00:00.00
Preston
Good day and welcome again to a different q and a episode of freelance to founder as you understand we do these q and a episodes on Tuesdays after which this Thursday and most Thursdays now we have a training name with a freelancer such as you should you’d like to come back on the present go to freelancetufounder dot com and scroll to the underside of the web page. Like to have you ever be a part of us and should you simply have 1 easy query to ask. We’d like to have you ever submit a query at freelance tofounder.com/ask I’m Preston Lee with millo.co and becoming a member of me on the air in the present day is my good pal. Clay Mosley from getdripify.com hey Clay um, not lots. Not lots we um.
00:29.56
Clay
Yeah, what’s up man or.
00:36.20
Preston
Secret We batch document these So we’re simply cranking out a number of shorts ah shorts ah shorts. They’re known as Q and a episodes is what we’re calling them now. Um.
00:41.18
Clay
Yeah I’m attempting to provide you with a create extra inventive methods to say howdy. Ah.
00:49.57
Preston
Ah, yeah I ought to I ought to simply play alongside and be like oh you understand it’s sunny in the present day. Lovely climate out right here. However anyway it’s good to talk with you once more after a thirty second break between the final final q and a we did.
00:55.69
Clay
Yeah.
01:05.23
Clay
Ah.
01:05.88
Preston
Proper? I’m butchering this intro. Let’s go to the query so we’ve acquired a query in the present day from thomassina and I believed that we’d particularly get pleasure from this one given our backgrounds you’ll see what I imply right here. So thomasina asks is there a template that you understand of or someplace that helps with making a advertising plan on-line. She needs to pin down. Ah ah, the feel and appear of her model and construct a advertising plan. So Thomasina I wasn’t capable of see what sort of freelancer she is ah you understand what sort of work she does. However I feel you understand the reply I feel may in all probability work for many sorts of Freelancer. So the query is like.
01:36.20
Clay
A.
01:45.48
Preston
How do I construct a advertising plan the place can I create a advertising plan on-line or how do I get began with a advertising plan which I feel is a extremely sensible query. Lots of people identical to type of flail their arms round and go like ought to I be on Tiktok ought to I ought to I do Web optimization ought to i.
02:00.75
Clay
Yep.
02:00.97
Preston
Pay for adverts. She’s saying like oh the place do I truly make a plan. Do you’ve gotten any options for.
02:07.98
Clay
Ah, yeah, ah yeah I’m laughing as a result of I’m laughing as a result of there’s there’s I can go on off ah on ah on a ah tangent right here I The quick reply is sure.
02:12.12
Preston
What’s so humorous.
02:22.72
Clay
There’s tons of selling plans on the market now. The query is is like is it value a crap. Um for my part 99% of them are usually not now I um, you understand there’s tons of individuals that can debate with me after all which is ok. Um I’ve my opinion. Ah, and.
02:26.20
Preston
M.
02:42.69
Clay
Ah, decade of expertise and promoting 2 totally different businesses so you might take that for what it’s value. Um, yeah, it’s worthwhile to have a plan I there’s there’s um, the way in which I do it and I haven’t seen this on the market.
03:02.26
Clay
Is simply form of thirty Thousand foot views it’s worthwhile to do advertising in 5 totally different phases and section one is and I’ll simply form of give a fast rundown section one is foundations prefer it’s all of the issues it’s worthwhile to try this set you up for fulfillment. So it’s issues like. You bought to lock in your branding you bought to lock in your gives proper? such as you acquired to you bought to get probably the most elementary issues proper? Um quantity two is what I name gross sales like a gross sales dash It’s probably not a part of advertising nevertheless it’s simply if I needed to sum it up however prefer it’s a approach so that you can. Patch a leaky bucket so to talk so you are able to do all of the form of every kind of selling on the planet that might work. However you probably have holes in your system the place like when somebody hops on as a brand new consumer however then they’re probably not pleased after x period of time like that’s what I name a leaky bucket.
03:49.59
Preston
So ah, yeah.
04:00.10
Clay
You already know you bought to patch these holes be sure to truly retain purchasers and issues like that. So like that’s that’s the place and likewise gross sales like a salesman that’s like attempting to establish these actually fast methods like very easy fast ways in which yow will discover new purchasers versus doing an enormous.
04:02.33
Preston
That’s so sensible. Yeah, it.
04:17.76
Clay
Advert marketing campaign like as a result of I see that on a regular basis folks like they are saying I must get new purchasers after which the very first thing they go I would like to rent anyone for Fb adverts or Google adverts and I’m like there are different methods you will get new purchasers that doesn’t contain. It’s not that concerned. Um.
04:29.88
Preston
Yeah.
04:34.45
Clay
So simply actual fast quantity 3 is what what I name I name an autopilot system. It’s primarily a extremely actually fancy nurturing system like advertising system the place it creates urgency but additionally like shortage and. Um, nurtures your prospects and should you do it proper? It’s automated. Um, and I gained’t go into element there however like that’s tremendous essential so that you can have as a result of so many individuals they concentrate on getting leads getting new purchasers. However what they. Don’t understand is that 97% of like your audience or they’re not in a shopping for mode proper now they’re not and so folks attempt to go after the three% who’re in a shopping for mode however the issue is is that so is all people else. And so what in regards to the different 97% should you can work out easy methods to seize their info and nurture them for a like six months to a yr on autopilot such as you’re going to. You’re going to get them get their enterprise ultimately and so like that’s tremendous essential that ninety for my part 99% of companies don’t have in place.
05:48.42
Preston
Yeah I do like although the opposite day you you shared this publish about ah about like don’t wait until the top of that six or twelve months to make your providing identified as a result of there’s going to be that share of individuals proper? who who who do exactly are. They’re able to buy however I feel what I really like about what you’re saying is like sure.
05:48.80
Clay
After which what.
05:56.11
Clay
I yep.
06:05.79
Preston
Speak to these folks in a sensible approach to allow them to buy in the event that they’re prepared but additionally speak to them in a approach the place in the event that they’re not prepared. You’ll be able to nurture that relationship for 3 6 twelve months relying on your small business mannequin.
06:14.58
Clay
I Yeah, I’m an enormous fan of constructing the supply proper up entrance since you once more in the event that they’re the three% of individuals. Nice. They’re gonna take motion. Um, even exterior of these 3 that 3% that different 97% regardless that they’re not actively wanting. For those who do your advertising in a approach and also you make the supply upfront a few of these individuals are nonetheless going to purchase and what I like about it’s is like should you seize their info in the best approach they obtain some type of lead magnet or a webinar or one thing their pleasure is at its highest degree.
06:51.85
Preston
Yeah.
06:52.90
Clay
And so like each marketer on the market will say you understand seize the lead after which nurture them for like per week or two weeks or no matter after which make your pitch on the finish I’m like no as a result of the thrill is like at its lowest so make the pitch on the entrance and in the event that they don’t purchase it. That’s okay.
07:00.80
Preston
Yeah, yeah.
07:10.72
Clay
You then begin nurturing them proper? And then you definately do that over and over and over.
07:12.13
Preston
Um, yeah, and and what you’ve ah what you’ve talked about lots in advertising and I subscribe to this as properly is the thought of that that gross sales very often occur because of emotion and so what I’m listening to right here is there’s 2 totally different sorts of emotion. There’s.
07:25.20
Clay
Oh yeah.
07:30.50
Preston
There’s like pleasure and the fun like possibly they first uncover you or your product they usually’re identical to I acquired to have this downside solved. They appear like the proper individual to do it I’m going to rent them increase you’ve acquired a sale so there’s pleasure and vitality that’s type of 1 emotion.
07:38.83
Clay
And.
07:48.27
Preston
However then individuals who don’t have that emotion who aren’t tremendous excited or tremendous energetic about it who don’t wish to pull the set off proper now it’s important to discover one other strategy to construct an emotion up and I feel I feel that emotion is like confidence Belief Ah, um, safety and so like that occurs over time.
08:04.27
Clay
A.
08:06.30
Preston
In order you ship them issues through e mail or publish on social or no matter you’re increase this relationship over time after which sooner or later when they’re able to buy. They don’t want that thrill. They want like somebody to assist them. Somebody. They belief somebody they’ll have faith in. After which they flip to you since you’ve been constructing that relationship.
08:22.00
Clay
Um, yeah, precisely and and lots of people suppose that social media matches on this class and it for my part doesn’t. It doesn’t as a result of.
08:31.27
Preston
Attention-grabbing.
08:36.76
Clay
Social media is you’re attempting to realize belief in like 60 seconds or much less. You already know what I imply ah, it’s almost not possible to do and social media is supposed to only.
08:44.33
Preston
Yeah.
08:53.80
Clay
Achieve Any person’s curiosity and then you definately acquire the emotional string proper? after that which is finished by means of like e mail advertising or or textual content message advertising principally e mail um and lengthy kind video. That’s the way you try this. Um, however social media isn’t and it’s not within the autopilot system like that’s not the section that it’s in. So yeah, so the section 3 is sort of all e mail. Um, there’s another issues concerned nevertheless it’s nearly all e mail. Um, after which there’s 4 and 5 quantity 4 section 4 is lead era.
09:15.50
Preston
Oh fascinating. Okay.
09:30.40
Clay
In order that’s like working advert campaigns to only receive a lead and quantity 5 is your evergreen programs and actually, that’s social media and Web optimization evergreen is such as you do the work. It takes a very long time to get profit however man when you get profit.
09:42.82
Preston
Mm.
09:49.83
Clay
It stacks and it’s evergreen. Um, the difficulty is is that individuals do it backwards they like even even businesses and entrepreneurs they concentrate on phases 4 and 5 when phases 1 by means of 3 are utterly ignored. So. That’s my advertising plan. You already know, ah, you understand you may go and Google advertising plans on the market. You’re going to search out some like I don’t know one thing from a college that it’s important to flip in it’s like 50 pages lengthy.
10:07.75
Preston
Yeah.
10:20.70
Preston
I yeah I feel that that will be my recommendation is like keep away from a 20 web page advertising plan. You don’t you don’t want that like so I went to highschool for advertising I’ve been by means of the courses Clay’s speaking about and and yeah, it’s like web page 1 or like extra like web page 1 by means of 5 your audience and also you construct these avatars and also you it’s like so elaborate? Yeah, yeah, sure, all all of that proper? and it’s identical to so sophisticated and I feel um.
10:39.25
Clay
Ah.
10:42.82
Clay
So evaluation.
10:55.00
Preston
Whereas a few of that may be useful should you’re actually unclear on who your viewers is or or you understand what your strengths and weaknesses are or what you supply your consumer I feel typically folks have a fairly good concept of that and um and in the event that they don’t that needs to be completed in you understand. quarter-hour not like two hours filling out all these worksheets and issues for me a advertising plan needs to be 1 web page possibly 2 um and one thing you may reference and and simply say like how am I doing typically on. You already know these few issues for me, particularly should you’re doing your individual advertising as a freelancer.
11:19.52
Clay
Yep.
11:29.69
Preston
If You’re not like handing this off to another person to execute on it’s important to execute on it your self. It needs to be easy and I’ve stated on this present earlier than it needs to be like the place the the three issues converge proper? What you’re good at what brings outcomes and what you get pleasure from and um, if should you can’t. Discover a convergence between these 3 issues your advertising isn’t going to work anyway and so for me, it’s all about holding it easy and I really like the phases that you just introduced up I really feel like that’s a approach a far more superior tactic. So such as you you might go I’m possibly oversimplifying or you might go together with a sophisticated 5 ive-phase tactic. However um.
12:03.60
Clay
However.
12:06.32
Preston
Relying on the place your small business is at proper as a result of I feel should you’re like model new to freelancing I feel identical to throw some stuff in opposition to the wall and see what sticks by way of advertising. Um, after which as soon as as soon as these preliminary like referrals and and first few purchasers form of begin to dry up then it’s important to sit down and go okay, what am I going to do to. Collect leads nurture leads run stuff on autopilot like what am I truly going to do to proceed to market to my potential viewers.
12:31.30
Clay
Yeah, for the longest time my my advertising plan was a spreadsheet to be fairly like if you wish to discuss easy all I did was have I had like 8 to 10 totally different methods slash ways.
12:38.65
Preston
Yeah.
12:50.82
Clay
And I simply saved monitor of what number of leads got here from every one. What number of of these leads can flip into prospects what number of prospects become purchasers and the way a lot income got here from every one and that’s what I did after which I I’d shift focus based on what’s working higher.
13:09.46
Preston
Yup I imply I I work professionally as a marketer like 9 to five job company setting and that’s what we did it was it was mainly like a glorified to-do checklist. We’d sit in a room. We’d brainstorm all these concepts we’d from that we’d pick the perfect concepts.
13:09.55
Clay
I That’s my that was my advertising plan.
13:17.89
Clay
There.
13:27.10
Preston
From that I’d convert it primarily to a flowery to do checklist after which I’d simply knock them out Increase Increase Increase Increase Increase A few of them have been date particular. Some simply I needed to go collaborate with somebody or one thing.
13:32.80
Clay
Um, hear.
13:38.13
Preston
And also you simply would knock them out after which as soon as your advertising plan is checked off you both create a brand new one for the following product or for the following section of your work or for a brand new audience or one thing otherwise you simply erase the checkmarks and begin over to get extra purchasers like I I Simply suppose we typically overcomplicate it. Um, you understand.
13:52.78
Clay
For positive.
13:57.55
Preston
Ah, significantly such as you stated universities who it’s important to commit you understand three weeks of your course to the advertising plan is like is it truly is that basically wanted or yeah, that’s what I’m saying yeah I feel it’s.
14:04.30
Clay
I feel I feel it’s an excuse I feel it’s an excuse for them to love give the coed one thing to do all semester.
14:14.99
Preston
I’ve I’ve by no means as soon as in my life made as sophisticated a advertising plan as I needed to at school like nobody in the actual world makes them such as you make them at school as a result of in the actual world just like the planning isn’t the factor. The executing is the factor.
14:26.20
Clay
Yeah I can solely consider 1 instance is that if it’s worthwhile to get a enterprise mortgage as a result of bankers for no matter freaking motive they need a college type marketing strategy.
14:35.33
Preston
Yeah, that’s true. They need all that however I’d say that’s extra for a marketing strategy than a advertising plan proper? Um co yeah yeah, within it. It’s true. Yeah.
14:44.86
Clay
Effectively yeah, that’s true, however they wish to they need a advertising plan contained in the marketing strategy. Yeah.
14:52.63
Preston
Completely true, however only for like executing inside your individual enterprise. A easy 1 or 2 web page marketing strategy. It might have these phases clays gone by means of you simply have like some easy bullet level duties that you just perform after which it may possibly get extra. You’ll be able to add extra and it may possibly get extra sophisticated as you go however don’t don’t like. Don’t like not market and never promote your self since you don’t have a plan but proper? Preserve it easy after which get to the executing and monitoring I feel for me, that’s the the important thing half too is like what’s working of all this plan that I made up possibly solely 10% of it really works. Effectively I’m going to scratch the remaining after which I’m going to essentially lean into this 10% and make extra plans. Primarily based on on these on that 10%. So hopefully I don’t know hopefully that’s useful something final so as to add there. Clay. Okay Thomasina I do know you requested for a template or or someplace to make a advertising plan on-line. Our advice is use.
15:36.66
Clay
And it’s higher. It.
15:47.60
Preston
Google docs google sheets no matter you want to make use of and simply make maintain it easy for at times add to it as you go. So hopefully that’s useful I’ve been Preston with Millo.co clay from GetDripify.com thanks a lot man for becoming a member of in the present day. Actually admire it. We’ll speak to you guys subsequent time.
16:03.45
Clay
See ah.