The start of summer means sunshine, good vibes, and the return of music festival season. Sound in Motion recently kicked off the season by bringing the highly anticipated Breakaway Music Festival to Allianz Field in Saint Paul. Sponsored by Celsius energy drinks, Jimmy John’s sandwiches, Cash App, Velveeta shells & cheese, Acorn investments, and other first-rate brands, this music festival transformed the Allianz stadium grounds into a two-day celebration of EDM and unforgettable performances.
As part of the national Breakaway tour, the St. Paul stop treated the Twin Cities to a stacked lineup of world-renowned DJs. Drawing EDM fans from across the region and beyond, the festival delivered a weekend filled with pulsing beats, dazzling lights, and nonstop dancing. Day 1 set the bar high with high-octane performances from global powerhouses including Tiësto, Alison Wonderland, TroyBoi, BUNT., and KREAM. From soaring drops to immersive visuals, fans were swept into a fully electrified atmosphere that perfectly embodied the magic of summer music festival season.
Day 2 of the festival kept the momentum going with a riveting lineup that brought just as much energy and excitement to the stage. Global sensations John Summit, Disco Lines, Cassian, and bass music heavyweight HOL! delivered powerful sets that had the crowd moving from start to finish. Each performance brought its own unique vibe, but it was John Summit who truly stole the spotlight. Dropping fan favorites like his remix of “Gas Pedal” ft. Sage The Gemini, Summit had the entire crowd dancing and singing along in sync.
Everywhere you looked, EDM fans were dancing with pure joy, snapping memories with friends, and riding the waves of vibrant, bass-driven energy that defined the Breakaway experience. Beyond the stellar music, attendees indulged in delicious bites from local food trucks, took in city views from the Ferris wheel, and explored interactive brand activations from BeatBox cocktails, goodr sunglasses, Celsius hydration powder, Loose Lucy’s festival fashions, MCoBeauty, and Devil’s Reserve infused tequilas. These activations added even more excitement to an already unforgettable event.
Breakaway Music Festival was truly one for the books, as it was an electrifying celebration that left a lasting impression. It also stood out as an ideal platform for both local and national lifestyle brands looking to connect with thousands of enthusiastic and engaged festival-goers. If you work for a lifestyle company, sponsoring next year’s Breakaway festival will offer unparalleled brand exposure, as it will place your business at the heart of an energetic community eager to discover fresh experiences and products.
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