00:05.36
Preston Lee
All proper clay so I’ve a query that got here throughout ah by way of electronic mail in the present day and ah, it’s from Oliver Grey he says I got here throughout your web site by way of watching a video. On the Youtube channel To begin with, thanks a lot for watching Oliver we’ll hyperlink to our Youtube channel within the within the description of this episode. However Oliver says I’m a contract social media graphic designer and I’m in search of assistance on find out how to successfully create a graphic design portfolio after which go on to achieve and retain shoppers. So for me, it looks as if a really um, fundamental query. However however perhaps one thing that numerous model new freelancers are questioning and it’s like look I perform a little little bit of freelancing I actually don’t know the place to begin to construct a superb portfolio so I wished to ask you in the present day Clay.
00:42.41
Clay Mosley
Ah.
00:54.57
Preston Lee
What are some parts in your thoughts. What involves thoughts instantly if you say parts of a of a profitable freelance portfolio and and Oliver’s a graphic designer. However I believe a few of these parts will apply to writers entrepreneurs builders no matter however what are parts of a superb portfolio.
01:13.20
Clay Mosley
Um, so I can consider a pair issues 1 is one is ah you need to be certain that to have a I assume this that is all relative to your small business proper? So like if you happen to’re already. If your small business is already in a distinct segment or area of interest simply ensuring your portfolio displays that? Um, however not. However however along with that ensuring to have quite a lot of completely different like types as a result of.
01:50.20
Clay Mosley
Each single firm has a distinct model Character. So I might really say like as a result of one of many primary issues that ah from small enterprise house owners relating to outsourcing their social media. Ah. Whether or not it’s graphics or posting. No matter is that they need to be certain that it’s on Model. That’s the largest factor on the similar time They don’t need to try this shit themselves proper? So I believe in case your portfolio can mirror like really.
02:12.69
Preston Lee
Yeah,, that’s good level. Proper.
02:27.50
Clay Mosley
Not not similar to a group of graphics proper? That’s effective, however what I might do is I might really create a graphic after which subsequent to it clarify? Okay, right here’s this firm right here’s right here’s their model and their model voice and character. That is why I got here up with this model of graphic.
02:46.48
Preston Lee
I Love that I believe so usually notably graphic designers. However I’ve seen writers do that too usually. We fall sufferer to gallery syndrome proper? The place we we similar to oh man like I hate the portfolios that you simply go to and.
02:46.95
Clay Mosley
To mirror that.
02:57.75
Clay Mosley
Sure.
03:05.24
Preston Lee
Entrance web page. It would look tremendous cool to a designer proper? but it surely’s similar to sq. thumbnails of 1,000,000 initiatives and and it’s like there’s no info. There’s no worth. Add you already know, no rationalization of the worth that you simply added to your shopper’s enterprise or something like that. It’s simply.
03:11.86
Clay Mosley
Ah.
03:22.71
Preston Lee
Thumbnails and also you click on on it. It provides you want somewhat gentle field and also you see it greater and there’s no info and it’s like shoppers care what it seems like sure, however they’re not hiring a effective artist proper? They’re hiring.
03:27.98
Clay Mosley
Yep.
03:33.17
Clay Mosley
Um, proper.
03:35.80
Preston Lee
On this case, they’re hiring a graphic designer or similar with a author like I’ve seen so many writers portfolios the place it’s similar to a hyperlink to the article linked to the article embody embody my recommendation all the time is like make each type of a mini case examine I’d reasonably you have got like 3 to five nice mini case research than 100.
03:42.66
Clay Mosley
Yep.
03:52.68
Clay Mosley
Yeah, yeah, you don’t want 100 you. You solely want 3 to five like 10 on the max. Um, and it’s yeah I agree with you. It’s I believe it’s the distinction between.
03:55.25
Preston Lee
Photographs with no info connected. No no yeah.
04:08.86
Clay Mosley
Ah, technician who is aware of find out how to use a so a graphic design software program and make stuff fairly versus an precise model and graphic design advisor.
04:19.23
Preston Lee
Sure, yeah, we’ve talked about this in an episode referred to as. You’re an skilled cost for it or one thing like that. We must always actually quantity our episode so I can say like an episode 127 however we haven’t achieved that however it could be nice. Ah, however yeah, it’s like chart you’re an skilled cost for it or one thing as a result of.
04:23.95
Clay Mosley
As a result of.
04:29.86
Clay Mosley
Um, ah.
04:36.69
Preston Lee
What you need to present them is you are able to do extra than simply particularly oh man, you consider in design and writing particularly with Ai approaching the scene you need to have the ability to present you could clear up these issues significantly better than you already know, an Ai designer can.
04:46.56
Clay Mosley
Yep. Um, then a I Yep yeah and it’s ah ah what I used to be going to say is there. There’s one other on I’d hate to love.
04:55.80
Preston Lee
Um, yeah.
05:09.30
Clay Mosley
And the graphic design world. There’s there’s folks that know the way like each single one among them know they know find out how to use the software program proper? However not everybody is aware of find out how to do the consulting the branding aspect of issues proper? The inventive. Um, and I hate to say it. However.
05:14.95
Preston Lee
Yeah, proper.
05:24.32
Preston Lee
Yep.
05:28.66
Clay Mosley
The place and that is simply from my expertise. Sorry I don’t imply offense if any if that is any Pi listening however these graphic designers that lack that that branding consulting like type of ah ability set they go to signal firms.
05:46.00
Clay Mosley
That’s the place they work.
05:46.53
Preston Lee
Yeah, we used to name these manufacturing designers I’m I’m positive that’s nonetheless a time period that’s used proper? It’s similar to it’s like that your employer really doesn’t or or your shopper really doesn’t need you to suppose by way of any of the technique.
05:49.51
Clay Mosley
Yeah manufacturing designers. Yeah.
05:58.95
Clay Mosley
This.
06:01.23
Preston Lee
They’ve already employed and paid another person far more than you to suppose by way of it and so they simply need you to love transfer some pixels round and and I believe that’s going to go away proper as a result of Ai bots are going to have the ability to do it. Um.
06:09.10
Clay Mosley
Um, yep, yep.
06:14.56
Preston Lee
They’re going to have the ability to take a look at 1 factor that has all of your branding on it and so they’re going to have the ability to design 100 issues that look similar to it or which might be which means that match the branding um manner manner sooner. Sure, manner sooner than you’ll be able to. Yeah.
06:21.70
Clay Mosley
Oh yeah, with a single immediate however what what was the did he ask like find out how to market himself.
06:31.60
Preston Lee
He did say like I need to construct a superb portfolio after which use it to achieve and retain shoppers. In order that’s that’s undoubtedly value discussing.
06:40.13
Clay Mosley
Yeah, there’s there’s simply 1 factor that like an concept I got here throughout this graphic designers Instagram I don’t keep in mind the deal with however she’s ah she’s a brand designer and all her Instagram feed is.
06:58.50
Clay Mosley
Is she takes skilled sports activities groups logos and revamps them for content material and they’re so significantly better than the precise actual logos and anyhow it caught on and he or she has like.
07:05.32
Preston Lee
Oh fascinating.
07:17.48
Clay Mosley
I Swear that is how she makes cash now she doesn’t make cash off logos. She makes cash off of being an influencer now and so anyhow I used to be considering that like you already know if if it is advisable to construct up like a quote unquote portfolio otherwise you simply use it for social content material I might nonetheless do the case research.
07:21.31
Preston Lee
Yeah.
07:34.92
Clay Mosley
And have these as evergreen content material in your web site. Um, however like so far as social content material this really could be a fairly enjoyable factor to do I’m not I’m not saying do sports activities groups however like decide some manufacturers like actually well-known manufacturers and simply see what you are able to do and say hey.
07:49.34
Preston Lee
Yeah.
07:54.83
Clay Mosley
This explicit model. Possibly it’s like I don’t know Goal or Mcdonald’s or whoever ah Gucci and and and do like you are able to do somewhat case. Research is hey primarily based off their character and like who they cater to.
08:00.74
Preston Lee
Um, yeah.
08:11.53
Clay Mosley
That is the best way I might create a social publish or a social graphic and you can.
08:13.65
Preston Lee
Yeah, yeah, and even like I believe it’d be cool to take like so you discover shoppers that will type of be in your audience like Goal may not be in your audience proper? however you discover.
08:24.91
Clay Mosley
Proper.
08:29.70
Preston Lee
And you discover like actually dangerous social graphics that they’ve shared similar to poorly designed poor messaging excellent and then you definitely and then you definitely present how you’d repair it. Um and present the entire course of. There’s this Youtuber I I can’t keep in mind his identify. We’re doing a extremely dangerous job selling our fellow ah creatives and entrepreneurs right here. However.
08:35.12
Clay Mosley
Um, oh that’s a good suggestion.
08:48.26
Preston Lee
Um, there’s this Youtuber who redesigns packaging for ah like you already know he’ll redesign like a cheetos bag or one thing and he on Youtube he exhibits the entire course of like he screencasts it and he’s actually entertaining and and fascinating which goes to be essential right here. However It’s enjoyable to look at him like rebuild these items and so they usually come out higher than the unique proper? So type of this very comparable. Yeah, very comparable factor simply getting numerous consideration as a result of now these 2 folks we’ve talked in regards to the the brand designer the package deal designer they will in all probability get nearly any shopper they need in a sure audience proper? like.
09:08.21
Clay Mosley
Me right here.
09:22.65
Clay Mosley
Oh for positive.
09:25.16
Preston Lee
when when you have got 1,000,000 Youtube subscribers or no matter. Um, there’s a sure. There’s a certain quantity of clout and confidence that comes with that and you’ll then cost extra you’ll be able to you’ll be able to say no to extra shoppers you may get the sorts of shoppers that you really want so I might add to I might add to that I believe that may be a incredible. Um.
09:34.27
Clay Mosley
Um, yeah, yeah.
09:44.51
Preston Lee
Little phase there I might add to that coming again to the portfolio piece too many freelancers construct their portfolio and don’t suppose by way of just like the the circulate that results in the decision to motion that results in the conversion proper? So coming again to love this gallery syndrome. They only have a gallery and perhaps like a contact.
09:57.45
Clay Mosley
Ah.
10:01.89
Preston Lee
Hyperlink on the prime. It simply says contact or no matter and I simply suppose you might be a lot smarter about perhaps making a chat widget or perhaps making ah ah, a extremely nice contact web page that actually sells them.
10:02.40
Clay Mosley
Who.
10:15.69
Preston Lee
Um, making it tremendous straightforward like not I hate portfolios that they ask you 300 questions earlier than you’ll be able to really submit. You’re on the contact type like what’s your funds. What’s you already know? and.
10:23.39
Clay Mosley
Yeah.
10:26.70
Preston Lee
If you already know if you happen to if you happen to actually have the issue that you’ve got too many my buddy Ian Ian Padgett he’s a brand designer. He does legitimately have the issue that he will get too many requests and so he has to filter folks out most of us don’t have that drawback proper? So until you need to filter them out. Don’t ask all these questions simply get their contact info after which attain out to them. However I believe.
10:45.33
Clay Mosley
Yeah, yeah, ah on prime of that one concept I might I believe it’s value testing might completely backfire completely backfire So full Disclaimer um is.
10:46.23
Preston Lee
We don’t suppose by way of that circulate sufficient you already know.
11:02.60
Clay Mosley
In your portfolio. You could possibly put a put it like a a submission proper? like ah ah like give me your electronic mail then like your web site and your identify and I’ll create 1 social graphic for you as a take a look at proper? as like a take a look at run.
11:19.21
Preston Lee
That’s cool concept. Yeah.
11:22.56
Clay Mosley
Now This might completely backfire and also you get an entire bunch of individuals however I don’t suppose ah I simply I simply suppose in my head I wouldn’t enroll simply because I’m getting one totally free proper? I don’t suppose I might um me as ah as a possible purchaser that’s not value it to me.
11:41.97
Preston Lee
Yeah, it’s extra. It’s extra to love see what the work can be than to simply get the 1 free graphics what you’re saying.
11:42.18
Clay Mosley
If if I wished to love get a free graphic. Yeah yeah, and so yeah, so like I don’t suppose persons are going to reap the benefits of it. Um, and and right here’s the the caveat is it’s free reign to you so folks can’t simply say hey I need to free graphic. That’s particular to however this occasion that I’m operating however blah blah I’m like okay that any individual’s attempting to get a bunch of free work. So All you do is give like ask for identify electronic mail web site. That’s it and in order that manner it’s free reign to you that manner you have got full inventive.
12:07.19
Preston Lee
Ah, yeah.
12:15.92
Clay Mosley
And what I like about that is that and lots of people may suppose nicely you already know you’re spending a while really doing this totally free and I take into consideration okay, you’ll be able to both do that totally free. Um and get an entire bunch of leads proper? and spending a while on it.
12:30.51
Preston Lee
Naha aha.
12:31.91
Clay Mosley
But when you consider the price per acquisition to achieve an precise shopper if you happen to don’t do it this fashion. it really value you. It may cost you much more than than one the time to create one free graphic. what I imply does that make sense.
12:46.46
Preston Lee
Yeah, notably if you happen to’re actually good at it. Um, and actually quick at it and and I believe yeah I believe I agree with you so usually we’re so repulsed by the thought of free work that we similar to say no free work. It doesn’t matter what however free work might be a good way to get your foot within the door with somebody.
12:57.60
Clay Mosley
Is I.
13:03.16
Preston Lee
what we’re like coming again to this social content material piece Think about if you happen to put this all collectively. Somebody visits your portfolio they like your work. They join this free graphic you then file your self or doc your self someway creating this free graphic you publish that to social that goes out to extra folks and so they come again and order their free graphic.
13:15.38
Clay Mosley
Um, ah sure.
13:22.72
Preston Lee
Imply why you ship this shopper and and also you’re sending 20 free graphics every week which is absolutely not that many let’s say it takes you a half hour you have got content material on the similar time you had been going to do the content material anyway, proper? So like so now swiftly you’re you’re sending out yeah content material on the one aspect.
13:28.44
Clay Mosley
However you have got content material on the similar time. Um.
13:40.93
Clay Mosley
You’re you’re constructing your you’re constructing your checklist on the similar time. Yep, that’s a good suggestion I believe’s value’re testing.
13:40.98
Preston Lee
Nurturing leads on the opposite aspect you’re constructing your electronic mail checklist. Yeah yeah, completely Oliver and it’s best to strive that and it’s best to tell us the way it goes as a result of we expect we’re. We’re actually sensible.
13:57.69
Preston Lee
Ah, no, however critically like that’s one thing I might completely do I believe I believe it makes numerous sense notably if you happen to actually need to try this content material piece and if after which who doesn’t need to develop their checklist and develop their leads. So superior. Oh.
14:07.23
Clay Mosley
Yep.
14:08.92
Preston Lee
Ah, Clay. Thanks a lot for taking the time in the present day man I believe that’s been hopefully that’s been useful. Oliver, thanks a lot for writing and if you wish to have your query answered on one among our q and a episodes like this you’ll be able to go to freelance tofounder.com/ask. We’d like to reply your query as greatest we are able to. And Clay largely from gettripify.com I’ve been Preston with Millo.co. Thanks a lot. We’ll see ya.
14:27.82
Clay Mosley
See ah.