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Rule #1 When Constructing an Electronic mail Listing? Share Your Ugly Stuff | by Scott Stockdale | The Startup | Aug, 2023


Let me present you

Picture by DESIGNECOLOGIST on Unsplash | I’m not suggesting this lady is ugly! Her vibe simply matches this text

I often share recommendations on freelance writing.

However final week, there was just one factor on my thoughts. My mum was lately identified with most cancers, so I wrote about this as a substitute.*

However I had no concept how my e mail subscribers would reply.

Fortunately, my tribe rallied ‘spherical. They showered me with help and shared their very own most cancers tales.

It was tremendous touching:

All screenshots by writer | Emails of help from my subscribers

And because of this, I really feel nearer to those individuals than ever earlier than.

So how do you construct a tribe that’ll help you thru the great occasions and unhealthy?

Right here’s my formulation:

Publish persistently useful content material for two+ years + Honesty + Ugliness = Belief

Let’s break this down and keep away from widespread errors.

*My mum had an operation final week to take away the cancerous mass, and it appears to have gone effectively! We’ll obtain additional particulars as soon as the biopsy is full 😊

I’m not at all an skilled.

I don’t have 1000s on my e mail listing.

Nonetheless, I’ve been constructing my listing since April 2021, and it’s opened the door to alternatives, together with freelance work.

I e mail my listing as soon as each two weeks and clear it each three months. Chilly subscribers are taken off.

Listed below are a few stats:

  • Variety of subscribers: 771
  • Common open fee: 45.72%

Mistake #1: Not giving, giving, giving

I soar on calls. I give away Google docs. I share my mind.

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