. And all that shoppers are right here, however I’ve only one factor earlier than he begins in and that’s at all times like it doesn’t matter what somebody involves us, they are saying, how do I work out what a superb MRR month-to-month, month-to-month recurring income mannequin could be for my enterprise, proper? That the, and it sounds so easy whenever you say it, however typically we neglect to take this step. And that’s it’s a must to put yourselves within the sneakers of your shoppers and say to your self, what worth do I want on an ongoing foundation?
As an alternative, what we do typically is we go backwards and we are saying, like, what service can I present on an ongoing foundation? As an alternative, what worth does your shopper want on an ongoing foundation? And once more, it feels actually easy. However if you happen to shift your paradigm somewhat bit that approach, then you may say, like, oh, the fact is that they do want 4 weblog posts a month or one thing. And if that’s not a service I wish to present, then that exact MRR will not be out there to me. I can’t pressure one thing.
that’s not a necessity or a price that they respect. Now, I might say together with your technique and your motion plan, effectively, that was one small factor I used to be gonna carry up is I wouldn’t use the phrase audit, simply because so many SEOs use audits as a lead magnet. So I might say an motion plan or a technique plan or one thing like that sounds somewhat extra actionable, somewhat extra excessive degree. Anyway, however with that,
with these technique plans, like you could possibly have a giant one to start with, however then it might be like each month, I’m gonna test again in in your progress and make extra suggestions or let you already know if this factor that I like to recommend earlier than that you simply did is working. It looks as if you could possibly do like a month-to-month well being test the place it’s perhaps not as sturdy as that first time, nevertheless it’s checking again in and saying like, yeah, since you modified this factor and this factor that I requested you to vary, now you’re rating for this on this time period.
And never solely is that offering worth on a month-to-month foundation, nevertheless it’s like securing for your self extra enterprise every month as a result of they’re like, oh, effectively, what he mentioned to do really labored. I can’t wait to see what he says to do subsequent month. So that might be, if it had been me, if you happen to actually wanna keep on with the technique aspect of it, to me it will be like a month-to-month check-in slash replace slash extra duties to be achieved to proceed to develop. Clay, do you will have any ideas on that? I do know you’ve labored within the search engine optimisation area and yeah. What do you suppose?
Tim (12:43.828)
Mm-hmm.
Clay (13:10.856)
Mm hmm. Yeah. So simply to make clear, you don’t wish to do achieved for you stuff such as you don’t wish to deal with that.
Tim (13:19.274)
Nicely, I’m making an attempt to get out of buying and selling my time for cash on this. And a part of what I mentioned is I like the podcast. I like writing. I like this educating factor of search engine optimisation. So I don’t wish to get again right into a sport the place I’m simply one other freelance author as a result of there’s so many on the market. And I really feel like there’s different ways in which I can present worth.
Clay (13:40.116)
Okay, so let’s make clear. You don’t wish to be a contract author otherwise you don’t wish to commerce time for cash or each.
Tim (13:48.423)
Um, I suppose each is how I’m fascinated by it proper now.
Clay (13:52.672)
Okay. As a result of I really agree with Preston. Should you don’t wish to do if you happen to in case your reply was simply you don’t wish to be a contract author. I might agree with Preston and say you must present some kind of monitoring month-to-month service proper like a progress report of kind one thing and my solely tidbit right here is don’t
Tim (14:14.86)
Mm-hmm.
Clay (14:22.016)
don’t do an auto generated factor. As a result of to me, they anyone can simply go join some software program that does that shit. What the worth you’d be offering is you’d really manually take a look at it and get manually give you your personal suggestions on issues to vary that tremendous private and customized to them. It’s not simply an auto generated Oh, right here’s your rankings for the
Preston (14:27.955)
Yeah.
Clay (14:51.736)
Now the problem with that’s that’s buying and selling time for cash. Proper? Since you nonetheless acquired to do one thing. And it’s one on one. So the my solely advice if you happen to don’t wish to simply commerce time for cash, and also you need it to be tremendous scalable, however on the similar time, you don’t wish to do achieved for you’re employed is it’s a must to do some kind of group teaching. For my part.
Tim (14:59.267)
Yeah.
Clay (15:22.048)
key phrase group. Yeah. In order that’s the place like, if you happen to’re going to do teaching or consulting doing one on one once more is buying and selling time for cash. It’s not scalable, you solely have a finite quantity of hours each week, proper? Which suggests it’s a finite variety of one on one shoppers you may tackle. However if you happen to do group to the place you will have a weekly group teaching name the place individuals
Preston (15:22.59)
or some type of group one thing, proper?
Clay (15:51.252)
hop on a gaggle zoom, and also you go over, you are able to do a few issues. I really suppose you must do each, the place you may go over the most recent, like, search engine optimisation developments, proper business, the latest stuff. And you’ll attempt to assist workshop. I feel that’s the place a superb worth is you may assist individuals workshop some issues proper on the decision. That is what I do.
Clay (16:21.852)
you already know, there is likely to be like 20, 30, 40 individuals on the decision. And as individuals are caught on their search engine optimisation, they’re like, man, I’ve been like, I’ve been caught on the identical. I can’t work out how one can rank increased than what I’m. I’ve been caught in the identical rating for six months. How do I do it? You possibly can have them share their display screen and like, let’s workshop it by whereas all people else is watching. After which individuals can take their flip. Now, clearly, you already know, you may’t take all people’s name.
You already know, so it’s type of a, it must be like a queued system. So first come first serve, I’ve 60 to 90 minutes each Tuesday, you already know? And if you can begin off with a one weekly name, however as extra individuals get questions, and if you happen to discover the development of, yeah, I’m working out of time, however individuals nonetheless have questions, you may add a second name. You already know what I imply? Or a 3rd name. However the reality is, is that if it’s group teaching,
Like you will have a lot time to do group calls throughout every week. Does that make sense?
Tim (17:28.154)
It does. And I like that concept. And I feel I perhaps must rethink that idea of buying and selling time for cash as a result of perhaps what I’m that means by it isn’t the identical approach that perhaps it’s not the suitable, I don’t know, the time period for it. However I suppose what I’m making an attempt to do is get out of ongoing work that’s simply time consuming. I feel that’s a greater approach of placing it, like writing. I suppose so, yeah. Yeah, like writing. And so, just like the one retainer shopper I’ve now, I began off with an audit again in like
Preston (17:34.414)
Hmm.
Clay (17:46.676)
Getting out of achieved for you’re employed. Venture work.
Tim (17:58.242)
They actually appreciated it and so they introduced me on for some ongoing search engine optimisation work the place you’re simply type of optimizing a few of their core pages each month. After which it type of was a daily like we’re constructing a advertising program for them now. And I’m working that account and I actually prefer it. And it’s somewhat bit extra time consuming than I might have thought. However I’m hoping to get a better income or increased retainer within the new 12 months.
However principally, it’s good to have the ability to put a few of these abilities, as a result of I’m type of a generalist, as a result of I’ve labored at advertising companies over the past 5 or 6 years or one thing like that. So I type of know somewhat little bit of all the pieces. And I’m doing a whole lot of stuff that’s not search engine optimisation associated, like electronic mail newsletters and constructing a brand new WordPress website and that kind of factor. And so I’m completely open to that. I’m completely open to… I simply don’t wish to get caught right into a…
actually writing, regardless that as a lot as I like it, it’s simply not what I wish to do with this enterprise.
Clay (18:54.62)
Okay, so that you’re open to done-for-you work, you simply don’t wanna do the writing.
Tim (18:58.57)
I feel that’s in all probability it, yeah.
Clay (18:59.94)
Okay, effectively that to me that’s a straightforward resolution. You simply go discover any individual to outsource that to.
Tim (19:06.484)
Yeah.
Clay (19:06.502)
or make an introduction.
Preston (19:08.586)
Yeah, and that’s the way you overcome the buying and selling time for cash factor, proper? As a result of, you already know, so far as it’s actually laborious whenever you say, I don’t wish to, and once more, I do know you’ve clarified this somewhat bit extra, however this concept of like, I don’t wish to commerce time for cash, however I additionally simply need my enterprise to only be me. There are, in my thoughts, there are just a few methods you are able to do that. You already know what I imply? Since you both construct like a SaaS that…
Tim (19:08.895)
Yeah, the re-
Clay (19:12.699)
Mm-hmm.
Tim (19:34.666)
Mm-hmm.
Preston (19:38.39)
the time you’re employed on the SaaS product will not be a direct, doesn’t have a direct correlation to the variety of subscribers or customers that you’ve got, otherwise you develop some kind of mannequin like that, like what Clay’s saying, the place you could possibly technically have, you already know, an infinite quantity of shoppers which are getting on a name and also you’re nonetheless spending the identical period of time it doesn’t matter what, however that, you already know, that’s solely a kind of a pseudo resolution as a result of…
Like he mentioned, you’re going to have so as to add extra calls in some unspecified time in the future. Like if you happen to had a thousand shoppers on a name, that’s simply not going to work. Proper. So I feel, yeah, I feel simply getting some readability on, on what you imply by, I don’t wish to commerce my time for cash. That’s necessary. And so I respect you, you bringing that up. Trigger I feel a whole lot of us say that, proper? Like, I simply don’t wish to commerce. And, and I feel there’s, I feel there’s perhaps center floor between utterly eradicating the time issue out of your cost. And. And to me.
And once more, we all know you don’t wish to rent, however to me, that’s one option to do it’s to say, like, I’m simply going to outsource all of those duties that I don’t like doing. I’m going to rent a author or two, and I’m going to receives a commission whether or not I spend time writing or not.
I don’t know, however if you happen to’re utterly in opposition to hiring writers…
Clay (20:53.116)
Yeah, the one others.
Clay (20:57.504)
The one different resolution is you create a course.
Tim (21:02.722)
Yeah.
Preston (21:02.859)
Or an asset, proper? An asset that you simply promote over and over.
Clay (21:05.904)
Yeah, some kind of digital asset the place you’ve when you’ve created it, it’s achieved and you’ll promote it to 10,000 individuals and gained’t take up extra of your time.
Tim (21:14.782)
Yeah, I thought of that. I type of have like, so most of my enterprise to date is coming by referrals, like I mentioned, and I’ve thought somewhat bit about, you already know, long run development and discovering those who don’t already know me. And I feel it’s going to be content material pushed to start out. I’ll in all probability do some advertisements in some unspecified time in the future too, however like making an attempt to personal a pair areas like pillar pages and issues like that, the place I can actually simply drive a whole lot of natural site visitors by, you already know, the search engine optimisation phrases that I really feel like I can win on. And so
That’s going to be a part of it too. However yeah, I like the concept of getting one thing that I can promote, perhaps run advertisements to and one thing that like teaches and helps them assist themselves the place I’m not buying and selling time, like I mentioned. Yeah, I’m open to that concept too.
Clay (21:55.7)
That’s lots more durable than individuals suppose although.
Tim (21:58.79)
No, I do know it’s so saturated now.
Clay (22:01.068)
It’s it’s uh effectively yeah plus like I’m gonna inform you like simply promoting a course too will not be it’s not month-to-month recurring it’s you already know you’re beginning over each month if you happen to’re promoting a course for a one-time payment you already know so like if you must promote let’s say for instance if you must promote 30 programs in a month to have the ability to pay all of your payments and pay your self effectively guess what you gotta promote 30 programs subsequent month
Preston (22:02.53)
Yeah, I’m simply getting it off the bottom.
Clay (22:31.324)
You already know what I imply?
Tim (22:32.674)
Yeah, as I take into consideration that and as I take into consideration the group teaching, I feel it’s getting away from actually what I take pleasure in most and the place I feel I present essentially the most worth. And that goes again to, and I do know this sort of goes counter in opposition to what I mentioned to start with, however just like the one-on-one teaching educating moments the place like I’m going deep, I’m like, hey, you already know what? Do you know that? Yeah, you’ve acquired 400 pages in your website, however 98% of site visitors doesn’t get previous your homepage. Like their minds are blown. And I can present them the information that reveals that, you already know?
And like, okay, what we have to do is raise these different pages and get the suitable issues occurring there in order that they’re coming in on completely different, completely different pages in your website and completely different entry factors and issues like that. Conversion price optimization, ensuring the pages are optimized in a sure approach. That’s going to get the suitable clicks, the suitable conversions, all that. Like, and that is the stuff that most individuals don’t know. Even some skilled entrepreneurs wrestle with this typically, or at the very least they perceive it, however they don’t have the time to do it. And in order that’s the stuff that I actually take pleasure in serving to shoppers by.
And so perhaps I’m pondering as an alternative of a venture primarily based factor, like, hey, as an alternative of right here’s what’s going to occur over the following six weeks and right here’s what it prices, like turning that right into a decrease six month retainer the place we knock off these items separately is perhaps a greater approach to consider it.
Preston (23:44.938)
Mm-hmm. Yeah, like I may image a 12 month program the place, and perhaps there’s an choice after that to proceed, however perhaps it’s a 12 month program the place it’s like, look, month one, we’re gonna sort out this collectively and we’re gonna restore all of the title tag points in your website and all the no matter, proper? You’ve a bunch of low hanging fruit, you’re gonna do month one, see some fast outcomes.
Tim (24:08.366)
Mm-hmm.
Preston (24:15.21)
to essentially get them fired up. And each month you’re sitting down with them shortly and going over the outcomes of what you’ve achieved collectively. Such as you mentioned, they’ve perhaps achieved the majority of the work, however you’re kind of monitoring outcomes. And so it’s type of such as you give them homework, proper? Otherwise you educate them, you give them homework, they arrive again in a month and also you assessment your outcomes collectively. Then you definitely educate them one thing new after which they go do it. And then you definately come again and assessment the outcomes and so they pay for this 12 month. It’s type of like a course, nevertheless it’s actually extra like
Tim (24:26.702)
I like that.
Clay (24:29.797)
Yeah.
Preston (24:44.234)
It’s actually extra like consulting. Yeah, that’s true. It’s type of like fractional, which is. Yeah, that’s true. That’s true. It similar to that mannequin.
Clay (24:44.424)
I feel it’s like a fractional, it’s virtually like a fractional CMO.
Tim (24:50.743)
Yeah.
Clay (24:52.536)
Or perhaps extra particularly like a fractional search officer. You already know what I imply? Like.
Preston (24:57.23)
Mm-hmm. Yeah, only a fractional search engine optimisation man
Tim (24:57.541)
Yeah.
Clay (24:59.452)
One thing like that. Yeah.
Preston (25:03.398)
Yeah. After which, after which, you already know, they may both pay somebody, you already know, 80 grand a 12 months to, to be an search engine optimisation advertising man at their firm full time, or they will pay you a fraction of that. And, and so they can execute the issues that you simply as a strategist usher in and educate them and inform them. After which each month you’re checking in, you could possibly even like get to the purpose the place, and I do know I’m, I’m nonetheless pushing again in opposition to this rent, otherwise you’re going to push again in opposition to this hiring factor, however you could possibly even rent.
or one way or the other automate these experiences so that you simply’re actually simply reviewing and strategizing and assembly with the shopper. After which a whole lot of that tedious work, um, occurs within the background. So it’s like each month you’re an individual or your software program or whoever generates the experiences that you simply want, then you definately look over them and then you definately give that very customized, have that very customized assembly with the shopper. To me, listening to, listening to the fervour in your voice about, about what you’re tremendous obsessed with as a result of.
Buying and selling time for cash solely sucks whenever you’re not obsessed with it, proper? Um, and so the belongings you’re obsessed with to me, that feels like, and as a shopper, I might love that. I might love so that you can say, right here’s what you bought to do as a result of for instance, I’m as a shopper, I’m tech savvy sufficient. I can go repair damaged issues on my web site. I can delete pages. I can add new pages. I can replace content material, no matter. I can do all that. Proper. However what I might love is somebody to come back say.
Clay (26:06.709)
Mm-hmm.
Tim (26:06.902)
Yeah, that’s true.
Preston (26:29.002)
January 2024, you must do that, and this. And we’re gonna test again in February and we’re gonna see the way it went. So then I’m accountable to somebody, so I really do it. After which I additionally know what’s a precedence, what I ought to be engaged on first. And simply somebody to love stroll me by that course of, however me have the ability to execute. I might love that really.
Tim (26:48.914)
Yeah, and I actually like examples like, hey, displaying them the historical past of their site visitors over the past couple of years, as a result of they don’t take a look at it. And I’m like, hey, you had a significant drop off in June 2022. What occurred that month? And so they’re like, oh, that’s once we launched our new little microsite. It’s like, OK, effectively, you broke one thing. You already know, like, and so they’re like, oh, after which we type of look again by these pages and like connecting the dots and getting them again heading in the right direction is rather like so invaluable, particularly when you may put it within the context of like their enterprise and their historical past and what they’re achieved.
Preston (26:56.075)
Mm-hmm.
Preston (27:05.451)
Yeah, it’s good.
Tim (27:17.418)
I simply discovered that very rewarding. However one of many issues is that I do know you guys, I’ve listened to the present sufficient to understand how you guys really feel about proposals and customized proposals. Thus far it’s been fairly small. I’ve achieved like, I’ve in all probability achieved like seven, six proposals this 12 months. I’ve landed 4 of them. I feel I’ve achieved 4 tasks in a single retainer and the retainer didn’t want a proposal. It simply was some ongoing work. So how do you guys take into consideration like,
Preston (27:19.778)
Yeah.
Preston (27:25.867)
Hehehe
Tim (27:45.478)
When the numbers are this small, how customized do you get versus making an attempt to give you a productization of an entry-level search engine optimisation venture or retainer? How necessary is that, do you suppose?
Clay (27:59.72)
Uh, Preston, do you wish to go or would you like me?
Preston (28:02.734)
Go forward. Yeah, go forward. I’ve some ideas, however I’ll observe up.
Clay (28:05.908)
I feel that is my philosophy. It’s debatable. Okay. I feel you must have completely different degree product choices. And I feel I discussed this on a few episodes, like older episodes, um, that may match, that may suit your, your viewers, it doesn’t matter what, the place they’re within the journey. Proper. So you may go and create like what I name degree one or low tier provide the place it’s like, and this sort of matches the passive
quote unquote passive earnings type of factor. Like you may productize it, however this you may give you like a full on search engine optimisation framework that’s perhaps only a PDF guidelines, proper? Perhaps that’s what I name degree zero or a lead magnet. And you’ll simply give that totally free, proper? They’ve the total guidelines. They will go do no matter they need with it. After which the following degree up is you may create a low tier, which is a course.
and productize that. Clearly, in fact, will not be going to be customized. It’s similar to, hey, right here’s the principle framework. It’s all the pieces within the guidelines, however I’m going to point out you in video format, how one can do it. Proper? And also you promote that for a low tier, your mid tier, or perhaps your higher tier could be it may be, you already know, that is simply an choice. However perhaps the following degree up is a mid tier. Perhaps that’s a gaggle teaching program.
the place it’s like, Hey, I’m going to point out you how one can do the issues, nevertheless it’s somewhat bit extra accountability. It’s somewhat bit extra entry to me to the place I’m going to point out you how one can do some issues. However clearly it’s not as customized as the very best tier the place it the place it’s one on one, tremendous customized, tremendous customized, far more entry to you and far more be just right for you. However it’s additionally the very best provide that you simply
the most costly provide you will have. So it doesn’t matter what, like if you happen to’re, in case you are on a gross sales name with any individual, regardless of the place they’re, you bought one thing to pitch them. You already know what I imply? And a few of it’s productized and a few of it’s tremendous customized. It simply will depend on the place they’re of their enterprise. Does that make sense?
Tim (30:17.463)
Yeah.
Tim (30:25.183)
It does. I actually like that framework.
Clay (30:28.773)
is sensible to me, proper?
Preston (30:29.69)
that, I like the concept of like a tiered factor. I feel that may take a whole lot of time to arrange. And a whole lot of like kind of funnels to handle and emails to handle and a whole lot of like lead magnets to handle and simply a whole lot of issues to handle. I really, for certain, and I’m not saying it’s not a superb path. I do know tons of people that have discovered a whole lot of success constructing that up. I really, I favor to simplify and I might say like,
Clay (30:44.196)
Mm-hmm. As soon as it’s achieved, it’s achieved.
Preston (31:00.162)
Take your proposals which have gained, proper? You mentioned you’ve had like 4 out of seven which have been profitable or one thing like that. Take those which have been profitable, work out what they’ve in widespread, after which construct a touchdown web page that principally mimics these proposals for one factor that you simply wanna promote. And the one, you already know, like let’s simply say, for instance, and naturally you don’t should go together with this, however let’s simply say, for instance, the factor you’re gonna promote is that month-to-month technique, accountability check-in factor. You gotta work out what to name it, proper? However…
then you definately construct a touchdown web page that’s principally a proposal with a purchase button. And so then a shopper involves you and so they say, hey, I need some search engine optimisation work achieved. You say, nice, right here’s what we do for our shoppers. We do that factor each month. We meet with you. We assessment your outcomes. We offer you some homework. And also you go and execute. After which we meet once more in one other month. And it’s all laid out on that touchdown web page. And you actually promote them. And you’ve got. You’ve.
Clay (31:41.8)
Yep, I like this.
Clay (31:58.056)
That approach you don’t should do proposals.
Preston (31:58.506)
not solely what you’d put in a- What’s that?
Clay (32:01.576)
That approach you don’t should do proposals, you simply ship them to a hyperlink.
Preston (32:03.254)
That’s proper. You do one proposal. It’s one. It’s actually one proposal within the type of a touchdown web page. After which additionally in your in your touchdown web page proposal, you add your social proof testimonials from shoppers, all the different stuff that you’d usually add in and like a gross sales pitch. You simply put all of it in there. Um, and that’s the place you direct shoppers to. After which from there, if you wish to department out, then you can begin constructing out lead magnets.
or decrease tier stuff to get them into that huge product. However I might really go somewhat bit reverse and begin with the massive product, the massive providing, after which use the opposite stuff as a option to get individuals to that most important providing.
Tim (32:40.002)
I like that lots. Do you guys see that touchdown web page concept being one thing that might you cover it within the navs that’s shared solely? Would you allow them to uncover it? After which would you focus, would you attempt to get that to rank organically? Is that simply extra of a promoting web page for an viewers that’s already discovering the web page?
Preston (32:57.686)
Yeah, I feel that relies upon lots by yourself advertising technique. For me, that might be like your… If it had been me, it will be my homepage.
Clay (33:03.057)
Yeah.
Clay (33:07.834)
Mm-hmm.
Tim (33:08.268)
Yeah.
Preston (33:09.418)
Like I don’t want to inform individuals about my firm and who I’m and the place I began from. I simply want to present them what I’m providing. Right here’s what I’m providing. I’m not, I’m not a model, proper? That folks must have an affinity for, and they should fall in love with me first. I provide a service and that service is a month-to-month search engine optimisation technique assembly, test in, no matter once more, no matter it’s going to be referred to as. And right here’s what I provide. Um, you already know, and, and take it or go away it type of scenario. And naturally you’re going to have.
Clay (33:17.588)
Mm-hmm.
Preston (33:39.594)
You’re going to have social conversations on social media. You’re going to have conversations in particular person with individuals, however then you definately’re simply going to present them your web site or it’s going to be in your bio or no matter. And individuals are going to click on by and increase, there’s your provide and your, your proposal and your touchdown web page is how I might do it.
Tim (33:54.638)
Okay, yeah, I’m gonna begin constructing that this week.
Clay (33:55.092)
quickly.
Preston (33:59.818)
Since you already know what works, proper? That’s what I like about this. You’ve achieved some proposals, so there’s perhaps one good purpose to do proposals that we’ve recognized. And that’s you already know now what shoppers react effectively to. And so you place that in a touchdown web page, which you have already got the chops to do since you’re a author and a marketer. After which it’s about how do you get that out to individuals?
Tim (34:23.478)
Then how do you guys take into consideration like this transformation of the topic just a bit bit, however circling again on some gross sales dialog that I didn’t shut that went positively. It’s not like a whole lot of it was simply not the suitable time. And I do know individuals say that after they’re saying no, but when I’m falling again say in January after the brand new 12 months, would you decrease your worth and say, hey, we are able to do XYZ as an alternative of 5K, it’s going to be 3K or 250 or no matter like or do you I imply, does that come throughout as kind of a weak like, hey, I really want the cash. What are you able to do for me?
Preston (34:27.263)
Yeah.
Preston (34:34.989)
Hmm.
Preston (34:53.738)
Nicely, do you want the cash?
Tim (34:55.955)
Yeah.
Preston (34:58.206)
then I feel it’s okay. I feel early on in your small business, you are taking what you may get. Clay may really feel in another way, however for me, if you happen to’re like making an attempt to get your ft beneath you, you are taking what you may get. So, I, you already know, I…
I hesitate to say like, you already know, let’s go cheaper since you didn’t like the worth. You could possibly add, there’s different choices to discounting too, proper, you could possibly add extra worth to your providing. You could possibly say like, hey, I do know 5 grand wasn’t gonna work for that factor, however what if we did 12 months of technique as an alternative of six? Proper, and so now you’re making the identical amount of cash, however you’re providing extra worth.
Tim (35:26.765)
Mm-hmm.
Preston (35:40.17)
I feel there’s perhaps different methods round it, however, however whenever you’re beginning out, man, only for me, it’s like, get the cash within the door, nonetheless you may get it. After which you may get somewhat extra choosy down the street. That’s, that’s at the very least the place I stand on it. I don’t know what, does that resonate with you, Tim, or what are you pondering?
Tim (35:40.33)
Yeah, I like that.
Tim (35:48.863)
Okay.
Tim (35:57.534)
It does. Yeah, I in all probability had like, you already know, three or 4 nice dialog that simply didn’t land. I feel a whole lot of it was timing or another person was working with an company that they didn’t like, however they had been nonetheless beneath contract with by the tip of the 12 months. So I’m going to observe up with a handful of them in mid-January. And I be ok with closing at the very least one or two of them. And I’m going to be prepared to be versatile on worth to only as a result of I nonetheless like I nonetheless don’t know. It’s nonetheless, like I mentioned, proof of idea. It’s been so it’s been so new.
Preston (36:13.33)
Mm, yeah.
Tim (36:26.466)
that I don’t know but what it’s or the place I can discover essentially the most worth for my shoppers.
Preston (36:29.108)
Yeah.
Clay (36:33.5)
What was the, sorry, I needed to step away for a second. What was the query? Like in 10 seconds?
Tim (36:41.835)
dropping the worth to return to somebody that I wasn’t in a position to shut.
Clay (36:47.604)
What did Preston say?
Preston (36:49.826)
I wish to know what you say. I don’t wish to bias your reply. I wish to see if we agree. Would you low cost a worth?
Clay (36:54.136)
Uh, the one purpose I might. The one approach on this context of any individual you didn’t shut, the one approach I might, I might decrease the worth is that if one thing was taken away.
Tim (37:03.179)
Mm-hmm.
Tim (37:10.036)
Yeah.
Preston (37:10.606)
Hmm. And I mentioned that type of, I mentioned, or add one thing to it. So hold the worth the identical, however as an alternative of six months of technique, you’re doing eight or 12 months of technique.
Clay (37:10.952)
That’s it. Prefer it.
Clay (37:21.472)
Yeah, I wouldn’t. Yeah, I yeah, go someway. I wouldn’t simply low cost it simply to see in the event that they’ll chew. You already know what I imply? Like they extra
Tim (37:31.458)
Mm-hmm.
Preston (37:33.122)
However then I additionally mentioned, Clay, he’s so younger on this. It’s so new that I’m kind of like a get the cash within the door nonetheless you may at this stage. Like first 12 months, it’s like, if it’s like this otherwise you gotta get a job, yeah, perhaps. Perhaps you do provide some reductions and see if individuals will purchase since you want the cash within the door. And also you’ll get to the purpose the place you gained’t want it. However for me, I imply, six weeks in, that is model new.
Clay (37:42.553)
Yeah.
Clay (37:55.101)
Yeah
Even then, like I completely get that. And we’ve mentioned that a number of occasions on the present, like whenever you gotta pay the payments, you simply, you gotta pay the payments. You already know what I imply? And also you do no matter you may to pay the payments whenever you’re first beginning out. With that mentioned, with that mentioned, with you being in startup mode, I might worth it to promote. I don’t know, like if you happen to’re gonna like low cost it and it’s priced low sufficient to the place it’s like,
Preston (38:05.302)
Proper. Yeah.
Tim (38:09.506)
Mm-hmm.
Clay (38:27.78)
a no brainer like oh duh simply pitch it that approach. I you already know.
Preston (38:33.39)
So that you’re saying as an alternative of discounting it, simply make it cheaper to start with.
Clay (38:37.488)
Yeah, and I might be clear about it too. I might be like, hey, look, I’m simply now beginning out. I simply began my enterprise. It is a worth to promote scenario. I’m not gonna offer this. Yeah, it’s not gonna at all times be this low. And that is what I’m pricing it at. And I might be clear about that. And so, however like when you pitch them that worth, I might simply keep on with that.
Preston (38:49.698)
It’s not at all times gonna be this low.
Clay (39:05.488)
That’s simply my factor. I wouldn’t return and say, Hey, I do know you didn’t chew due to this. However what if I provided like, you already know, 25% off, I wouldn’t try this. That’s simply me.
Tim (39:17.566)
Yeah, I like that and I…
Preston (39:19.15)
as a result of then they could simply say like, no, hoping that you simply’ll go even decrease.
Clay (39:25.136)
Yeah, it simply makes it, it’s a lot completely different. It’s a lot completely different. And so like, let’s simply say you’re, how a lot do you promote a retainer proper now?
Preston (39:25.159)
Yeah, it’s not, not an ideal notion.
Tim (39:25.395)
Yeah, there’s a pair…
Tim (39:35.114)
Uh, so the one I’ve now, I’m making like 1600 a month on. I’m a part of somewhat staff of freelancers, however I’m, that’s my minimize of it.
Clay (39:42.844)
Okay, 1600. That’s your regular, that’s how a lot you’d pitch any individual proper now immediately?
Tim (39:54.178)
No, as a result of I haven’t actually even thought of pitching retainers but, and particularly within the context that we’ve talked about. Most of mine have been venture primarily based. I haven’t actually pitched any retainers.
Clay (40:01.264)
Okay, so if you happen to’re speaking to me, I’m a enterprise proprietor, and also you wish to pitch me a retainer, how a lot would you pitch me proper now?
Tim (40:10.222)
Nicely, it will depend on what’s in it, however I might attempt to, yeah, I might attempt to shoot for like 2K.
Clay (40:17.229)
2K, okay, $2,000 and that’s your regular worth, proper? That’s what you need. So if you happen to, there’s a distinction between pitching it at $2,000, your regular payment, and such as you pitch it to me, I don’t chew. So that you come again at me and say, you already know what? I’ll do it for 1,500. Versus, if you happen to had been to only pitch it to me within the first place and say, look, I’m simply,
Tim (40:20.846)
Mm-hmm.
Clay (40:45.04)
I’m simply getting began, however that is my worth. I’ll pitch it to you for 1500. There’s a distinction between these two, regardless that they’re the identical worth. One has confidence and one has desperation.
Preston (40:58.902)
Hmm, yep.
Tim (41:00.014)
Yeah, you’re proper.
Clay (41:02.841)
regardless that you’re getting the identical quantity.
Clay (41:07.293)
You already know what I imply?
Tim (41:09.326)
Yeah, I actually like that. And there’s a pair I take into account that I’m going to attempt to, I’ll in all probability simply go smaller and such as you mentioned, provide somewhat bit much less and say, hey, I actually suppose I may help you. As a result of that is the shopper I labored with years in the past. I helped construct their search engine optimisation and advertising program, I don’t know, 4 years in the past, and it’s utterly dropped off. They’ve minimize a whole lot of their advertising staff and I simply, I hate to see that each one that work go to waste. So I really feel like there’s issues I can do to assist them and I can simply perhaps simply make it somewhat bit extra slim and at a less expensive worth level.
Preston (41:38.538)
Yeah, I feel, you already know, if you happen to, extra reasonably priced.
Clay (41:38.792)
inexpensive worth level.
Tim (41:41.71)
Proper. Sure, precisely.
Clay (41:42.472)
Don’t ever say cheaper. Cheaper. Don’t ever say cheaper. Additionally, don’t ever say, I actually suppose I may help you. I do know I may help.
Tim (41:46.126)
extra reasonably priced.
Tim (41:54.798)
Love that. Okay.
Clay (41:55.56)
Only a couple gross sales tidbits there.
Preston (41:58.706)
Yep, I had the identical thought when he mentioned, I feel, um, otherwise you simply say that it’s reality, proper? I may help you repair this. Um, additionally, let’s see, what else was I going to say? Oh, if, so if you happen to’re going to develop perhaps like a package deal, like we’re speaking about with a touchdown web page and it’s actually very productized, that might even be a superb excuse to only return to those shoppers and say, Hey, I do know we had talked about this, no matter previously, it perhaps wasn’t a match for you. This new factor I’ve acquired is likely to be a match for you.
Clay (42:05.21)
Mm-hmm.
Tim (42:16.43)
Mm-hmm.
Preston (42:27.698)
and it’s right here’s what it’s and right here’s the touchdown web page for it and have a look and let me know what you suppose. Proper. And that’s a superb excuse to only and that may be priced at no matter worth level you suppose however that’s a superb excuse to only return to them. Not in a approach the place you’re saying please fairly please it didn’t work the primary time can I take can I provide you already know the identical factor for much less cash nevertheless it’s like no there’s this different factor it’s utterly completely different factor. A few of the similar worth factors however prefer it’s a distinct factor that you simply’d be shopping for and so you already know type of like releasing a brand new product.
going again to your similar buyer base with a brand new product.
Tim (43:00.462)
I like that. Yeah, my wheels are spinning now between rethinking that audit as extra of like a sport plan or technique or one thing such as you mentioned in the beginning. As a result of that’s been an ideal foot within the door for lots of corporations and the tasks which have closed to date after which rethinking how I flip that right into a recurring income. Yeah, I’m excited. I wish to begin engaged on this tonight.
Preston (43:08.893)
Mm-hmm.
Clay (43:21.768)
You… do you do that audit totally free? How a lot you cost?
Tim (43:24.846)
No, no. Those I’ve achieved to date have charged $3,004.
Clay (43:31.006)
Okay.
Preston (43:31.606)
Whew, that’s superior.
Tim (43:33.422)
They’re sturdy. They find yourself being like 30 web page paperwork.
Clay (43:36.84)
So.
Preston (43:37.11)
I imply, that’s so significantly better than what different SEOs are doing.
Clay (43:39.961)
Yeah. I-
Tim (43:40.814)
Yeah, it’s not that one sheet together with your damaged hyperlinks. It’s much more subtle than that.
Preston (43:43.59)
Yeah. Like SEM rush auto generated factor.
Clay (43:44.388)
Or an auto generated bullshit that they put in some software program and say, hey, right here’s your audit. Um, yeah. He, I might take away the phrase audit out of your vocabulary.
Tim (43:49.486)
Yeah.
Preston (43:57.162)
I agree. It’s simply, it’s used approach too.
Clay (43:58.732)
Audit is such a adverse. Yeah. I imply,
Tim (43:58.894)
Okay.
Preston (44:03.314)
Oh, that’s such a superb level too, proper? It’s like, right here’s all the pieces that’s incorrect with what you’re doing.
Clay (44:07.84)
Mm-hmm. I imply, consider it, when individuals say audit, they suppose tax audit. No, get away from that.
Preston (44:09.612)
Yeah.
Preston (44:15.542)
I really love the phrase sport plan that you simply used, Tim, the place you say, I’ll develop a sport plan for you. I’ll develop a technique for you. That’s one thing, a development plan like blueprint. Yeah. One thing like that.
Clay (44:18.132)
Recreation plan, yeah, like roadmap, blueprint, one thing. One thing that reveals them the answer, not simply what Preston mentioned, right here’s all the pieces that’s incorrect with what you’re doing.
Tim (44:20.046)
Roadmap. Yeah.
Preston (44:40.969)
Yeah.
Tim (44:42.446)
So I do know we’re type of virtually out of time. I’ve another query if you happen to guys, that’s okay. A lot of like, like I mentioned, I like the search engine optimisation, I like the educating factor, however I’m a generalist. I can do absolutely anything relating to advertising apart from design. And so I suppose how a lot, how a lot ought to I be prepared to compromise and taking up these kinds of shoppers just like the one I’ve now, the retainer, the place I’m doing somewhat little bit of all the pieces with a purpose to get my foot within the door, with a purpose to hit my income numbers versus actually leaning into my
Preston (44:47.114)
Yeah, lay it on us, man.
Tim (45:12.558)
my distinctive proposition, my distinctive angle leaning into search engine optimisation. I like doing them. It’s simply I don’t wish to simply change into like principally a one-man advertising company although.
Preston (45:15.223)
Yeah.
Clay (45:16.404)
Do you wish to do these issues?
Clay (45:25.044)
Do you’re keen on doing them?
Preston (45:29.61)
Yeah, you don’t actually wish to do them, it feels like. And to me, this is identical because the charging, just like the billing challenge. Your corporation is tremendous younger. Should you want it to make ends meet and to remain in enterprise, then do it with an exit technique, proper? Do it for six months and be achieved with it. Or if you happen to suppose this different factor can take off, or if it begins to point out indicators that it’s taking off, then simply skip all that different stuff altogether. That is like traditional, very younger.
Tim (45:43.758)
Yeah.
Clay (45:45.594)
Mm-hmm.
Preston (45:58.77)
younger freelance enterprise although, proper? It’s like, ought to I cost much less? Ought to I simply take no matter? What sort of shoppers ought to I take? And it’s like, look, if you must do it to remain in enterprise, Clay and I should not right here to inform you don’t take a job simply because it doesn’t suit your excellent best area of interest, proper? Should you want the cash, you want the cash to remain in enterprise. So, however if you happen to don’t take pleasure in doing it, yeah, I’d say get away from it as shortly as you may, changing it with different stuff you do take pleasure in.
Tim (46:01.358)
Mm-hmm.
Tim (46:10.51)
Yeah
Clay (46:11.837)
Yeah.
Clay (46:26.216)
Yeah, assuming that assuming you, you’re making sufficient cash to pay the payments and pay your self, simply because you are able to do one thing doesn’t imply it’s best to. That’s a press release that each entrepreneur ought to repeat to themselves, even seasoned entrepreneurs. As a result of there’s at all times gonna be cash alternatives, even previous startup.
Tim (46:26.926)
Yeah.
Tim (46:55.15)
Proper.
Clay (46:55.172)
you already know, and simply because you are able to do it doesn’t imply you must.
Tim (47:00.782)
And I ought to say too, I’m in fairly fine condition. I’m not anyplace near determined or something. And by chance I’ve acquired that podcast income that will get me principally midway to the place I must be every month. So the remaining is simply constructing, which is a really lucky place to be.
Clay (47:13.774)
Uh huh.
Should you’re high-quality financially, I wouldn’t do it as a result of we simply had any individual on the podcast who I forgot her title, Preston. It was final week, I feel. Yeah, who once more, startup mode, you already know, she simply type of like took on no matter she may to pay the payments, which is completely okay. Right here’s what occurred although. A 12 months later, so that is our second time to come back on.
Preston (47:17.182)
Yeah, so.
Preston (47:27.414)
I’ll look it up.
Preston (47:43.582)
Oh, you’re speaking about Morgan. Morgan Messick. Yeah.
Clay (47:44.996)
Yeah, yeah, Morgan, that’s it. This was her second time to come back on. Guess what occurred? Her repute, so she began taking up social media shoppers, managing social media. Her ardour is writing, which is humorous, as a result of that’s what you don’t wish to do, sarcastically. Her ardour is writing. And once we had her on the decision final week, she was like, how do I get again to writing? I don’t wish to be.
Tim (47:54.734)
Mm-hmm.
Clay (48:12.884)
doing social media, however guess what occurred? Her repute is now all about social media. That’s what she’s recognized for. And so now she’s like, it’s cool. She’s acquired staff, she’s grown, you already know, like she’s acquired retainer shoppers. Individuals are coming to her like inbound for social media, not her ardour. So now she’s like making an attempt to…
work out how one can divert and produce her ardour again in. It’s a superb drawback to have, proper? However what I’m saying is, is like, if you happen to can financially do it, like if you happen to’re financially comfy, then keep on with what you’re obsessed with and what you really love doing.
Preston (48:59.262)
Yeah, as a result of then you definately don’t should unwind it later.
Clay (49:02.139)
Yeah.
Tim (49:04.046)
Yeah, I like that. That’s a superb level.
Preston (49:07.242)
Nicely, Tim, this has been a whole lot of enjoyable, man. I like speaking to individuals at this stage of their enterprise. There’s simply a lot, just like the world is your oyster proper now. It’s an thrilling time to be in enterprise. Glad issues are going effectively. Why don’t you let everybody know the place they will join with you actually shortly after which we’ll log off.
Tim (49:24.558)
Yeah, my title is Tim Wurzberger. You could find me on Instagram at T. Wurzberger or take heed to my podcast, Dropping the Gloves. It’s a hockey associated podcast. And I simply wish to say guys, thanks for placing on the present. It’s simply been so nice. And since I found it earlier this summer time, I feel I finished listening to music for like two weeks as a result of I used to be simply binging each episode of this. And I don’t know that I might have taken the leap with out simply the joy I acquired from listening to you guys. So I actually respect it.
Clay (49:43.217)
Good.
Clay (49:50.872)
Find it irresistible. Thanks for listening. Yeah.
Preston (49:52.346)
Wow, man. You don’t have any concept how a lot which means to us. We have now a blast doing this podcast and it’s so enjoyable when individuals such as you, Tim, come on and say issues like that, that we’re simply serving to in our personal small approach so that you can do one thing actually superior. So sustain the nice work, man. Hopefully we are able to test again in one other six or 12 months and listen to the way it’s gone for you. For now, I’ve been Preston with millo.co and naturally, Clay from getdripify.com. Thanks a lot, you guys. We’ll discuss to you subsequent time.
Clay (50:22.612)
See ya.